bissett bullet: what’s your story?
today’s bissett bullet: “you need to be able to tell your story in a way that relates to potential future clients, either directly or via your marketing collateral.”
by martin bissett
today's features
brannon poe: grow your business by preparing to let it go
the two big metrics and 12 more takeaways.
this video is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members. the podcast version is available everywhere you get your podcasts.
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the disruptors
with liz farr
after helping people buy and sell accounting firms for years, brannon poe realized he was sitting on a treasure trove of valuable information that could help firm owners who were “motivated to change their practices for the better.” he’s leveraged those insights into a coaching program for accountants (accounting practice academy) and several books. his latest book, prepare your cpa firm for sale, describes the process of transforming a firm into one that buyers willingly pay top dollar for.
more podcasts and videos: dawn brolin says grow your firm by shrinking it | jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |
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poe recommends that firm owners start planning for an eventual sale well before they’re ready to leave. “i think the biggest mistake that i see often is they don’t do any planning,” poe says. starting the planning process three to five years ahead gives firm owners time to change things, including getting alignment on the timetable and price with other partners, which may be a tricky issue.
are you the key signal caller for your clients?
calling the right plays means understanding your clients and their goals, as well as their weaknesses.
by jody padar
radical pricing – by the radical cpa
it’s up to you to recognize the client persona most suited for your firm, but you’ll want to start by defining your customers’ needs. so, what do people really want, and how can you figure it out?
more: value pricing requires defining your clients | how value pricing impacts your employees | six steps to start value pricing | stop selling time | why pricing is so disruptive | the radical pricing model: start with $25k | three critical factors drive the value pricing trend | accounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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certainly, you can engage in expensive research, from questionnaires to focus groups. but, in reality, most of the clues you need will come from your knowledge of the people you work with within that group.
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steve yoss, quick tech talk: the power in microsoft power bi for tax, accounting and finance professionals
steve yoss, quick tech talk: the power in microsoft power bi for tax, accounting and finance professionals
quick tech talk
with steve yoss
cpe today
quick tech talk
with steve yoss
cpe today does client perception match your firm’s reality?
don’t know? time to see through their eyes.
by martin bissett
business development on a budget
there used to be an old exercise used in training sessions about customer relations or selling or leadership that went like this. the trainer would ask the group to think about the color green. a few seconds later he would ask them what type of green they were thinking of, and of course there would be many variations of green.
the point is that, as the saying goes, perception is reality. whatever each person perceived as green, that would be the reality for them – but it would be different for each person in the room.
read more →
what is an ai pc, and should i get one?
ai pcs are clearly the future, but are they ready for early adoption? check out the pros and cons first.
by rick richardson
technology this week
ai pcs’ increased power and efficiency are poised to change computing. is the computer you’re considering an ai pc, though? we’ll examine their unique characteristics and whether upgrading to these cutting-edge devices makes sense.
more: fool’s gold may not be so foolish now | ai-engineered enzyme could be solution to plastic pollution | german researchers develop ev motor with no rare-earth magnets | educators can benefit from new generative ai course | ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050
exclusively for pro members. log in here or 2022世界杯足球排名 today.
how does it work? an ai pc is a powerful device built specifically to tackle artificial intelligence (ai) tasks easily. it’s not your typical computer. the device processes everything in-house, eliminating the requirement for cloud data processing.
geni whitehouse: conquer client communication chaos
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with seth fineberg
卡塔尔世界杯常规比赛时间 research
geni whitehouse, cpa.citp, the “countess of communication” for brotemarkle, davis & co., llp (bdco), says you must meet your clients where they are and understand their personalities to better communicate with them.
doing so, she says, will provide the ultimate value for your clients.
more whitehouse: geni whitehouse: unlock your accountant super powers
in this episode of tax chat, whitehouse discusses strategies for improving client communication and efficiency in tax preparation, emphasizing the importance of productivity tools, workflows, and shared files. whitehouse highlights the need to tailor communication methods to meet client preferences and leverage new tools and technologies to provide interactive and insightful financial information. she also explores the crucial role of communication in tax consulting and accounting, emphasizing the need for empathy, understanding, and adaptability in addressing clients’ needs.
6 more takeaways:
hiring experience vs. training inexperience
invest your mentoring time where it matters most.
by ed mendlowitz
202 questions and answers: managing an accounting practice
question: we were looking for an additional experienced person since september and hired someone with five years experience in mid-november, but she said she couldn’t start until january. she said she had work she had to finish up.
more: eleven ways new staffers can help bring in business | should you merge? here’s how to chart your path | hold staff accountable if you want them to listen to you | how to raise your rates | higher fees to start: ten ways to make your tax season better | three ways to start an accounting practice | free consultation? not always | referral fee? forget it | how much is your tax practice worth? | merge in lower-priced work without losing out
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two days before christmas she called to tell me her firm made her a “better” offer and she decided to stay there. it meant we had to enter busy season short a person. this seems to happen a lot. what do you suggest?
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five ways to prevent audit bottlenecks
keep your audit team flowing smoothly.
by alan anderson, cpa
transforming audit for the future
your team must take a proactive, anticipatory approach to completing an audit in the field. think about the bottlenecks you faced last year with this same client and the bottlenecks that seem to happen with every client.
more: planning lays the foundation of audit relevance | how do we drive relevance in audit? | lack of relevance drives audit commoditization | four basic understandings every auditor must master | wanted: great audit mentors | closing the audit expectations gap
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sit down with your team and have open-ended conversations about actions to take to reduce or eliminate those bottlenecks. here are some ideas for preventing problems:
trump trial: a case study in accounting?
could some good accountants have spared the nation its hush money trauma?
by 卡塔尔世界杯常规比赛时间 research
analysis and commentary
the donald trump case involving hush money payments indeed centered around accounting practices and the legal implications of how these transactions were recorded. the payments in question, made to silence allegations of extramarital affairs, were scrutinized for potential violations of campaign finance laws and business records.
a 卡塔尔世界杯常规比赛时间 analysis of generally accepted practices and the professional literature demonstrates the grave lapses that led to felony convictions and the essential role good accountants and honest accounting must play in the executive suite.
the lessons – and risks – for accountants are painfully clear.
to replenish the talent pipeline, go back to the classroom
maybe we should front-load the coolest parts of our profession.
by 卡塔尔世界杯常规比赛时间 research
if you’re wondering why it’s so hard to find and hire qualified accounting professionals, think back to your college days … your first class in accounting, probably something like “principles of accounting.”
obviously you, a future accountant, passed the course, and apparently you found it interesting.
more: beware the work-life/workload doom spiral | why the dry pipeline? it’s about time | whole person retention: when it’s not just the money | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | auditing standards ‘yellow book’ updated | compensation’s up, but up enough to retain staff? | cpas needed to help small biz adopt ai
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but that puts you in a minority of students with an interest in business. according to a survey from the center for audit quality, 32 percent of students who chose not to major in accounting said lack of interest or passion was the main reason, and 70 percent said it was at least part of the reason.
no surprise, then, that only one in eight graduates in business areas major in accounting. and that’s down from one in seven in 2016.
read more →
it’s time for accounting to play the infinite game
agents of transformation, the time is now.
by donny c. shimamoto, cpa, citp, cgma
center for accounting transformation
every day, i see or hear criticisms of the accounting profession: everyone is burning out, the partners are only in it to get rich, everyone is leaving the profession, and students don’t want to be accountants anymore. it wrenches my heart to hear this because i love my work. i’ve had a wonderful career that lets me help others succeed, and the broader accounting profession has opened up opportunities that i would never have dreamed possible. is accounting really on the decline? ask the pundits, and you get a resounding “yes!”
more: harper & co. cpas: the perspective of a non-accountant is imperative | menlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |
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yet, reading simon sinek’s book, the infinite game, shed some light on what the profession is doing wrong—the current leaders of the profession are playing a finite game. one of the key concepts that sinek explains in his book is that of an existential flex. he described an existential flex as something that “recreates that passion for something new at a time when the company is already enjoying success.” this is where the accounting profession is now. we’ve enjoyed decades of success, and accounting firm partners and cfos have been enjoying the riches of that success, but our profession has lost the connection to our just cause.
market technology services through workshops and training
eleven questions to help clients explain what they need.
by august j. aquila
price it right: how to value accounting services
there are two keys to developing new business. first, find out what your clients and prospects want and need. second, be able to get in front of them.
more: service quality: the key to client retention | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign | five reasons to implement change orders | make your practice better
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most accountants and consultants are quite good when they can get in front of them. the problem is creating opportunities to get face to face with clients and prospects. let’s talk about two methods of solving that problem: training and workshops.
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