how any accountant can start selling in six easy steps

and why it’s not like selling used cars.

the days when cpas could leave rainmaking to the rainmakers are long gone. today, technical skills aren’t enough. even the most talented cpas must bring in new business to succeed. but it’s about trust and relationships. the same skills you use to do business are the same skills you use to get business. prospects evaluate how you’ll work by how you sell.

here are some tips for building relationships and developing business: read more →

13 new rules for accounting marketing

alan vitberg
alan vitberg

adapt and grow. or don’t and you won’t.

by alan vitberg
vitberg llc

new rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.

here’s a “baker’s dozen” of those new rules that can transform your firm’s marketing and business development, and take it to new heights:

  1. start thinking about marketing as an investment, not just an expense.
  2. demand accountability from everyone. read more →

tax season 2011 disappoints some

despite economic recovery, many firms seem unable to capitalize on new opportunities. click here to join the tax season 2011 survey; get the results.

march survey results show 18% of accountants reporting "much" better overall results than a year ago and 26% reporting "somewhat" better results. source: 卡塔尔世界杯常规比赛时间 research

tax accountants are finishing the 2011 busy season with stronger results than they expected, but – perhaps surprisingly — not as strong as last year, despite somewhat improved economic conditions.

卡塔尔世界杯常规比赛时间 research suggests that many accounting firms may have over-reacted to the 2007 market crash by cutting staff and billing rates, leaving them unprepared to capitalize on the opportunities of the 2011 recovery.

read more →

no surprise: the best firms pay more

but they bill for it too.

annual compensation. source: inside public accounting via 卡塔尔世界杯常规比赛时间

the best firms, according to inside public accounting, start paying more from the first day and from the bottom up. for instance, ipa’s best of the best pay new graduates about $55,000, compared to $50,000 at their competitors — a 10% advantage that generally carries through every job level. read more →

how do accountants define “success?” [survey]

hint: it’s not all about money. and your answers could help you to better understand your clients.

how do you define success? join the survey, see what your peers are saying.

in a 卡塔尔世界杯常规比赛时间 straw poll of accountants about their notion of “success,”  the overwhelming majority are telling us that building a growing business or advancing in their career is not necessarily the most important goal. and career and business may not be as important as you think.

real-time results:


read more →