today's features

ready to retire? selling your practice is no strategy

older businessman sitting at desk smiling as wall clock indicates 5 minutes to retirement

what are the guarantees?

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i’ve heard you say that you shouldn’t count on anything from your practice when you decide to retire. are you serious?

response: i probably said that, but it was in the context of planning for guaranteed cash flow in retirement. a practice’s value is never guaranteed until the checks clear.

more:  uncooperative partner might not be the problem | merge in lower-priced work without losing out | 20 things you need for a business valuation
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i did say that it is important to create an asset base for retirement and that these can come from a number of sources – and we each need to assign an importance to each source and a probability of their providing a comfortable retirement.
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how to outline your client’s big picture

three worksheets to guide you.

by anthony glomski

i realize that not all of your clients are entrepreneurs. but, consider this: 90 percent of all the wealth in the u.s. is owned by business owners and 10 percent is inherited. nearly every cpa i know works with business owners and their families. with all the changes impacting the cpa profession today, it’s imperative that you get comfortable changing lanes and adopt a more consultative role with your clients.

more: your entrepreneurs need advice, but which kind? | three ways to work together on wealth | target the family ceo | how to implement collaborative wealth management | five challenges of liquidating a business
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if you’re a cpa and you’re not actively overseeing all the people helping your clients with their financial lives, then you’re missing a big opportunity with your practice. you’re overlooking the opportunity to make a massive impact on the lives of your best clients, their families and the causes they care about.
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karen reyburn: fix your marketing and fix your business

not more clients, better clients.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr

karen reyburn wants accountants to stop thinking “about marketing as this one-off thing where you tick little boxes,” but instead about the ways you can use your marketing to connect to the human experience. her company, the profitable firm, or pf for short, has been helping accountants with their marketing since 2012.

more podcasts and videos: giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right pricesmarie green: your bad apples are ruining youmegan genest tarnow: hire for curiosity rather than complianceclayton oates: one way to keep clients for life |

learn more

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her new book, the accountant marketer: the structured approach any accountant can follow to attract clients they love, provides a step-by-step process for understanding the unique characteristics of their firm and how to connect that uniqueness with their best clients.

in reyburn’s view, marketing is closely connected to the business. “if you have a marketing problem, you have a business problem. if you have a business problem, there’s often a marketing solution that can help with it.”

this book springs out of a pf coaching group called the accelerator, where participants were guided through a process of creating a structured approach to content marketing that made their marketing better. reyburn and pf take a collaborative approach to marketing. “we don’t do marketing for people,” she explained. “we do marketing with them.”

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cpa biz is booming, but for how long?

man's hand drawing upward arrow labeled "profit"

five reasons that growth in profit is outpacing growth in revenue.

by 卡塔尔世界杯常规比赛时间 research

the rosenberg 2023 practice management survey exults in the growth and profitability of cpa firms last year, but warning bells are flashing. how long can this keep up?

more: survey respondents see exciting year coming up | survey: accountants economic outlook brightens | research: accounting pros cautiously optimistic about generative ai
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the good news: firms with revenue greater than $2 million saw 2022 average income per partner soar 11.8 percent over the previous year, and revenue shot up 11.4 percent. this was the second year that profits grew faster than revenue.

yay, right?
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attract clients through facebook groups

plus six more marketing avenues you might not have thought of.

by hitendra patil
client accounting services: the definitive success guide

we asked about sales and marketing methods as part of the accounting profession’s largest cas survey. among firms offering client accounting services, the chief means for gaining new cas business is “proactively seeking referrals” and the firm’s “website,” each at 48 percent. networking at local/regional/national events follows at 35 percent.

more: how to destroy your cas profits | price by outcome, not time spent | your cas engagement letter needs a reset option | help your clients run their businesses better | cas tech stack depends on cloud use | five ways to profit from cas | cas is a value pitch | accountants are perfect for virtual cfo roles | raise client expectations with cas
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the other marketing methods deployed by cas firms are:

  • networking at local / regional / national events: 35%
  • search engine optimization: 14%
  • influencer or social media marketing: 11%

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bissett bullet: beyond compliance

today’s bissett bullet: “some of us are compliance providers only and there is absolutely nothing wrong with that if that’s what you want to do, but beware of what is happening elsewhere.”

by martin bissett

there are no two ways about it, tech is coming for your job if your job is compliance-based. software companies want you to upload data to the cloud so that they can see what it is you do and create ai solutions for your clients. will there still be compliance work out there? of course, but whether or not it will be at a rate you are happy working for is yet to be seen.

this is solely a threat in terms of those clients who only have compliance needs. if you are a firm that is reliant on that work, now is the time to build a pipeline that brings you bigger and better clients. if you are already at the advisory stage then you cannot be replaced by tech. in fact, many firms that already go beyond compliance have written themselves into their clients’ strategic plans for years to come, because they are recognized as critical to that plan and an integral part of the business operation.

today’s to-do:

take a look at your current client base. if you took your compliance-only clients out of the equation, what would you be left with?

see more bissett bullets here

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surge pricing: what works for uber could work for cpa firms

limited supply puts you in the driver’s seat.

by bill penczak

the serenity prayer states, “grant me the serenity to accept the things i cannot change, the courage to change the things i can, and the wisdom to know the difference.” keep that in mind for a moment.

more: four considerations for effective client culling | partner accountability: the only two things that really matter | chase birky: overcoming paralysis by analysis | o.d. lanier: stepping into advisory | are you too generous with your write-offs?
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when preparing tax returns and financial statement audits, one of the biggest challenges cpa firms face is either late or incomplete client information.

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meet basis, the new ai bookkeeper on the block

founders focused on accountants’ pain points.

by seth fineberg

artificial intelligence is entering accounting in numerous ways, so it should be no surprise that another company has thrown its hat in the ring to automate the bookkeeping and related processes for accounting firms.

more: is this when accountants start taking freshbooks seriously? | when live events fail | getting real: accounting tech decisions you need to make today | who’s in control? you? or your clients? | time management rule #1 for accountants
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after closing on a $3.6 million seed round, basis, which touts itself as an ai platform for accounting firms, is officially coming into the accounting market. the idea behind basis is that accountants can have ai-powered “intelligence” so they can (wait for it …) focus on being better advisors and not the “tasks” of being an accountant.
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do you really want that client?

sometimes you should consider saying no.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

we all want additional business, but sometimes the client should be vetted to determine if it is a good fit for your firm and if there are any danger signs.

more on marketing: want more tax clients? here’s how | bundle tax services with financial planning | how to begin a business valuation | how to offer conflict resolution | get your clients talking about retirement | how to assist investment clubs | when clients remarry | seven questions to suggest estate planning | four reasons to perform tax projections

following is an eight-point checklist that could help you in making a decision to accept the client.
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accountants bullish on the 2024 outlook

bar chart

but big challenges loom.

by 卡塔尔世界杯常规比赛时间 research

click here to launch the survey. get the first look at the results.

no question about it: the 2023 tax season was a banner year. generally speaking, revenues were up, profits were up, no quarantines and the irs didn’t pop any surprises in the middle of it.

more: survey: accountants economic outlook brightens | tax pros are expanding and earning more | research: accounting pros cautiously optimistic about generative ai
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yes, it was also a tough year, with staff shortages increasing the workload on practitioners, but it was that extra work, unburdened with payroll costs, that led to higher profits.

so what’s up for next year?
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tech tips for back office support

bonus: a case study with lots of specifics.

by penny breslin
it’s not just the numbers

i love the question i get when i set up someone on back office support systems. “what do i need to have to get this started?”

more: accounting tech tools to minimize your pain | strengthen client ties with workflow tools | understand your online marketing options | narrow your prospects by choosing a vertical | build your team, then choose your clients | how back office support adds value
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i tell them i need to know your name, address, phone number, ein/ssn and your passwords. except for the guy who closed his bank account and had to have the old statements mailed to him, i run with a chromebook and make sure there is accessible wi-fi when i go onsite. if i need to collect documents that have never been digitized, i just have them download dext and start snapping pics. no paper, no pen, no mess and typically a stunned prospect who wants to become a client. see, i can’t sell, so i let the technology do the selling for me.
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six keys to getting a proposal accepted

stressed businessman, heads on hands

plus seven things not to do.

by martin bissett
business development on a budget

what makes a written proposal become accepted by the potential client – every time?

more: six keys to turning prospects into clients | seven mistakes in winning new fees | how to develop your communication abilities | five questions for measuring partner potential | five ways to rally your firm to its culture | when would-be partners aren’t candidates | make your expertise a new-client magnet | don’t think of it as selling | experts: what it takes to become partner
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

proposal writing is a micro-science in its own right but here are the proven principles that it takes to get proposals accepted.
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new tech could let evs go 3,000 miles on a single charge

imagine driving across america and not stopping for gas.
 
by rick richardson
technology this week

a substantial advancement in battery technology has been made in the quickly developing field of electric vehicles (evs), offering an unparalleled increase in energy storage capabilities. this finding couldn’t have come at a better moment, given the exponential rise the electric vehicle sector is currently experiencing.

more: major websites blocking content from ai crawlers | what is an heic file? | bill gates behind next-generation nuclear plantelectronic skin that can sense touch will transform robotics | four of today’s new technologies that will be tomorrow’s ‘norm’
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the energy storage capacity of batteries can now be increased tenfold according to a ground-breaking method developed by researchers at the pohang university of science & technology (postech). this invention could change the face of the entire electric vehicle market in addition to advancing battery technology. here’s how:

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