today's features

reader to irs: stop whining and get to work

frustrated woman typing on laptop

an accountant has had enough of broken promises.

editor’s note: a reader shared with us an open letter sent to the irs. we removed some capitalization, bold/italic type and extra punctuation, but every word is just as written.

open letter via priority mail; delivery signature required

the honorable daniel werfel, commissioner
internal revenue service
1111 constitution ave, nw
washington, dc 20224

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re: aicpa presentation 11-14-23. please stop complaining about budgets. focus on setting priorities, allocating resources, taxpayer bill of rights and the strategic operating plan like the rest of us out here; stop whining and just do your job.
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eleven ways to serve clients even better

businessman standing outside the office on the phone with coffee

improve your relationships and your revenue.

by sandi leyva
the complete guide to marketing for tax & accounting firms

as you build your relationships with your clients, it’s always a good thing to see how you can serve them even better.

here are 11 ways you can add value to your existing services that will enable you to stand out from the competition, serve the client better and put more green in your bank account.

more: give to receive, and eight more ways to boost sales | five ways to target the low-hanging fruit | are your revenue projections realistic? | six strategies to make more without working more | the art of prompt engineering for accountants | calculate your business relationship ratios
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as you go through the list, check them off to see which ones you are doing, and which ones sound good to add to your business.
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core values: why your firm needs them

plus 12 examples. which work for you?

by marc rosenberg
the rosenberg practice management library

core values are the attitudes and beliefs that define a firm’s culture and a critical ingredient in a successful compensation plan.

more: five keys in compensating new managing partners | top 20 tough choices for the partner comp committee | tell potentials what partnership takes | disturb the present to improve the future
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partners talk about the firm’s core values all the time, pointing out instances when someone’s behavior has clearly been impacted by them. these values are incorporated in processes throughout the firm, such as in the development and evaluation process, in the way income is allocated to partners, and in what raises are given to staff.
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bissett bullet: who do you know?

today’s bissett bullet: “we convert high-profit clients by creating peer-level relationships and earning respect. we convert low-profit ones by discounting and devaluing.”

by martin bissett

if you ever hear an expert or practice guru advising you to lowball fees in order to win work, stop listening to them immediately, burn all the books you have in their name and understand that this is a profit-first business. lowballing always creates a profit-last scenario in your future.

today’s to-do:

take a look today at how many relationships you have with introducers in your locale, be they bank managers, be they financial advisers or be they somebody else altogether. if you do not have many of those, you need to strengthen your peer-level relationships in the town that you are in.

see more bissett bullets here

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cas ‘one-stop shop’ means steady clientele

bar chartaccountants share which niches offer the best new opportunities.

by 卡塔尔世界杯常规比赛时间 research

how do you measure success in client accounting services?

more cas survey: accountants cozy up to clients with cas
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almost half of early respondents to the 卡塔尔世界杯常规比赛时间 outlook 2024: emerging issues, opportunities and trends survey define success as that glorious moment when they become a one-stop shop for their clients.
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what’s your value to your tax clients?

three questions to ask.

by ed mendlowitz
tax season opportunity guide

know your value to your clients. better, understand your business and what you really do and what you add to the client’s life.

more on tax season: are you excited about tax season?
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i had a group of gastroenterologists as clients who were going to get into a business of inserting a gastric bubble into people’s stomachs. there were a number of issues to this.
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tax & accounting firms to see more consolidation

illustration of business negotiation with paperwork, puzzle pieces

also: next gen leadership will rise.

by jennifer wilson
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

unless there’s another round of vaccines, we’ll see more covid-19 disruption as colder weather forces more firm activities indoors. more consolidation will happen as more firm leaders feel pressure to move their problems to a larger firm and the megafirms feel more pressure to keep up with the joneses and absorb more.

more: 2024 outlook: ‘specialization is the future’ | remote work will see cuts; pe will trickle down | tech, capital will drive accounting profession growth | ‘great shakeup’ in cpa firms on the way | pe, consolidations to keep impacting accounting profession | soft skills are front and center
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at some point, perhaps longer than 12 months from now, one or more of the superconsolidators is going to falter. more than likely is some significant service failures as their lack of integration and acculturation drives turnover and a talent shortage beyond what they’re able to rescue. i hope this doesn’t happen, but it feels like some of these firms are facing a perfect storm of financial performance and growth expectations, high client demand, capacity issues and a less unified, disorganized leadership apparatus unable to respond to these challenges.
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five reasons to implement change orders

man and woman looking down at document

plus five steps to follow.

by august j. aquila
price it right: how to value accounting services

accounting firms, like any other professional service providers, may use change orders for several reasons. here are a few key reasons why accounting firms should consider utilizing change orders:

more: why you need progress billing | sixteen marketing activities to try | the four steps of your personal marketing process | how does your firm measure up? | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | ten keys to marketing success
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  1. scope of work changes: change orders allow accounting firms to document and address any changes in the scope of work requested by their clients. these changes could involve additional services, alterations to existing services, or changes in project timelines. by using change orders, accounting firms can clearly define the new requirements and avoid any misunderstandings or disputes with their clients.

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bissett bullet: the tortoise will always beat the hare

today’s bissett bullet: “when times are tough, choose short-term lifestyle changes over sacrificing long-term investments.”

by martin bissett

the temptation will always be to cash in an investment in order to enjoy the spoils of your previous discipline and maintain the lifestyle to which you have become accustomed. before you sacrifice your future with no guarantee that you’ll ever catch up on that lost income, have you considered cutting back?

play the long game for your future. run a budget at home and in your business that ensures that you spend less than you earn and that allows you to invest even when times are hard. stay the course slowly but surely and resist the urge to keep up with the joneses.

today’s to-do:

where could you cut back if you had to in order to avoid sacrificing an investment you’ve worked hard toward? make a list of unnecessary outgoings that could be canceled in the event of a reduction in income.

see more bissett bullets here

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give to receive, and eight more ways to boost sales

confident businesswoman handing man a business card in networking session

these tips work for referrals, too.

by sandi leyva
the complete guide to marketing for tax & accounting firms

networking is an essential part of building your business.

whether you network locally, nationally or internationally, there are some tips that are common to all businesses:

more: five ways to target the low-hanging fruit | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals? | generative ai: should you avoid it or adopt it? | want better clients? here’s how | get your name in the news
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1. be crystal clear about what you do and how people can use you. also know exactly who your ideal client is in case you’re asked. if you don’t do this, you’ll leave people scratching their heads about you and they won’t know how to connect with you even if they want to.
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2024 outlook: ‘specialization is the future’

man holding pen touching the word "specialization" floating in air with symbols

audit troubles meet staffing shortages; uh-oh.

by carrie steffen
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

there are a couple of interesting stories on the horizon. first is the public company accounting oversight board’s crackdown on audit deficiencies and how that will play out vs. a push to ease some of the requirements to become a cpa.

more: remote work will see cuts; pe will trickle down | three ways firms can succeed in 2024 | new energy comes from new ways of doing business | ai for accounting automation will be significant | a 40-hour workweek is feasible | it’s time for a new business model
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with a perception of the quality of audits declining and the number of cpa candidates dropping, how will the profession reconcile the pressure to improve quality with fewer people to do the work and the proposed solution of lowering the threshold to become a cpa?
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accountants cozy up to clients with cas

bar chartsurvey respondents tell us what their clients want from cas that they don’t get from other services.

by 卡塔尔世界杯常规比赛时间 research

accountants are using client accounting services (cas) to get closer to their clients, according to early results from the 卡塔尔世界杯常规比赛时间 outlook 2024: emerging issues, opportunities and trends survey.

more: accountants torn over 2024 economy, offer advice | accountants bullish on income | cpas culling clients for better work-life balance | are you offering the right services? | which niche’s the best niche? | 42% of accountants turn away work over staff shortages
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the survey doesn’t exactly ask about cas leading to a closer relationship with clients, but responses to various questions indicate just such a result.
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