competitive cpa firms are increasingly turning to new strategies and technologies to attract and retain clients. by rick telberg five of the hottest new marketing strategies are illustrated in the current issue of marketrends, the newsletter of the association for … continued
52% of accounting firm clients say they’re “very satisfied.” that’s markedly better than lawyers, consultants or the rest of the professional services industries studied by wellesley hills group, a management consulting, marketing, and lead generation firm. buy the study at … continued
be careful! it’s complicated. for instance: if you plan to use a mail house or thirdâ€party distributor to send print or eâ€mail newsletters, you may need to get the client’s consent first. the association for accounting marketing and pdi global … continued
you don’t need hundreds of hours of cpe to get started. all you need is a client. just one client. so says gale crosley, business development adviser to cpa firms at crosley + co. [click here to buy her book.] … continued
sally glick, chief marketing officer and growth strategist at sobel & co. cpas in livingston, n.j., has been named the first woman principal of the firm. so we asked her… 1. what are the key challenges and opportunities facing cpa … continued
when times get tough, the tough get better. is your firm ready? join the study; get the answers. by rick telberg how do you rate your firm? let us count the ways… actually, we counted seven ways, or rather seven … continued
you’d think the small business market must shrink in a recession. but you’d be wrong. and it can be a fatal mistake, according to warrillow & co. researchers. the net number of small businesses actually grows during a downturn. the … continued
serial accounting software entrepreneur sees opportunity amid the market chaos. q: how concerned should cpas be? lacerte: cpas should be concerned. but, this is an incredible opportunity for cpas to step in and be positive change agents with businesses — … continued
c-level executives are engaged more actively than ever in web-based activities. ink-stained fingers and news channel-surfing are becoming things of the past, as the latest installment of forbes.com’s day in the life of c-level executives survey found that more than … continued
… at the local chamber of commerce, then you’re probably looking in the wrong place. read more →
many cpa firms are surprisingly casual about how they acquire new clients or about how to keep them happy. as part of our “seven keys to successful cpa firm management” program, we’ve been surveying accountants and clients to learn the … continued
many marketers offer educational resources to acquire and retain smbs. but how well do they really work? bredin business information surveyed 270 smbs on their perceptions of educational resources, and surveyed major marketers on their performance. highlights: educational content drives … continued
how cpas find success in specialized services. including: the top six “gateway services” that launch leading-edge firms into the best new business lines. this 卡塔尔世界杯常规比赛时间 special report is sponsored by aicpa specialized communities. get the free download now: niches … continued