卡塔尔世界杯常规比赛时间

today's features

how accounting firms are handling the staff shortage

some creativity may be in order.

by 卡塔尔世界杯常规比赛时间 research

rare is the cpa firm that has no problem finding, hiring and retaining professionals in accountancy. those that don’t have a problem are either not hiring or are paying plenty with packages that include higher than average salaries, the option to work remotely, stock option plans and other benefits.

more: the future of fees | as private equity closes in, firms seek new answers to staffing problems | when staffing falls short, clients get culled | how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
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several of the top-notch consultants who contributed observations to the 2024 rosenberg national survey of cpa firm statistics not only noted the problem but shared some of the solutions that firms are applying.
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marketing & sales

ai can help market your firm

it augments rather than replaces human expertise.

by august j. aquila
price it right: how to value accounting services

artificial intelligence can do a lot of things very effectively, and one of them is to offer numerous benefits to a look at it as a start and not the end of the ai marketing discussion.

more: twenty questions to ask before starting your marketing plan | five ways smart marketing boosts your firm’s enterprise value | marketing’s role in staffing and recruitment | measuring marketing success: the 10 kpis | seven reasons marketing can make your firm a great place to work | seven ways that marketing helps you retain clients | is pricing a marketing function? | develop your personal marketing plan in ten steps | five ways to make partners fall in love with marketing | analyze your firm to keep it current | what makes a great website? | losing can help you win more | three more strategies for growing your practice | four strategies for building your practice | eight areas to cover for personal goals
exclusively for pro members. log in here or 2022世界杯足球排名 today.

here are some ways ai can assist in your marketing efforts:

customer segmentation and targeting: ai can analyze vast amounts of data to identify patterns and segment customers based on their preferences, behaviors and demographics. this enables the firm to create highly targeted marketing campaigns tailored to specific customer segments, resulting in improved engagement and higher conversion rates.

accounting influencers

donny shimamoto: defining accounting transformation | accounting influencers

“this is a new area for accountants, but it’s an evolving area, and i think it represents a great opportunity for us…”

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accounting influencers
with rob brown

rob brown and donny shimamoto discuss reform, transformation, and change in the accounting profession at individual accountant and cpa plus practice levels.

more accounting influencers with rob brown here

in 2001, donny founded intraprisetechknowlogies llc, a specialized cpa firm dedicated to helping small businesses and middle-market organizations leverage strategic technologies, proactively manage their business and technical risks, and enable balanced organizational growth and development. donny also works as a trusted business advisor with larger organizations, facilitating organizational strategic planning and execution, it governance and planning, enterprise architecture, information architecture and assurance, business process improvement, and business intelligence initiatives.

alex drost: firms get scrappy against pe-backed competitors | gear up for growth

as private equity gains momentum in the accounting industry, firms face a decision: embrace external investment or double down on independence.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in this episode of gear up for growth, alex drost, managing principal of connection builders, discusses the growing interest in private equity in the accounting sector. hosted by jean caragher, president of capstone marketing, the conversation delves into the driving forces behind pe investments, the challenges investors and accounting firms face, and how firms can prepare for the evolving landscape.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here.| more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

the accounting profession is no stranger to change, but according to drost, recent shifts are reshaping the industry more dramatically than ever before. “we’re seeing changes not just in technology but in the makeup of the profession itself,” he says. “the aging partner base and different generational approaches to firm ownership are creating gaps that private equity sees as opportunities.”

pro member exclusive

staff crave advancement and challenge

do your people know what it takes to get ahead?

by marc rosenberg
cpa firm staff: managing your #1 asset

the cpa firm mergers and acquisitions company prohorizons has surveyed thousands of staff on what they want most from their jobs. here are excerpts from their survey results:

more: what leadership looks and feels at cpa firms | eleven things that good mentors do | give the recognition your staff needs | the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
exclusively for pro members. log in here or 2022世界杯足球排名 today.

opportunities for growth and development

one of the most common reasons people leave their jobs is because they don’t see potential for future growth. staff want to be in a position where they are constantly growing and improving instead of just staying stagnant. the best cpa firms encourage that growth by providing opportunities for career and personal development.
read more →

marketing & sales

bissett bullet: it’s all about balance

today’s bissett bullet: “there are two races to be won in the accounting profession if you are to win new work. you must have a strategy in place for both if you want to ensure that your firm is at the front of the queue when it comes to winning the right clients at the right time.”

by martin bissett

those who adopt technology in the most effective way, and deliver the fastest results in the most attractive way, will win the race for compliance work going forward as this work becomes ever more commoditized.

those who are the best relationship builders are going to win the advisory race, which is the most profitable and usually the most enjoyable work because you progress from providing a service, to improving lives.

you will no doubt want to have a balance of compliance work to give you recurring fees and advisory work for highly profitable engagements.

today’s to-do:

do you have a strategy for winning a balanced mix of new work? take some time to review it now.

see more bissett bullets here

outlook & analysis

the future of fees

are you raising yours to close a salary gap?

by 卡塔尔世界杯常规比赛时间 research

when the 2024 rosenberg national survey of cpa firm statistics asked prominent consultants what’s coming down the pike in the accounting profession, an upheaval in fee structure came up a lot.

more: when staffing falls short, clients get culled | how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
exclusively for pro members. log in here or 2022世界杯足球排名 today.

first, the good news: net fees are growing rather nicely.

net fees at firms billing more than $2 million jumped an average of 10.7 percent.
growth at firms billing over $20 million leaped by 12.5 percent.
even small firms, those with $2-5 million in revenues, grew by 9.1 percent.

pricing, fees & billing rates

using change orders with scope

how is a change order like taking your car to a mechanic? read on.

by jody padar
radical pricing – by the radical cpa

change orders are the result of a well-scoped process. they occur when a client adds a service not included in their original engagement or when a manager or partner requests a service be scoped and priced separately. the client decides whether or not to proceed with the change.

more jody padar

the radical cpa

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the process of a change order is similar to taking your car to the mechanic for an oil change. during a diagnostic, they find you need a tire alignment as well. the alignment is not included in the services you bought, but you’re curious to know how much it would cost. depending on the price, you’ll add it to the original quote, or you won’t.

accounting arc

bailey lenart: from ledger sheets to transformational change | accounting arc

accountants must adapt to new value measures to remain relevant in a rapidly changing world.

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accounting arc
with byron patrick and donny shimamoto.
center for accounting transformation

accountants are often seen as guardians of financial records, working behind spreadsheets to balance books and ensure compliance. but bailey lenart, an entrepreneur based in new zealand, is breaking that mold. as the founder of world changing business and collective flow, lenart is redefining what it means to be an accountant by focusing on non-financial metrics—such as carbon emissions and biodiversity loss.

more accounting arc: leadership for the future: stakeholders, sustainability, and strategic vision | in-person conferences still essential | non-accountants in accounting: a game-changer for the profession | rubik yeriazarian: smaller firms offer big opportunities for rapid skill development in forensic accounting | accounting arc | ai will steal your job. and that’s a good thing | accounting arc | the right kind of lazy: innovative approaches to streamlining workflows | accounting arc

in a conversation with donny shimamoto, cpa.citp, cgma, on the accounting arc podcast, lenart recounts her transformation from a conventional accountant to a trailblazer in esg (environmental, social, and governance) accounting. “i realized early in my career that i wanted to do more than just prepare financial statements,” she shared. “i wanted to make a real impact, and that led me to look beyond numbers.”
read more →

pro member exclusive

competence is just the beginning

where are you headed? answer these questions about your ambitions and finances.

by martin bissett
passport to partnership

staffers aspiring to be partners must learn the key characteristics of successful partners. they also must learn how to develop their own personal plans to achieve partnership. firms and staffers alike need a clear set of procedures, processes and milestones for turning top talent into the next generation of firm leadership.

more: what rich accountants do | attract clients, don’t sell to them | think of it as service, not selling | eight questions that target personal accountability | are you projecting confidence? | does client perception match your firm’s reality? | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership | don’t let recurring fees kill your practice | rate your personal purpose | five ways to make selling easier
exclusively for pro members. log in here or 2022世界杯足球排名 today.

there are seven critically important criteria by which partners assess partners-to-be. i call them:

the seven c’s

1. the first is competence. as a prerequisite, but only a prerequisite, accountants must master their technical abilities and qualifications, whether it be audit, tax or management accounting. whatever your area of specialty, as a staffer the partners expect you to be able to know at least as much as anyone else who may report to you.
read more →

pro member exclusive

gates foundation, uk fund biotech grant for ag breakthrough

innovative technologies that facilitate crop growth while reducing dependency on chemical fertilizers have become increasingly crucial.

by rick richardson

august saw the gates foundation and the foreign, commonwealth and development office of the united kingdom grant a $2.83 million grant to the british biotech business legume technology. agfundernews reports that the company intends to use the additional cash to provide farmers in africa with a cost-effective and safe way to enhance crop health and soil fertility.

more tech this week: microsoft refreshes copilot with wave 2 | thomson reuters brings al to audit solutions | new in-flight earbud adapter ideal for travelers | new tech turns bombed-out rubble into blocks for new homes | discovery in california could power 375 million electric vehicles | lexar ssd expands storage for pro-level video | five new google maps and waze features | new warehouse robot could revolutionize efficiency | new pacemaker powered by light, no batteries | microsoft patents an encryption system to block visual hacking | recently discovered antibiotic spares ‘good’ bacteria
exclusively for pro members. log in here or 2022世界杯足球排名 today.

africa’s total soil fertility has declined over time, mostly because of excessive chemical fertilizer use, which has accelerated acidification.

legume technology has spent the last 20 years building bacterial and fungal microbial biofertilizers to fight that issue. these biofertilizers essentially create natural alternatives to chemical fertilizers by capturing nitrogen from the air and keeping it in the soil for the crops to absorb.

terrell turner: build a solid business showing up as yourself | the disruptors

your clients may need a great deal of empathy and not just tactical advice. plus 13 key takeaways.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is always available exclusively to pro members | go pro here

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the disruptors
with liz farr

terrell turner started his “journey of doing things differently” on april 1, 2020, during the pandemic. while “2020 was the reset button for everyone,” that reset offered turner a tremendous opportunity to create a new kind of firm. “we don’t have any history in doing this,” turner recalls thinking. “so how would we do this in this new environment that we’re in?”

more disruptors | more 卡塔尔世界杯常规比赛时间 podcasts and videos: kelly mann: be the bull in the china shop | alicia katz pollock: create a human-centric business | nancy mcclelland: be the one your clients ask first |alan whitman: stop accepting the status quo | sean duncan: discover your own genius |

exclusively for pro members. log in here or 2022世界杯足球排名 today.

his path to founding a firm was unusual – from public accounting to industry and back to public accounting. he credits his time in industry with providing a “really solid foundation” in connecting processes with the impact on the financial statements. “i think being able to connect those dots is something i would have never been able to do had i not worked in industry for some time,” turner says.