wrong question. ask instead: who puts the client first, and how?
by bruce w. marcus
professional services marketing 3.0
comparing the marketing ability of one practice to another is irrelevant of itself and leads to generalizations that serve no useful purpose. but when the question of which firm is better at marketing is addressed, it raises issues concerning the different nature of each practice.
more for 卡塔尔世界杯常规比赛时间 pro members:who’s better at marketing? lawyers or cpas?•even a random disaster can be controlled with risk management•managing risk in client relations•your clients love you? what if you’re wrong?•the three degrees of risk•four essential habits for building client trust•the nine hallmarks of a marketing culture•the four cornerstones to building a marketing culture•getting the client is only half the battle•practice development: it’s not rocket science•nine fundamentals for a healthy marketing culture in an accounting firm•
“the big four are trying to create a firm brand and firm relationship with the clients,” notes veteran consultant terry lloyd, a cpa and financial analyst. “they minimize the role of the partner and other professionals. while law firms go to lengths to put impressive resumes and contact data on their web sites, it may be almost impossible to find even a list of partners on the sites of the big four.”