korby boswell: what managing partners need to hear | capstone conversations
the process marketing professionals can “own” and what boswell is doing about it.
with jean caragher
for 卡塔尔世界杯常规比赛时间
special
partner comp earnings gap: what’s the right spread?
how do you get it right at your firm?
by kristen rampe
partner comp: art & science
there are many reasons for a sizeable spread in partner income at a cpa firm. for example, at a firm with both a founder nearing retirement and a first-year partner, the spread would be wide. some firms are the opposite, with two to four founding partners agreeing to share all profits equally. there is no spread there.
more on partners: thirteen traits of partners you’ll want to keep | six rules for keeping partners happy and productive | five keys in compensating new managing partners | top 20 tough choices for the partner comp committee | voting on ownership basis? three better methods | what partners do and don’t deserve | tell potentials what partnership takes | five steps to transition to partnership
exclusively for pro members. log in here or 2022世界杯足球排名 today.
for most multipartner and multigeneration accounting firms, the situation gets more complicated. you’ll have some high performers and some who are on cruise control. you’ll have ones contributing notably more dollars to the bottom line and more to future leaders’ development.
but what about two partners who contribute relatively the same? should their income allocation be similar? how similar?
read more →
main street accountants see turbulence ahead for small business
the avalara accountants confidence report points to difficulties.
via avalara
nearly 50 percent of accountants surveyed believe the outlook for over 80,000 small business clients they represent will turn sour over the next 1
2 to 18 months, according to a new 卡塔尔世界杯常规比赛时间 study conducted with avalara, the sales tax automation provider.
full report: download (pdf)
fielded during the 2024 tax season, the survey shows accounting professionals flashing warning signs around key business issues, leading with clients’ abilities to hire and retain employees, manage costs and price increases, and keep up with technology changes ushered in by artificial intelligence. read more →
measuring marketing success: the 10 kpis
they can be used in ways you might not have considered.
by august j. aquila
price it right: how to value accounting services
marketing key performance indicators (kpis) are measurable values that help marketers track and analyze the success of their marketing campaigns. the firm and its marketing department must jointly determine which of the kpis are important and will be tracked.
more: seven reasons marketing can make your firm a great place to work | seven ways that marketing helps you retain clients | is pricing a marketing function? | develop your personal marketing plan in ten steps | five ways to make partners fall in love with marketing | analyze your firm to keep it current | what makes a great website? | losing can help you win more | three more strategies for growing your practice | four strategies for building your practice | eight areas to cover for personal goals | understand the 10 steps of the buying process
exclusively for pro members. log in here or 2022世界杯足球排名 today.
i’m going to briefly discuss 10 key performance indicators so that you can put a dollar amount on the effectiveness of your marketing strategies and campaigns as well as track the firm’s overall marketing performance.
read more →
best people practices for small firms with kristin murray & jennifer wilson | gear up for growth
kristin murray and jennifer wilson reveal strategies for growth, culture, and staff retention.
gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间
the importance of great bosses
do your employees want to spend time with you?
by marc rosenberg
cpa firm staff: managing your #1 asset
in most organizations, everyone reports to a specific individual. early in his career, marc rosenberg was the controller of a valve manufacturing company. the company grew to the point where he needed to hire an assistant controller. guess who that person reported to 100 percent? guess who was totally responsible for the success of that assistant controller? marc, in both cases. if that person failed because of no fault of marc’s, it still reflected negatively on him. marc was held accountable.
more: how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
exclusively for pro members. log in here or 2022世界杯足球排名 today.
but cpa firms operate differently, and therein lies the rub. staff have multiple bosses because each client they work on has a different team consisting of a partner, a manager and/or a senior. we call this the “who’s my boss” syndrome. staff often feel like they have no boss and therefore, no one is looking out for them. or they feel like they have too many bosses when each of their engagements is with a different team.
these are two of the many reasons mentoring is so important. one of the mentor’s jobs is to make their mentees feel like someone is looking out for them.
read more →
bissett bullet: a word to the wise
today’s bissett bullet: “as you push for partnership, be conscious of how you make others feel with your words and actions …”
by martin bissett
see more bissett bullets here
partners: your middle managers are getting squeezed
staff just don’t feel comfortable asking for things that help their mental and physical well-being.
by seth fineberg
accountants forward
this may seem mysterious, but when it comes to ensuring job satisfaction and retaining staff, firm leaders should pay closer attention to middle management/mid-career staff and their connection to employees and the work itself, according to a survey conducted by tri-merit group co-founder randy crabtree, hb publishing & marketing company founder hank berkowitz, and myself at accountants forward.
more staffing here | more surveys and research here | more seth fineberg here
“everything about putting your people first leads to increasing the satisfaction of those who work in the profession,” says crabtree. “things like firms having your back, supporting their growth or getting to know who the people you work with are matters greatly.” he added, “when you have a good variety of work to do and find you enjoy that work, you won’t mind working the extra hours at times either.”
irs still unsure how to measure audit rate
differing definitions are only part of the problem.
by 卡塔尔世界杯常规比赛时间 research
the inflation reduction act endowed the irs with almost $80 billion to improve customer service and beef up enforcement. congress later reduced the amount to $57.8 billion, with $24 billion earmarked for enforcement.
in no time at all, there was misinformation bouncing around social media and conservative podcasts, claiming that the ira would result in more audits of middle-class taxpayers.
more: art werner: estate planning strategies | quick tax tip | art werner: post-mortem estate planning | quick tax tip | pause to praise the tax pro volunteers | irs vs. fraudsters | imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | irs makes big progress but … | business booming, but not as much as last year | busy season barometer offers clues for better business | tax practitioners say happy days are here … again | the irs is coming! get your clients into compliance
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the enforcement resources had no such designation. to allay fears, in 2022 the secretary of the treasury directed the irs commissioner not to use any of the additional resources to increase the audit rate of small businesses or households earning below $400,000.
read more →
when to increase scope and when to let it go
the most crucial aspect of scope is for everyone to know precisely what falls within the lines of the scoped services and what does not.
by jody padar
radical pricing – by the radical cpa
there’s a time to increase scope and a time to let it slide. let’s explore these two options.
it’s professional responsibility to inform a client when a request is out of scope. in this instance, you have two options: either make it a separate engagement or include it in the existing service package. it’s important to have everyone on the same page about what is within scope and what falls outside of it.
more jody padar | pricing | the radical cpa | from success to significance: the radical cpa guide | radical pricing
it would be best if you always built into your pricing agreements a 20 percent buffer to protect you against pricing mistakes. this doesn’t mean you should do work outside the scope for free, but if a client asks for a service not included, you could decide to let it go if the amount is immaterial.
however, if the value is greater or you need to investigate further, be clear with your team and the client.
leadership for the future: stakeholders, sustainability, and strategic vision | accounting arc
leadership beyond control means empowering others to succeed and, of course, eating last.
accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation
attract clients, don’t sell to them
make your expertise a magnet.
by martin bissett
business development on a budget
it’s about time to realize that value is not about time.
more: how to attract clients | four reasons accountants struggle with selling | perception, even your own, is reality | stop waiting for business to come to you | four key questions about leadership | showing leadership through customer service | the real math behind the sales pipeline | keep business development going during busy season | walk the commitment walk | two steps toward mastering selling | thirteen ways to show commitment | clients can’t grow without you | seven mistakes in winning new fees
exclusively for pro members. log in here or 2022世界杯足球排名 today.
when i look back on the research that has been conducted by various groups as to the biggest obstacles accounting firms cite to growing their practice,
- 50 percent said creating opportunities,
- 25 percent said knowing how to close deals
- and the remainder said having self-confidence in presenting and then being able to positively differentiate from their competition.
let’s not sell, let’s attract.
read more →
new tech turns bombed-out rubble into blocks for new homes
more affordable housing could be on the horizon.
by rick richardson
technology this week
russia attacked ukraine 30 months ago, and during that time, hundreds of thousands of buildings were destroyed. soon, a new machine will start creating lego-like building blocks for new dwellings out of some of that debris.
more technology this week: discovery in california could power 375 million electric vehicles | lexar ssd expands storage for pro-level video | new pacemaker powered by light, no batteries | is nasa about to make air travel cheaper? | your brain can store 10 times more than anyone thought | microsoft discovers a security flaw impacting android apps | ai-engineered enzyme could be solution to plastic pollution | ai named the highest-paying in-demand tech skill for 2024 | lenovo readies new thinkbook laptop with a transparent display
exclusively for pro members. log in here or 2022世界杯足球排名 today.
according to nic matich – a cofounder of mobile crisis construction, an australian charity that created the equipment – “the idea is to recycle and use what’s there.” glass, garbage and old walls are ground into a fine mixture in a mill and combined with water, clay and cement in small amounts. after that, the device compacts everything into a block. after a few days of curing, the blocks are ready to be used to construct walls.