technology

why your website isn’t getting you new business

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how to start planning a business-building machine.

by sandi smith leyva
author of “10 keys to doubling your revenues“

most accountants want a website that will bring them leads.  many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.

the good news

the good news is that you can, indeed, get business from your accounting website.  as a matter of fact, you can get big business.  every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter.  some leads have been really big, too:  mid-market, franchises, multiple locations and many more. read more →

thomson reuters to accountants: change or die

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jon baron addresses users conference
jon baron addresses users conference

conference-opening keynote tells firms they need to reinvent themselves.

the veteran visionary leader of one of the big three largest tax and accounting software vendors is warning accountants that the profession is being redefined by changing client expectations and always-on connectivity. his blunt message: change or become extinct. read more →

5 tech tips for reigniting growth

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by hitendra patil
pransform inc.

here are five tech solutions, not in any particular order, that you can use now to help improve your revenue and profit:

  1. take a look at opprtunity (no it’s not a typo). it’s a linkedin-based solution, ranked as the no. 4 fastest rising startup on angellist according to silicon valley business journal and mattermark, that uses a scientific approach to match professionals based on a real opportunity to do business. read more →

crowdsourcing for accounting practices

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going beyond outsourcing and virtual workers.

by sandi smith, cpa
accountant’s accelerator

the days are long gone when the only way to build your business was by hiring full-time employees. now there are so many more choices. many employees are interested in part-time work. some prefer to work virtually, which frees a company up from being limited to local talent. and then there’s crowdsourcing, a whole new way to tap into talented labor on a project-by-project basis.

crowdsourcing is a special way to outsource a task. with outsourcing, you know exactly who will be doing the task. with crowdsourcing, you don’t; people just show up and contribute. wikipedia calls it “distributed problem-solving.” read more →

the five essential skills accountants need today

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above and beyond accounting, you need business know-how.

by sandi smith leyva, cpa
accountant’s accelerator

we’ve worked super-hard on gaining our accounting, tax, and auditing skills.  those skills alone will keep us working as employees for someone else, but what if we want to go out on our own or grow our business beyond what we have now?

more for soloists and small firms: the seven essential components of a simple marketing plan for accountants  | take six big steps to go beyond compliance services     |     when your business needs to be rebooted  |   two steps to easy cross-sells   |   the hot new tech product for automated data entry   |   five value-add service areas to take you beyond bookkeeping   |   six money-making strategies to take you beyond quickbooks   |   proactive ways to get more referrals   |   the three biggest money leaks in your practice   |   new client opportunities with mobile apps   |   six questions to launch your summer strategy sessions   |   what most accountants miss in the five simple steps to get more clients   |   accountants, do you know your opportunity number? | five ideas to reduce client price-sensitivity | rise to the top with a fresh elevator speech | four ways to practice entrepreneurial perseverance | 5 mistakes to avoid when seeking new clients  | the top 12 business card blunders accountants make | seven tips to keep the clients you have | how to attract clients like a magnet | eleven easy ways to deliver more value to clients

here are five skills to consider adding to your toolbox so you can get ahead faster. how do you rate in each of these areas?

read more →

the hot new tech product for automated data entry

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by sandi smith leyva
accountant’s accelerator

imagine that a new client comes to you with “the dreaded shoebox” of bank reconciliations, receipts and bills. the client is a year or so behind, and you are hired to get him caught up. do you take that client, knowing you’ll be swamped doing data entry for weeks at a low hourly rate?

more at 卡塔尔世界杯常规比赛时间 for soloists and small firms:  five value-add service areas to take you beyond bookkeeping  |  six money-making strategies to take you beyond quickbooks   | proactive ways to get more referrals   |  the three biggest money leaks in your practice   |  new client opportunities with mobile apps   |  six questions to launch your summer strategy sessions   |  what most accountants miss in the five simple steps to get more clients   |  10 ways to add a “money maker” hour to your day   |  11 sources of wealth we can celebrate   |  nine value-adds to command a higher fee   |  how to design your business around your strengths read more →