pursue excellence to win the battle for talent

portrait of john fenton
fenton
john fenton, cpa, mba is the ceo of john j. fenton executive coaching, which he launched following a successful 30+ year career as a managing partner and cpa. he is a certified success principles™ trainer, an award-winning speaker, best-selling author and leading authority in leadership.

the roles that purpose, vision and culture play.

by john fenton
the holistic guide to wealth management

some call it a battle, some call it a war. whatever you call it, there’s no arguing that competition for talent in our industry is fierce. accounting firms, like most other businesses, are struggling to find qualified workers to meet the growing needs of their clients and customers. at the same time, opportunities to grow revenue are abundant.

more: leverage ai to grow and protect revenue: six steps | how wealthtech is reshaping the future of holistic advice | seven tech keys to a holistic service model | four ways to provide wealth management in your accounting practice | profile of a modern firm: putting the vision into practice | toward a 21st-century cpa: a dynamic vision | what multiples mean to accounting firms | tsunami of m&a, pe is disrupting the accounting profession | why cpas are best positioned to become financial advisors | how wealth management has evolved
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according to mckinsey data, voluntary “quit rates” are 25 percent higher than they were before the pandemic. at some firms, attrition rates have been as high as 20 percent to 25 percent. meanwhile, a recent gallup survey found that only one-third of employees (32%) felt “engaged” in their jobs. meanwhile, mid-level professionals who would normally be on track for long careers at their employer are leaving in droves to pursue something else.

the aforementioned mckinsey report identified the motivating factors that keep people in their jobs and the demotivating factors that drive them away.
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five ways to make cas staffing easier

number 5 drawn in sand

even solos can provide it. here’s how.

by hitendra patil
client accounting services: the definitive success guide

when we asked firms what is stopping you from offering client accounting services, their top response was that they don’t have the staffing.

the #1 cas killer that emerged from the cas survey results is, unfortunately, also the most misconceived perception. it is a myth.

more by hitendra patil
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the cas survey results showed that even solo practitioners offer cas. the number of firms that provide cas is significantly higher than those that do not offer cas for firms of all sizes. cas firms provide about twice the number of services compared to non-cas firms. “staffing shortage” or “lack of relevantly competent staff” are not the reasons why you should not offer cas. let us see why.
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why itin applications get delayed

bar chart

… and why they don’t have to.

by 卡塔尔世界杯常规比赛时间 research

every year, more than a million taxpayers apply for an individual taxpayer identification number. these are people who, for various reasons, can’t get a social security number. these include

  • resident aliens with a “green card.”
  • foreign students who are allowed to earn a certain amount.
  • people in foreign countries who are required to pay u.s. taxes.
  • non-american spouses and other dependents of primary taxpayers who have ssns.

more: the ouches of the tax ‘practitioner’ scam | could the irs do better with the phones? | irs sluggish on identity theft | tax preparers share advice for your clients | irs must speed up tax return processing | first tax filing reports are in | cut down your tax work in progress | steve yoss: unlocking business insight with power bis | quick tax tip | more than 1 million erc claims still not processed | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

delays and disaster

the itin application process is an invitation for fraud, so the irs is very careful in receiving and approving applications.
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partnership vs. corporate styles of firm management

unbalanced brass scales

also: are you one firm or a bunch of solos under one roof?

by marc rosenberg
the rosenberg practice management library

“you get what you measure.” – peter drucker

in the context of this post, the terms “partnership style” and “corporate style” are used to describe a management style. these terms have nothing to do with the firm’s form of legal entity such as partnership, corporation, llc, etc.

more by marc rosenberg
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partnership vs. corporate style

in our work with cpa firms, we have observed two distinct styles of management: partnership and corporate.

partnership style. democracy heavily impacts the way partnerships are governed. in a democracy, every partner has a vote and there is a “majority rules” mentality. checks and balances prevent leaders from becoming dictators. the “citizens” want a reasonable amount of input into decisions. the partners sometimes feel collegiality is more important than management discipline.
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what cpa firms could do better

businessman looking thoughtful

survey respondents have specific suggestions.

by 卡塔尔世界杯常规比赛时间 research

people at cpa firms generally think their practice is pretty effective at meeting its objectives with consistency over time.

but only 5 percent think their firm’s doing a great job. and about that many think their firm’s doing a somewhat lousy job.

more barometer: survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
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the 2025 busy season barometer is finding that on a scale of 1 to 10, 45 percent of respondents would rate their firm at an 8 or better, and another 25 percent give their firm a so-so 7.
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brand and online marketing matter

let them do the selling for you.

by jody padar
radical pricing – by the radical cpa

we’ve talked about alignment and how it can lead to saying goodbye to clients who are misaligned with your new client-centric business model. the goal should be to replace every misaligned client with one (or more) who is aligned with your new pricing model. marketing is the most powerful tool in the accountant’s toolbox to make this happen.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

used properly and aggressively, marketing can help you build a pipeline of potential new prospects who fit your new business model. consider it your security blanket in the middle of changing times.
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tax refunds plummet, but no worries

data table
* total tax returns processed includes returns received in the prior or current year and processed in 2025. # total refunds issued represents refunds for returns received and processed in 2025, which reflects current year returns only. however, the number of direct deposit refunds represents refunds for both current and prior year returns processed in 2025, which makes this figure larger than the “total number of refunds” listed for the current year.

 

tax pros handling 41% of e-filings.

by beth bellor

refunds, the one bright spot of the 2025 tax season so far, have dropped, and not just a little – 31 percent and more.

more: tax refunds up 18% early on | first tax filing reports are in
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

of course the irs has an explanation. it’s a plausible one and, as usual, tied to timing.

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avoid the top 12 tax return preparation errors

red word "error"

the good news: they’re preventable.

by ed mendlowitz
tax season opportunity guide

here are the top 12 tax return preparation errors:

  1. number transposition and spelling errors. this includes income and deduction amounts and client social security numbers, addresses and zip codes. spelling errors should also be avoided – they indicate a lack of attention to what you are doing.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  1. unreported 1099 income. clients frequently leave out 1099s, but the preparer should make sure all 1099 items from last year are accounted for. missing 1099s that were not final for last year should be accounted for.

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