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business valuation comes down to cash flow

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this step needs to come before proper financial planning can occur.

by ed mendlowitz
77 ways to wow!

business owners contemplating retirement should obtain a business valuation to determine the value of the business and whether the other resources will provide financial security. the conversation and successful engagement also require that the valuation analyst understand the owner’s motivating factors, or the qualitative information.

more: 50 ways to create value for business owners and board members | what earnings mean for a business valuation | why and how to track payroll costs | use constraints to make improvements | the role of strategy in pricing | wow clients with trend analysis | 26 ways to wreck a financial projection
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obtaining the right price is important but holding out for a larger value and deeming all other values lower than that as a “deal breaker” can be self-defeating to the owner seeking financial security. there are other ways to obtain the security. further, quibbling over a smaller amount can potentially undermine the long-term plan, which is to retire.
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your cas engagement letter needs a reset option

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even with the best definitions, scopes can change. here’s what to include.

by hitendra patil
client accounting services: the definitive success guide

“people think of us (accountants) as the compliance agents – the necessary evil.”

this sentence haunts me even today, after hearing it nearly 15 years ago from a multi-award-winning, highly experienced cpa.

perception!

more: structure insights as what-why-what | cas reports are better. here’s how. | is it time for your firm to outsource? | raise cas awareness among your clients | which clients are best for cas | how much can automating bank feeds save you? | wants vs. needs: why not fill both? | get sticky with cas | who is the professional?
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has the accounting profession’s brand been (predominantly) perceived as “compliance” only?

“we deal with the past. we do audits. and we deal with the present. we do taxes and books. future – is not our business.”
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how does your firm measure up?

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woman leading meeting, flipchart in background

a new kind of “a” client.

by august j. aquila
price it right: how to value accounting services

there are many ways that a firm can evaluate itself, but there is only one way that really counts. at the end of the year, you must determine how you have made your major clients more profitable.

more: five questions for developing your marketing plan | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development | ten keys to marketing success
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remember that 80 percent of your profits still comes from 20 percent of your clients. that also means, as i recently heard, that only 20 percent of your efforts go to the clients who produce 80 percent of your revenue.
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the 7 categories of cybersecurity solutions firms need

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how important are wisp and employee awareness? just ask the irs or the ftc. 

by donny shimamoto, cpa, citp, cgma
on cybersecurity for accountants
center for accounting transformation

historically, finding cybersecurity solutions “right-sized” for the small and mid-sized business space was difficult. most of the technologies were expensive and difficult to implement, and their price points weren’t reasonable for organizations with under 25 people. it’s only been within the last five years that we’ve seen solutions mature and evolve enough to be delivered via the cloud at a price point that makes sense for smaller organizations.

more: how hacker-proof is your firm? | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firms |  staff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

to check if your policy addresses all of the requirements, take our cybersecurity compliance self-assessment for tax practitioners at: improvetheworld.net/cyberselfassessfortaxbook

with the covid-19 pandemic and the adoption of remote work increased cybersecurity threats, the cybersecurity industry has stepped up and made solutions much more affordable and easier to implement. these solutions still require some technical knowledge to install, but there is much less maintenance, and they now make economic sense even for sole practitioners. read more →

grow your revenue with three marketing strategies

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coffee cup by napkin with words including "action plans."

side benefit: you’ll serve your clients better.

by sandi leyva
the complete guide to marketing for tax & accounting firms

the latest marketing strategies and trends are almost as hard to keep up with as the tax law changes these days. here is a quick taste of three underutilized marketing trends that can solve a couple of issues in the accounting industry and increase firm profits.

more: you’re missing 60% of your revenue | calculate your business relationship ratios | set bold new goals for the rest of the year | generative ai: should you avoid it or adopt it? | five stages of any business | leverage your client list today | need leads? try a quiz | now’s the time to clean up your email list | don’t let prospects fall through the cracks
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1 – consumption marketing

does client attrition keep your firm’s managing partner up at night? consumption marketing is one of several solutions to this challenge. consumption marketing is designed to increase the consumer’s use of the product and avoid returns (think “avoid writeoffs”).
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seven keys to a complete succession plan

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your client probably hasn’t considered them all.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

clients who own businesses should have a plan of succession.

one plan should be for when and how they will retire, and another for if they should die while they are in full control of the business. things happen and will happen and can be devastating to the family – financially and emotionally.

more on marketing: how to begin a business valuation | how to help a client start a new business | second opinions: an old service under a new label | help clients with employment compensation | help clients with basic budgeting | questions for after tax season | 28 data points for a financial planning discussion
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

helping a client develop a succession plan can be a valuable good deed for the family as well as providing a great feeling of comfort for the business owner. advising on how to transfer stock to successors or the next generation always represents additional services.
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understand your online marketing options

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does your strategy include everything it should?

by penny breslin
it’s not just the numbers

the global pandemic significantly impacted every aspect of business and our society, including digital marketing and how we do business. accounting firms had to pivot and shift their practices to increase their online presence to stay connected with clients, find a way to stay relevant, and increase their client base.

more: digital marketing strategies level the playing field | it’s ok to have favorite clients | narrow your prospects by choosing a vertical | eight tasks to delegate today | ten questions for teamwork | build your team, then choose your clients | advisory services done your way | yes, you can be an outsourcer
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the pandemic initially muted and almost eliminated traditional marketing, such as in-person meetings, conferences, and other events, and it amplified the importance of digital marketing in growing accounting practices.
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careful… you may be advising!

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two people in an office talking and gesturing

what business owners need from you.

by seth fineberg

despite all the hype and even some anecdotal pushback, if you are an accounting professional, you may already be advising. whether you’re charging for it is another story.

more: when live events fail | getting real: accounting tech decisions you need to make today | who’s in control? you? or your clients? | time management rule #1 for accountants | why vc is a bigger threat than ai
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

moreover, transactional accounting is becoming a commodity with services like bench, pilot, botkeeper and the rise in scores of outsourcing companies flooding the market with often low-cost, highly automated bookkeeping services. as such, small cpa and bookkeeping firms are under pressure to bring more to the table than just organizing and crunching numbers if they are to hang on to their existing clients and attract new ones.
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jason deshayes: what we’re doing isn’t working

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create opportunities for others by getting out of the way.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

see the disruptors

the disruptors
with liz farr

by age 35, jason deshayes, cpa/pfs, cfp, cka, was already co-owner of a cpa firm in albuquerque. he “hit the magic shangri la that we’re all working for.” but it wasn’t right for him. he was bored with the long hours and felt he wasn’t growing. he wasn’t able to think about his firm the way he wanted to. so he and his partner sold their firm.

more podcasts and videos: heather satterley: you’ve got to meet people where they are | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right prices | marie green: your bad apples are ruining you | megan genest tarnow: hire for curiosity rather than compliance | clayton oates: one way to keep clients for life | randy crabtree: follow these three rules to keep employees happy | erik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshift | jennifer wilson: empower young workers to build the firm everyone loves | mike whitmire: re-think your hiring and training practices | hector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be free| private equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinson | when financial statements go extinct with corey schmidt | can geraldine carter save accountants from themselves? | re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

today, he’s coo at cook wealth, a hybrid wealth management and tax firm. providing both types of services means that they don’t deal with “this weird thing, where the client’s in the middle, and they have to be the conduit for information going both ways.” he says that getting his cfp has “been so enriching.” deshayes added, “i love what i do, and it’s because i was willing to drop stuff so other people could learn the stuff i learned, and so i could do fun stuff.”  

click “play” to see: what jason deshayes talks about when he’s talking about a “forward-thinking enterprise.” (via wordclouds.com)

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don’t overlook internal communication

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bonus checklist: five questions to evaluate yourself.

by martin bissett
passport to partnership

the passport to partnership study collated a number of responses in a conversational style. several examples really stood out as the first steps in effective communication:

would we put this person in front of a client?

more: how to develop your communication abilities | four surprising keys to communication | three questions about your competence | 10 can’t-skip steps for business development | attract clients, don’t chase them | eight questions to hold yourself accountable | 10 questions for reconsidering your prices
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meaning: the clients are our source of income; we don’t jeopardize that for anything. if we think that this person will do anything less than consolidate the perception of the firm and its people in the eyes of the client, we’ll keep them back in the office.
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hitendra patil named president of datamatics global f&a services

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to drive the cpa and f&a outsourcing business globally.

by 卡塔尔世界杯常规比赛时间 research
via datamatics cpa

datamatics business solutions, inc., a mumbai-based global provider of outsourced accounting, bookkeeping, finance, tax preparation, audit & assurance, payroll and demand generation & data services, is naming hitendra patil as president of its global finance and accounting and cpa outsourcing services.

more hitendra patil: help your clients run their businesses better | set your processes apart in nine steps | five ways to overcome cas staffing challenges | think cas isn’t for your firm? | convince your firm of cas value | ten ways to tell a client is ready for cas | launch cas in just eight steps

see: client accounting services: the definitive success guide
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

hitendra patil, a 卡塔尔世界杯常规比赛时间 contributor and a top 100 influencer in the accounting profession, will drive the cpa and f&a outsourcing business growth for dbs inc. the cpa business spans the united states, canada, united kingdom, ireland, australia and new zealand and is poised for customer growth in other key geographical markets.

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