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help your tax clients, help yourself

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beware the opportunity graveyard.

by ed mendlowitz
tax season opportunity guide

many opportunities only come along once. the way to be successful is to not let them pass by without acting on them or taking advantage of them.

more on tax season: what’s your value to your tax clients? | are you excited about tax season?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

spotting opportunities is quite easy if you are looking for them – and extremely difficult if you don’t have a clue of client needs or wants.
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how to leverage chatgpt in advisory work

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learn the language of commands and prompts. and check the math.

by sandi leyva

the generative ai model chatgpt, developed by openai, has been out for over a year. yet, roughly half of the accounting professionals taking my chatgpt webinars haven’t found the time to try it out yet. in this article, i want to give you a sneak peek into just one of the many tasks chatgpt can perform for you to shorten your day potentially.

check out our courses on chatgpt,
offered as a deep discount bundle or separately.
webinar schedule:
more chaptgpt here

let’s say you have a client with some advisory questions. they want to know the answers to the following four questions based on sales data for a particular period:

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don’t let recurring fees kill your practice

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businessman sleeping with a giant dollar bill for a blanketthere’s comfort and then there’s complacency.

by martin bissett
business development on a budget

as you know, the traditional accounting firm model is firmly based on the reality of recurring fees that come in from clients every year. we can rely on these and forecast accurately how much revenue they bring in – which hopefully covers overheads and direct expenses of the business.

more: who are you more committed to, your firm or your clients? | two steps toward mastering selling | thirteen ways to show commitment | clients can’t grow without you | seven mistakes in winning new fees | how to develop your communication abilities | five questions for measuring partner potential | five ways to rally your firm to its culture | when would-be partners aren’t candidates | make your expertise a new-client magnet | don’t think of it as selling
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this is a good thing, right? well, maybe not as much as you think.
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telehealth advances with ai-powered clinics

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patients can perform their own tests, draw their own blood, and more.

by rick richardson
technology this week

soon, you will find at a nearby mall, fitness center or office building an artificial intelligence-powered standalone doctor’s office where you, the patient, take your vital signs and draw your blood.

more: windows is now an app for iphones, ipads, macs, and pcs | study: solar will lead global energy by 2050 | fcc approves superfast wi-fi tethering | bill gates behind next-generation nuclear plant | your boarding pass could onboard hackers | generative ai coming to microsoft 365 | electronic skin that can sense touch will transform robotics | chatgpt passes cpa exam on second try | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar | phishing attack hackers have a new trick
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

several tech-driven initiatives, such as telehealth and concierge medicine, are upending the typical yearly physical. around the nation, a business called forward is setting up carepods, hoping people will routinely visit them for specific issues and preventative care.

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free consultation? not always

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three people talking around a table

don’t give it away too easily.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i was wondering what your thought is regarding initial consultation fees. currently, i do not charge a fee for an initial consultation, and it seems that most cpas do not charge either (at least not the sole practitioners that i know).

more: measure knowledge gaps (then close them) | 47 types of business valuation to provide | thirteen things to consider before you sell your practice | uncooperative partner might not be the problem | merge in lower-priced work without losing out
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

would the fee deter new clients or actually weed out the ones who are most likely not going to become clients anyway? if a fee is charged, then how much, and how long should the consultation last? should the fee be applied to any work that i am eventually engaged for?
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there’s more to giving than tax implications

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what is most important to your client?

by anthony glomski

a growing number of successful people like your clients want to have a major positive impact in their communities and on the world at large. facilitating and increasing the effectiveness of charitable intent is very important to a burgeoning segment of high-net-worth investors.

more: see your client to a graceful exit | is your client’s wealth truly protected? | control the level of risk | how to flip the switch to wealth preservation | three ways to work together on wealth | five challenges of liquidating a business
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this area of advanced planning is all about helping your client fulfill their philanthropic goals – and maximizing the effectiveness of any charitable intent they may have. it’s very important to learn and use strategies that enable your client to give larger amounts than they would have been able to give otherwise.
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why accountants should embrace artificial intelligence

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ai didn’t cause the talent shortage … and it won’t solve it, either.

by hitendra patil
client accounting services: the definitive success guide

  1. artificial intelligence says, “it’s essential to recognize that the talent shortage in the accounting profession is not a new problem. the profession has been facing challenges in attracting and retaining talent for many years, with factors such as increasing workloads, long hours and a lack of work-life balance contributing to the problem. addressing these issues is crucial to ensuring the profession’s continued success.”

wait. don’t believe ai at face value.

more: ai brings opportunities for accountants | seven things you must know about ai
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. because ai also says, “an important factor (why ai cannot easily replace accountants) that cannot be overlooked is the significant role that trust plays in the accounting profession.”

wait. don’t trust ai at face value.
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your chatgpt checklist: get started with generative ai

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what accountants need to know today.

by sandi leyva

chatgpt is a game-changing technology for accounting and tax professionals. if you haven’t already tried it, you’re missing out on potentially significant efficiencies for your firm. like any technology, it has some pitfalls you must be aware of. but that shouldn’t stop you from at least seeing what all the fuss is about.

more chaptgpt here

here’s a 12-item checklist to get you started on chatgpt:

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how hard do you work to keep your clients?

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woman in white office meeting with man

keep your clients out of the competitive pool.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

the conventional wisdom is that getting a new client costs more than keeping an old one. and for once, the conventional wisdom is correct.

yet, many professionals too readily take clients for granted. or don’t look for opportunities to increase revenues from perfectly satisfied clients.

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survey: the cas pricing problem

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bar chart

accountants grapple with how to value insight and advice.

by 卡塔尔世界杯常规比赛时间 research

one of the biggest challenges to offering client accounting services (cas) isn’t offering the actual services; it’s figuring out how and how much to charge for them.

more cas survey: cas challenge: no staff, no services | cas ‘one-stop shop’ means steady clientele | accountants cozy up to clients with cas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when the 卡塔尔世界杯常规比赛时间 survey outlook 2024: emerging issues, opportunities and trends asked what’s most tough about cas, finding and training staff ranks #1, of course, for 30 percent of respondents. but pricing cas services was close behind for 29.2 percent.
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ten ways to make your business irresistible

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magnet drawing in three people

draw new clients in like a magnet.

by sandi leyva
the complete guide to marketing for tax & accounting firms

if you’re an expert at something, don’t be the best-kept secret on your block. get the word out about what you can offer others, and one way to do that easily, especially if you’re an accountant, is to build your reputation.

more: eleven ways to serve clients even better | give to receive, and eight more ways to boost sales | five things that clients don’t know about accountants | five ways to wow your clients | how to fight feeling overwhelmed | you’re missing 60% of your revenue | make the most of cpe conferences | beyond compliance: six tips for adding value | track six figures to test your marketing | when you don’t know what you don’t know
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are 10 quick tips to boost yours.

1. get credentialed, certified or educated. a good credential – and the cpa is pretty much the gold standard – will get you instant credibility with your prospects and clients. you are simply treated better and respected more when you’ve earned a credential that others recognize.
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it’s time to do the uncomfortable

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change can be difficult, but it can also be the key to success.

by seth fineberg
at large

yes, it’s that time of year again when proclamations of change are made, and everyone professes to be resolute in their goals.

the fact is that most of these statements don’t happen, despite all the best intentions, but let me give you one prescription for the new year. hopefully, beyond if accountants and the profession have any hope or goal of change, you need to do the uncomfortable.

more fineberg: jeremy sulzmann: can intuit mend fences with accountants at qb connect? | meet basis, the new ai bookkeeper on the block | is this when accountants start taking freshbooks seriously? | you’re doing email wrong  |  careful… you may be advising! | when live events fail | getting real: accounting tech decisions you need to make today | accounting tech doesn’t have to be daunting | who’s in control? you? or your clients? |  time management rule #1 for accountants |  plan to go ‘live’ post tax season |  why vc is a bigger threat than ai  |   what does taking control of your firm mean? | accountants need each other more than ever | marchternity: just say ‘no’ | some thoughts on in-person events | so you think you know accountants? | what bogs down accountants

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

what does it mean to “do the uncomfortable”? it can include nearly anything outside of one’s comfort zone, ranging from not responding to every client call or email to working comparatively fewer hours using new technology to increase efficiency. it could even mean posting entry-level positions at a higher pay (you are raising fees anyway, yes?). and maybe, just maybe, embrace more diverse staffing practices.

change, in and of itself, is uncomfortable and not for everyone. it also doesn’t have to be anything major. these are incremental steps to improve your life and the life of your firm.

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