it’s the first step in developing a smart marketing budget. [youtube]8-di0jlyk5g[/youtube] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., says “think about your branding.” and it doesn’t need to be expensive. if you’re on facebook … continued
four top experts lay out action plans.
by rick telberg
accountants and finance executives are finding a newly complex and competitive landscape that requires new strategies and determination, according to a sampling of leading experts.
james c. bourke, cpa.citp, partner at withumsmith+brown, tells me that “keeping competitive and profitable at the same time” is one of the three key challenges he sees facing accountants today.
in addition, he says, accounting and finance managers are struggling to keep “staff busy” and stay “on top of client confidentiality rules and regulations.” some 47 states have now passed privacy security rules that cpas need to understand, bourke says.
to be sure, the opportunities for accountants are just as broad as the challenges.
bourke sees potential leverage at firms that can: read more →
issue no. 1: get marketing again. [jwplayer mediaid=”51968″] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., places “marketing services” at the top of his list of issues for cpa firms, followed by client retention strategies … continued
blackberry, iphone and droid, oh my! as a visit to any electronics or wireless phone store makes clear, you’ve got a large—sometimes overwhelming—range of smart phone choices, priced from around $100 to $600, according to this month’s illinois cpa society … continued
how’s your smart phone iq? smart phones pose the same security risks as any other mobile device, so be sure to: password-protect the device. encrypt any sensitive data encrypt confidential data stored on removable media. use vpns or other secure … continued
thomson reuters’ jack larue says many accountants may be intimidated by the rate of change in technology. as a result, they do nothing. here, larue explains a simple first step to get started. when jack talks, people listen. he has … continued
with the focus of the profession shifting, 卡塔尔世界杯常规比赛时间 is officially declaring 2010 as the year of the cloud for cpas. forget the recession. never mind client defections or the staffing crisis. the talk of the new york accounting technology … continued
flagg management expo kicks off cpa show season today. with today’s opening of the industry’s conference season at the 2010 accounting technology new york show at the storied pennsylvania hotel in midtown manhattan, some trends are already starting to emerge … continued
rick richardson’s rules for smart cpa tech spending. in the aicpa insider, alexandra defelice talks to cpa tech guru richardson (cpa, citp, ex-ernst) about what cpas need to know today about managing their current investments and preparing for the next … continued
aaa 2010 accounting technology administrators survey the association for accounting administration (www.cpaadmin.org) has released the findings of their 2010 technology survey which focuses on six production areas including: security, productivity, infrastructure management, mobility and governance, according to roman h. kepczyk, … continued
gets unexpected boost from recession as crm takes the lead. via ami-partners small and medium business investments in software-as-a-service applications (excluding crm and erp as saas) will jump 18% cagr over the next five years, projects access markets international partners … continued
they were unveiled at netsuite’s dealer conference, suitecloud 2010. [youtube]mikcdasq_zo[/youtube] … and … [youtube]j7elp1ucaww[/youtube] … and … [youtube]ahpdh4f2g80[/youtube] .. and then, from australia, there’s … the bureau of the endangered species is a lighthearted look at why enterprises should run … continued
in the suburbs of washington, d.c., an ex-army intelligence specialist is breaking the mold for accounting firms and inventing new ways of doing business. by rick telberg maybe it’s the four years he spent in army intelligence at the pentagon. … continued