growth strategies

you’re selling the wrong stuff

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businesswoman in a meeting with a male colleague smiling at him as they sit at a table discussing paperwork over coffeeit comes down to giving clients better business results.

by matt solomon

when you’re struggling to grow your business, success can seem mysterious. you feel like you’re doing everything right: you’re good at what you do, you give clients what they ask for and you work really, really hard. so what’s missing?

more: the path to a conscious business | are you running your practice by default? | your secret weapon for exponential profits
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the answer is hiding right in plain sight. if you aren’t seeing the growth and success you want to have, chances are that you aren’t selling what clients really want.
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how to train clients

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skip this, and both service and satisfaction decline.

by frank stitely
the relentless cpa

you’ll hate me after this post. i’m about to reveal that many of the behaviors that you rationalize as good client service are really just desperate measures to avoid losing bad clients. we’ll talk about getting out of that mess later.

more: avoiding projects hung up in process | when clients create errors | how we killed the tax season client meeting | why small firms can win the talent wars | there are no easy answers | how to thrive as a 21st-century firm | farm-aid for accountants? | whittle down wip
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

clients are trainable – at least as trainable as jack russell terriers. that is to say, they’re somewhat trainable. however, like jack russell terriers, you train clients or they’ll train you. somebody’s getting trained. here’s an example of how that works.
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11 steps for handling client complaints

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they might come to you unhappy, but they don’t have to leave that way.

by jassen bowman

unhappy clients are a part of doing business. while we strive to deliver the absolute best customer service, provide excellent value in our services and run a first-class operation, it’s simply impossible to please everybody.

more: what you tell yourself matters | use checklists to get new tax clients what your tax resolution staff must do | are you quitting on leads too soon? | grow faster, be more efficient
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the key to properly and professionally addressing client complaints is to not be overtly defensive. adopting a defensive attitude usually just inflames the situation.
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peer-to-peer: your best advice for 2021

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clockwise-from-top-left-raizen-wehr-paulson-swigert-anderson-stitely.png
pivoting to 2021 (clockwise from top left): raizen, wehr, paulson, swigert, anderson, stitely

‘clients still need us.’

by 卡塔尔世界杯常规比赛时间 research

keep calm and carry on.

that may be the best overall advice for the situation we’re in.

more in surveys & research: survey: a glint of optimism for 2021| accountants say: brace for a dismal 2021 | ppp client fraud: how much risk is too much? | ppp traps: 1 in 5 accountants report shady dealings | cloudy forecasts call for rainmaking

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

and by “we,” we mean “everybody in the world.” because everybody’s got it tough. whether covid has touched close to home or not, its presence is impacting everyone.

but… how should accountants carry on? we asked. and you – the readers of 卡塔尔世界杯常规比赛时间 – delivered. adapt, pivot, focus on the client, watch your expenses – just a few of the themes gleaned from the 卡塔尔世界杯常规比赛时间 business barometer.

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does your staff know all the services you provide?

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they can help clients and increase revenue.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: we have around 30 full-time staff, and most of them graduated less than three years ago.

more: four tips for new partners | before you sell your practice | work the client needs … but won’t pay for | tossing timesheets is just the start
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

how can we let them know more about the services our cpa firm provides so they can help sell our services?
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invest in the right guidance

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hand watering small plant in pot shaped like upward arrow“we never look at the money we’re missing out on.”

by matt solomon

there is one final shift you need to get your business kicking into high gear. the cornerstone to building a successful, growing business is shift #5: investing in the right guidance. growing a sustainable business for the long term requires having the right team of advisors because, to put it simply, you don’t know what you don’t know!

more: tap into your gold mine | your secret weapon for exponential profits | step into the role of a business advisor | shift your practice: stop depending on compliance work
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

getting the right guidance can be the difference between success and failure, between time spent with family and loved ones and endless hours at the office, between satisfying, high-profit work and low-paying busy work.
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why should clients keep you?

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most business clients must use an accountant, but it doesn’t have to be you.

by ed mendlowitz
call me before you do anything: the art of accounting

i met someone one day and asked how she was doing with her accountant. she said everything was fine, but reduced the three interim quarterly visits to once every four months. the year-end work did not change.

more: advice to new accountants | what does the client want to see? | 6 ways to increase your fees … if you dare | the clients that got away | upselling made painless | boosting a fixed fee substantially | creative ways to retain staff | what cpas can learn from lawyers and doctors
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this got me thinking. most business clients must use an accountant, but it doesn’t have to be you.
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the 8-step method for launching client accounting services

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start small, learn, and then expand.

by hitendra patil
client accounting services

whether you are thinking of offering client accounting services, have already started offering it or you want to grow your cas practice or make it more profitable, some proven steps will make your cas practice shape up in the most optimized way. if you have already started offering cas, these are the steps that you will revisit from time to time.

more: six reasons cas is king | who’s afraid of client accounting services? | what cas is … and is not | how to develop the cas mindset | the right mindset for client accounting services | client accounting services: the definitive guide
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there are several steps to get started in cas and make your cas practice better. the following details are just a bird’s-eye view of the important aspects of how to create your cas practice. read more →

advice to new accountants

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businesspeople discussing chartswhat to know when you’re starting out.

by ed mendlowitz
call me before you do anything: the art of accounting

i was asked to provide advice to people starting out in accounting and am sharing my thoughts here. i get many requests to speak, write and comment on all sorts of areas of practice management. here is one such interview that hopefully you might find interesting and insightful.

more: what does the client want to see? | the clients that keep you awake at night | creating a cross-selling culture | cross-selling beyond your comfort zone | a test of concentration | value pricing in uncharted waters
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

what is the best career advice you received? why do you consider it so?
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step into the role of a business advisor

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portrait of a cheerful businessman smiling at the cameraare you proactive or reactive?

by matt solomon
the center for enlightened business

once you’re ready to stop depending on compliance work, you’ve got to move your business into another model. you need to be proactive, charge for your value and leverage your existing knowledge and skill set.

more: shift your practice: stop depending on compliance work | take the nine-point practice checkup | three ways to leverage today’s uncertainties for renewed growth
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the business advisory model is your way out of compliance work! you can charge premium prices, work with better clients and be of greater service – while working fewer hours.
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an alternative to pro bono

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businesswoman at crossroads, facing two pathstry board service instead.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: occasionally i receive requests to perform accounting services for free for not-for-profit organizations. i usually ignore them. do you have any suggestions on how to handle these emails?

more: work the client needs … but won’t pay for | advising estate executors: the newbie guide to getting started | 14 better uses for timesheet data | tossing timesheets is just the start | how’s your overhead? | 9 must-haves for firm growth | collect more by clearing up billing | envision your future, then plan for it | 5 ways to build teamwork
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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shift your practice: stop depending on compliance work

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number 5 drawn in sandare you ready to step off the hamster wheel?

by matt solomon
the center for enlightened business

this article is the first in our five shifts series, which lays out five key shifts you need to take your business away from a high-volume model with long hours and unfulfilling work and toward monthly engagement of $3,000-$15,000 per client with $500+ hourly realization rates and a better quality of life.

shift 1: stop depending on compliance work

more: let go of beliefs that hold you back | reframe sales as communicating value | 3 keys to evolving your accounting practice
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the idea of reducing your dependence on compliance work may be radical for some accountants and familiar to others.

compliance work is the main source of income for many accountants, but unfortunately, it’s a high volume, low-profit ballgame. in order to be successful, you need to have flawless execution and massive leverage – if anything is out of place or goes awry, you won’t get the results you’re hoping for.
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