four reasons to fire a client today

turn problems into profits.

by rick telberg

every business has problem clients, but not everyone subscribes to the “customer is always right” philosophy. in fact, some businesses will actually fire such clients and report being happier and more successful for it.

cpa firms are often told to be strategic in prospecting for and selecting clients to help dodge such dysfunctional relationships-even when money is tight and all clients look like a gem. that’s easier said than done, of course. read more →

who’s gonna hire you?

answer: business owners. but what’s the best way to reach them?

by rick telberg

ever wonder who makes the decision on which cpa firm to hire? when we asked whom cpas think the decision-maker is, only one clown said, “wife of owner rules.”

just about everybody else figured the decision-maker is the owner herself. or himself. about eight in 10 of respondents agreed on that.

only seven percent thought the cfo makes the decision, while five percent said it’s the ceo. read more →

cfos prove loyal to their cpa firms

most companies keep their cpa firms for at least five to 10 years. that’s loyalty.

by rick telberg
for the finance executive

here’s some good news for accounting firms: most companies stick with their cpa firms for at least five to 10 years. and they are loathe to change. the reasons are myriad. the inherent cost of switching — getting a new set of outside accountants up to speed — is certainly one. however, another, less tangible reason, cannot be denied: the vast majority of cpa firms develop strong and deep relationships with their clients.

and yet, there is some fragility in the relationship to which no cpa firm, or corporate finance manager, should turn a blind eye. a surprising number of corporate finance managers want more from their cpa firms. to add your voice to the discussion, join the study and get the results.

and therein lays the opportunity for competitive cpa firms and perceptive corporate finance managers. read more →