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peer-to-peer: your best advice for 2021

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clockwise-from-top-left-raizen-wehr-paulson-swigert-anderson-stitely.png
pivoting to 2021 (clockwise from top left): raizen, wehr, paulson, swigert, anderson, stitely

‘clients still need us.’

by 卡塔尔世界杯常规比赛时间 research

keep calm and carry on.

that may be the best overall advice for the situation we’re in.

more in surveys & research: survey: a glint of optimism for 2021| accountants say: brace for a dismal 2021 | ppp client fraud: how much risk is too much? | ppp traps: 1 in 5 accountants report shady dealings | cloudy forecasts call for rainmaking

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

and by “we,” we mean “everybody in the world.” because everybody’s got it tough. whether covid has touched close to home or not, its presence is impacting everyone.

but… how should accountants carry on? we asked. and you – the readers of 卡塔尔世界杯常规比赛时间 – delivered. adapt, pivot, focus on the client, watch your expenses – just a few of the themes gleaned from the 卡塔尔世界杯常规比赛时间 business barometer.

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does your staff know all the services you provide?

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they can help clients and increase revenue.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: we have around 30 full-time staff, and most of them graduated less than three years ago.

more: four tips for new partners | before you sell your practice | work the client needs … but won’t pay for | tossing timesheets is just the start
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how can we let them know more about the services our cpa firm provides so they can help sell our services?
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how to communicate the value of cas

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how about 75% lower costs?

by hitendra patil
the definitive success guide to client accounting services

in the desktop days, write-up, bookkeeping and accounting processes were perceived more as data entry work. the price clients were willing to pay for data entry put so much pressure on fees that many firms found it was not worth the hassle.

more: how to become an outsourced/virtual cfo | which of your existing clients are cas-fit? | the services that cas clients need | who’s afraid of client accounting services? | the right mindset for client accounting services
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

other services such as tax preparation, financial statements preparation, etc. brought in higher per-hour dollars than write-up, bookkeeping and accounting work could. such work got more and more “outsourced” by accounting firms to bookkeeping firms, freelancer bookkeepers and “processing” firms operated by non-cpas/non-accountants.
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another meeting?!?! … sigh

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business meeting with people around table facing forwardif they’re necessary, so be it. but set some guidelines.

by steven e. sacks
the new fundamentals

when in doubt, call a meeting. jeez! how many hours in the u.s. are cumulatively wasted on a daily basis with meetings? are they really necessary?

more: busyness isn’t the same as productivity | is your firm’s culture a magnet or a repellent? | building teamwork under covid pressure | make your writing count | etiquette never goes out of style | make news, not noise | take that extra breath with email | effective communications in the age of covid |the new covid-19 workplace: are you prepared?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if yes, do you employ rules of courtesy, such as strongly encouraging punctuality? do you have a clearly articulated agenda that was distributed in advance of the meeting? if yes, did it provide advance notice about any preparatory work or research expected to be done by the participants? finally, will the meeting be structured in such a way that it will allow for participation by the complete group?
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the art and science of hiring: three essentials for the covid age

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after covid, recruiting may never be the same, according to bill carroll, hoops hr ceo.

^ click to play the video

with matt solomon

bill carroll, ceo of hoops hr, reveals the three keys to smart hiring for accounting firms, in this conversation with matt solomon.

“we look at retention in really three key areas,” carroll says. “it’s security for that person. a lot of that has to do with income, but a lot of that has to do with how they’re treated internally as a person. how does the organization engage in conflict? how do they solve a conflict? is there ultimately a resolution? there’s a security aspect to that, and pay is just a portion of that.”

“care is another,” carroll adds. “security plus care. we look at care as benefits packages or access to benefit packages. then there’s retirement and perks, which should really be aligned with your core values.”

the third element is appreciation. “appreciation will ultimately lead to retention. we all know that experiences drive beliefs, beliefs drive behaviors, and behaviors drive results.”

 

^ download and subscribe to the podcast on itunes here

transcript read more →

uncover potential in 10 interview questions

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make remote hiring easier.

by jody grunden
building the virtual cfo firm in the cloud

before our firm became a distributed company with a remote workforce, our hiring was naturally limited to a small geographical location – fort wayne, indiana.

more: what running a virtual cpa firm really costs | learning to love video calls | be more effective remotely with disc | protect client files from cyberthreats | get ready to launch virtual cfo services | riches in niches | marketing is about thought leadership
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when we really started to grow, we knew we needed to bring in more senior-level accountants to be able to handle the clients we were bringing in at such a rapid pace.

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make worry work for you

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chinese man looking worried outside on bench… instead of consuming you.

by bill reeb

worry is an instinctive response that is meant to surface an issue or problem that needs attention. it is an internal alarm system saying, “danger, danger, will robinson, danger” (okay, you got me … a quote from “lost in space,” a mid-’60s tv series).

more: don’t let time pass without … | failure paves the road to wisdom | are you paralyzed by fear? | how to change the way you think (and why) | have your beliefs stopped serving you? | don’t use only your strengths | are you your biggest obstacle? | why your to-do list isn’t getting done
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

like so many of our psychological and physiological responses, too much or too little of this emotion can be equally negative. if you don’t ever worry, then you might get caught off guard regarding something you could have easily prepared for. on the other hand, too much worry is like too much adrenalin: your body will just wear itself out by constantly processing it.
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price-sell-deliver is broken

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what to do instead.

by matt solomon

the way you price your services, how you sell them to clients and whether you can deliver at (or beyond) their expectations are key factors that determine the level of your success. if you do those three activities well, it should be easy to grow a profitable business, earn a great income and maintain a clear work/life balance.

more: the path to a conscious business | are you running your practice by default? | your secret weapon for exponential profits
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the problem is that accountants often don’t know how to price, sell and deliver correctly. in fact, the old (traditional) model that accountants use to price, sell and deliver services to their customers often leads to customer dissatisfaction, employee frustration and you working too many hours under too much stress.
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product-neutral or product-inclusive?

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unbalanced brass scalesthere are benefits to both.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

accounting firms adopt one of two business models when it comes to offering financial products for fees or commissions. either they do or they do not. a fancier way of saying this is that an accounting firm has adopted a product-neutral or product-inclusive financial product business model.

more: the family office model | guiding clients through covid | maximize referrals from wealthy clients | building a high-net-worth practice during covid-19 | setting financial and practice goals during covid-19 | mistresses, mister-esses and accountants
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a product-neutral financial product business model is built around the delivery of services in exchange for a retainer, project or hourly fee. the typical services offered via a product-neutral model tend to be administrative, wealth planning or lifestyle in nature and might include accounting and tax work, estate and succession planning, and concierge support.
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how to become an outsourced/virtual cfo

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notepad with word "hire" crossed out and "outsource" written in underneathand how cas drives up the demand.

by hitendra patil
the definitive success guide to client accounting services

tom, a cpa, has always been a curious person. for over 15 years, his tax practice was doing well. during the tax season, he had no time to think. but, oblivious to himself, with each tax return, he was depositing new questions in his subconscious.

more: which of your existing clients are cas-fit? | don’t wear a mask | the 8-step method for launching client accounting services | what cas is … and is not | client accounting services: the definitive guide
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

he is now a shared cfo of 12 companies. but he took up the cfo work accidentally.

how?
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