what it takes to win in a professional services marketing 3.0 world. by bruce w. marcus building a marketing culture is a process that requires…. top management support good marketing professionals marketing education of appropriate firm professionals a sound and … continued
and six rules for keeping partners happy and productive.
by marc rosenberg, cpa
special to 卡塔尔世界杯常规比赛时间
“when a corporation says move left, everybody takes a step left. in a partnership, when you say move left, three people go to the bathroom, four people move right, and five people leave the firm.” — richard ungaretti, ungaretti & harris
related: compensation issues for the new managing partner | 20 decisions for your firm’s new partner compensation committee | three ways to break partner gridlock in an accounting firm | what partners are entitled to, and what they’re not entitled to | how to make partner? | why accounting firm partners are “popping prozac like m&m’s” | more…
in cpa firms, as the partners go, so goes the firm. the partners bring in most of the business, manage most of the client relationships and engagements, develop and mentor the staff and manage the firm. if the partners don’t perform these functions effectively, it is virtually impossible to be profitable and successful. read more →
even after years of training, learning and succeeding, it doesn’t come easy.
by sandi smith, cpa
accountant’s accelerator
in school, during both my undergraduate courses and my mba classes, i took marketing 101, or something close to that. i learned the four p’s: product, price, place, and promotion. i aced the class.
more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: 3 steps to start running on millionaire time • 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors
when i started my first business at age 13, i ran an ad and was able to get clients. it was no big deal. when i wanted to earn some part-time money during college doing bookkeeping (before i passed my cpa exam), i answered an ad and found clients. it was no big deal. when i started a part-time photography studio in the 1980s, i sent out press releases and direct mail and got clients. it was no big deal. i was doing all of this on the side while i had full time jobs paying the rent and everything else. read more →
q: what’s the definition of an accountant?
start with the four goals you need to start working on today.
by august aquila
aquila global advisors
true succession planning is a really a lifelong process.
its primary purpose is to ensure the continuity of the practice from one generation of leaders to another. ultimately it’s the founder admitting and accepting that he or she won’t live forever. that’s a very difficult and emotional fact to come to accept, especially after spending a lifetime building and running a practice.
more august aquila on 卡塔尔世界杯常规比赛时间: partner accountability: seven signs your firm may be in trouble | 12 steps to a foolproof merger | seven steps to building a great partnership | 5 success tips for tax season | managing partner job #1: how to get buy-in | the 10 basic ways to boost profits at an accounting firm | the war for clients: aquila’s top three strategies | can you really change a partner? | 11 weekly self-assessment questions for professionals seven keys to a successful merger – click here for the pre-merger data gathering checklist for an accounting practice (pdf, 4 pages) | seven steps to enforcing accountability among your firm’s partners | five steps to achieving partner unity | eight essentials for measuring client service | partner accountability: seven signs your firm may be in trouble | integration: seven keys to a successful merger | 12 things that should not be on your partner retreat agenda | five ways how not to implement a system of partner accountability | seven reasons why it’s time to start holding the partners accountable | 25 ways to grow your practice | are bad clients driving you crazy? | herding cats: change management for cpa firms
in this article, we’ll address four stages, each with a checklist:
latest data show accounting industry entering 19th straight month of annual growth.
by rick telberg
exclusive to 卡塔尔世界杯常规比赛时间
the accounting and bookkeeping sector is showing more signs of strength in a recovering economy, with positive indicators in hiring, wages, and hours worked, according to the latest 卡塔尔世界杯常规比赛时间 analysis.
to be sure, expanding staffs and rising wages also set the stage for a new battle for top talent and tighter margins. but for now, most accountants seem happy enough that business is growing.
current key indicators include:
in this report, 卡塔尔世界杯常规比赛时间 focuses on employment trends at cpa firms and the accounting sector in general.
fast-growing niche attracting more firms and pushing up staffing costs.
by rick telberg
fueled by demand from new deal-flow in a recovering economy, forensic accounting billings are on track to grow 7% a year through the next five years to $6 billion, according to new data provided to 卡塔尔世界杯常规比赛时间.
to be sure, the growth rate for the next five years represents a marked slowdown from the last five years, but it remains significantly faster than the 2% projected for cpa firms overall.
fifth consecutive quarter of record-high compliance activity.
by rick telberg
it’s hard to say whether it’s more frequent or just more frequently reported, but fraud-related compliance issues are hitting record numbers. read more →
we’re accountants, not fortune-tellers.
special to 卡塔尔世界杯常规比赛时间
rothstein kass, the new york cpa firm, is advising clients that “looming ahead are many potential changes” with the possible demise of the bush-era tax cuts. in addition, several other bills are muddying the forecast.
“even the world’s best soothsayer could not predict with accuracy what will happen between now and the end of the 2012 tax year with respect to the tax law,” richard bloom, national leader of trusts and estates, and neil tendler are teling clients in a bulletin.
for example: read more →
irs revokes part of circ. 230 and adds responsibilities to manager of tax function.
by e. lynn nichols, cpa
special to 卡塔尔世界杯常规比赛时间
in a move some of us knew was coming, but really could not talk about until now, the irs is revoking section 10.35 of circular 230 and has issued proposed regulations that strengthen section 10.37. read more →
stop “non-profit” tasks and start making more money in your practice.
by sandi smith, cpa / exclusive to 卡塔尔世界杯常规比赛时间
accountant’s accelerator
let’s do the math. to earn a million dollars in a year, you have to bring in $83,333 per month. assuming you bill hourly and work for the standard 1,000 billable hours per year, you need to charge $1,000 per hour. if you want to make five million in one year, you will need to charge $5,000 per hour.
here’s some breaking news: you won’t get there doing tasks that are worth $10 per hour. even if we drop a zero and aim for six figures in a year, you won’t get there doing $10 per hour tasks either. at six figures, you’re worth $100 per hour.
more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table
the difference between poor people and rich people is simple: one values the scarcity of their time and uses every minute wisely, and the other doesn’t.
here are some tips to help you start thinking like a millionaire, which is the first step to becoming one: read more →
“to succeed, we have to disturb the present.”
by marc rosenberg, cpa / exclusive to 卡塔尔世界杯常规比赛时间
author of what really makes cpa firms profitable
roberto goizueta, the late chairman of coca-cola, and certainly one of the top two or three ceos of the last 20 years, said it best: “challenging the status quo when you have been successful is difficult. if you think you will be successful running your business in the next 10 years the way you did the last 10 years, you’re out of your mind. to succeed, we have to disturb the present.”
more accounting firm management strategies: the five essential building blocks for creating a strong accounting firm | the seven signs of great leadership in a cpa firm | the 10 biggest mistakes cpa firms make in reading map statistics | new rosenberg map survey says cpa firm revenue growth re-accelerating | five skills that separate winners from losers in the accounting business | don’t ask a cpa what profitability means | the essence of cpa firm profitability | compensation issues for the new managing partner | 20 decisions for your firm’s new partner compensation committee | three ways to break partner gridlock in an accounting firm | what partners are entitled to, and what they’re not entitled to | how to make partner? | why accounting firm partners are “popping prozac like m&m’s” |
compared to most vocations, cpa partners make a pretty good living. their success has been attributable primarily to a combination of the following: read more →
how to capitalize on your “business currency” with better referral strategies.
here at 卡塔尔世界杯常规比赛时间, ed mendlowitz answers some of the toughest questions practitioners can throw at him. he’s the right one to ask. after more than 40 years in the business – building his own practice, running the firm, and eventually selling it to a major regional firm, withumsmith+brown, where he remains a senior partner and consultant to professional services clients – he has the answers. we’re happy to have him at 卡塔尔世界杯常规比赛时间. send your questions for ed here, or chime in with comments below.
browse more from ed here: are partner retreats really worth the cost? | audit reports without doing the work? | should i really spend the time making checklists? | what’s a tax practice worth today? | preparing to sell your practice in a few years? 13 things you need to know today | 10 questions to ask yourself before you decide to add financial services to your practice | why selling your practice is not a retirement strategy | congratulations! you bought a tax practice. now what? | how accountants can keep the business when a client wants to sell theirs | 10 reasons clients don’t pay, and what to do about it | 13 reasons timesheets will never die
question: i referred a large amount of business to an attorney friend and she hasn’t reciprocated. i asked her for a referral fee and she declined. i’d like to keep referring her because she does a great job for my clients and that makes me look good too. what should i do?