ten daily marketing moves | listicle
special
a better way to provide performance feedback
yes, we included a form. but we almost didn’t.
by marc rosenberg
cpa firm staff: managing your #1 asset
“feedback is the breakfast of champions.” – ken blanchard
“average players want to be left alone. good players want to be coached. great players want to be told the truth.” – doc rivers, nba basketball coach
more: training? cpe? they’re not the same | six tips for setting compensation | staff crave advancement and challenge | what leadership looks and feels at cpa firms | eleven things that good mentors do | give the recognition your staff needs | the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
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this post is divided into two sections:
- the progressive view of providing performance feedback, which a minority of firms today practice. whenever something new to the field of practice management appears in a major way, many firms are slow to embrace it. examples: proactive selling, going paperless, adopting the cloud and managing a cpa firm like a real business.
- the traditional view of providing performance feedback, which a majority of firms still practice today. if asked why the traditional practice continues, partners often respond, “that’s the way we’ve always done it. it ain’t perfect, but we are reasonably satisfied with it.”
rory henry upends the traditional accounting firm
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rory henry, a behavioral financial advisor, is the director at arrowroot family office and co-founder of afo wealth management forward. he has created a program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practice. |
why “advisory” encompasses more than you might think.
by rory henry
the holistic guide to wealth management
i work at a virtual family office called arrowroot family office. over the course of my career i have learned that family (and family dynamics) significantly shapes who we are and how we form relationships in life.
more: why now is the time for cpas to embrace wealth management
research shows that one of the biggest drivers of family dynamics is the order in which each child is born. birth order theory, developed by alfred adler in the 20th century, suggests that the order in which children are born can have a significant impact on their development and personality.
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bailey parnell: why accountants must master soft skills in a vuca world | accounting influencers
having a growth mindset, seeking feedback, and auditing one’s skills are essential to continuous learning and development.
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accounting influencers
with rob brown
bailey parnell, owner of skills camp, says grit is just one element of resilience and that soft skills often characterize our relationships with ourselves and others. parnell also explains how to navigate through today’s volatility, uncertainty, complexity, and ambiguity—vuca, for short.
parnell says accountants need a growth mindset in times of change and stress. parnell highlights the need for a learner-centric approach to teaching soft skills that prioritizes the learners’ interests and learning styles over serving the institution.
cas clients are ‘stickier’
they’re more loyal and buy more services. what’s not to like?
by hitendra patil
client accounting services: the definitive success guide
client accounting services (cas) is the new revenue segment you cannot afford to miss.
if you are an accounting firm owner/partner, you do not want to miss the emerging, growing and profitable opportunities in client accounting services.
more client accounting services articles
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before we get to why, to ensure that we are on the same page, let us agree on a description of what cas is.
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survey says 57% of firms are raising prices next year
are you charging enough?
by 卡塔尔世界杯常规比赛时间 research
more than half of american accounting firms plan to increase their prices next year, according to the 2024 u.s. accounting and tax pricing benchmark survey just issued by software developer ignition.
more: how will private equity impact accounting careers? | eleven questions about kids, wealth and the family business | twelve years and out: seasoned accountants join the exodus | how accounting firms are handling the staff shortage | gen ai in accounting: epic transformation, or overheated hype? | survey shows big opportunities in small business | salary guides for accountants vary widely: whom do you believe? | are you earning what you deserve? | the slow, painful death of the 150-hour rule | partner comp earnings gap: what’s the right spread?
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the survey finds that 57 percent plan to jack up their invoices across all services, with 31 percent of them going for a 10 percent increase. but 37 percent will limit their increases to just 5 percent.
and a gutsy 6 percent will go for 20 percent more.
read more →
art werner: preparing for the tax cuts and jobs act to expire | quick tax tip
expect tax hikes and lost deductions.
quick tax tip
with art werner
cpe today
bissett bullet: just another accountancy firm?
today’s bissett bullet: “why are my website inquiries so much more fee-sensitive than my usual referrals?”
by martin bissett
see more bissett bullets here
get more referrals in five steps
who do you want? (hint: it’s not “everyone.”)
by sandi leyva
the complete guide to marketing for tax & accounting firms
there are many great things about getting referrals. first, referrals have a built-in trust that helps you move through the sales process faster. second, there’s almost no marketing cost involved. third, they tend to make a better long-term client.
more: is your practice leaking money? | boost your value, boost your fees | how to put your strengths to work for you | are you throwing away profits? | three steps to becoming a millionaire | how to use chatgpt to create images | create a bad website in ten easy steps | leverage your strengths to beat stress | are you crossing off your business bucket list? | ten ways to make your business irresistible
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unfortunately, many business owners take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals. here are five proactive ways to boost referrals:
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how accounting pros own the stage in public speaking | accounting arc
from free speeches to paid engagements, thought leaders discuss breaking into the speaking circuit and what they’ve learned along the way.
accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation
tech anxiety paralyzing some accounting firms
ai? inescapable. but don’t forget cybersecurity.
by roman kepczyk
the rosenberg national survey of cpa firm statistics
wild ride: as i am primarily focused on accounting firm technology and departmental production, i will limit my observations to it, where the big trend will be that we will continue to see a profusion of new ai-assisted applications coming at firms from all directions, at an increasingly untenable pace. i think that the reality of the mantra stating, “you won’t be replaced by ai, but by someone using ai” will sink into every accountant’s brain in 2025 and the urge to jump to solutions will be overpowering
editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:
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- how do you think the next 12 months will unfold? trends? predictions? other thoughts?
- how would you assess the last 12 months? trends? observations? struggles?
more: what’s going to happen? lots, say consultants | growth and complacency must concern accounting firms this year | solving staffing requires intention | how accounting firms are handling the staff shortage | the future of fees | as private equity closes in, firms seek new answers to staffing problems | when staffing falls short, clients get culled | how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know
exclusively for pro members. log in here or 2022世界杯足球排名 today.
like the dotcom boom of the early 2000s, i’m already seeing firms display a significant amount of anxiety around making application decisions and paralysis around concerns about integrating tools that could shortly be replaced by another, better product. my advice is to research peer success, pilot small and learn fast (or at least fail fast and move on).
read more →
rebecca driscoll: amplify reach by helping other firm owners | the disruptors
the future of accounting will be strategy, communication, analysis, and proactive support.
this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr
rebecca driscoll went out on her own at a young age when a partner at the cpa firm where she was working encouraged her. “you’re not cut out for this path that we have in a traditional accounting firm,” driscoll recalls him telling her. “you’re different, so you should go be different.”
more podcasts and videos: rory henry: create the return on relationships | mike maksymiw: be the leader you wish you had | terrell turner: build a solid business showing up as yourself | kelly mann: be the bull in the china shop | alicia katz pollock: create a human-centric business | nancy mcclelland: be the one your clients ask first |alan whitman: stop accepting the status quo | sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial | caleb jenkins: firm growth requires owners to shift roles |
she already had a book of business as a staff accountant, but on the traditional path at that firm, it would be another decade before she could be considered for partnership.
partners need to respect firm culture
with insight from our exclusive expert council: dunn, pipe, grundy.
by martin bissett
passport to partnership
the passport to partnership study collated a number of responses from existing partners of accounting practices in a conversational style.
examples that really stood out on the realities of individual variances in firm culture are showcased below.
more: five thoughts about your firm’s culture | do others think you’re ready to be partner? | attract clients, don’t sell to them | think of it as service, not selling | eight questions that target personal accountability | are you projecting confidence? | does client perception match your firm’s reality? | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership
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“our partners have articulate minds, and that’s what we want to be demonstrated by any new appointees.” meaning, can they hold their own intellectually in more senior circles?
how would they then behave when meeting with other senior executives as a contemporary of theirs?
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