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the best wealth coaching candidates

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woman executive coaching a male employee across deskthey share six qualities.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

personal wealth creation coaching is a methodology we use with the wealthy, including the super-rich as well as select professionals. we start personal wealth creation coaching with clients by having them identify where they are today and where they want to be.

more: opportunities within covid-19 | clients who prefer obscurity | four steps of stress testing | the smart way to handle financial products | three types of family offices for the wealthy | virtual workshops guide clients through covid | thought leadership is more precious than ever
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we find there is always a gap. by leveraging and increasing their networks while enhancing the depth of their business relationships, we show them how to close the gap.
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boom! covid drives startups

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small-business start-up rate running 50% higher than pre-pandemic. (via zapier)

71% plan to continue with their new ventures.

by 卡塔尔世界杯常规比赛时间

as the world bemoaned the cruelty and inconvenience of the covid-19 pandemic, a lot of entrepreneurs were making the best of times in the worst of times.

the result: a lot of new small businesses. and each one is an opportunity for an accountant.

more outlook & analysis: accountants critical of competitor price-cutting | are you under-pricing your client accounting services?  | stop complaining and start innovating | five tough-love strategies for 2022 | survey: tech is the path to a better tax season | private equity at the gates | top 20 trends for the year ahead | sales & use tax costs are higher than anyone thought |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the pandemic years have seen a huge spike in not just covid-19 cases but new business creation, a breathtaking increase of 50 percent, according to a survey from zapier, the software automation company. it started just as existing businesses went into lockdown, and the trend isn’t stopping any more than the virus is.
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make sure your differentiation is truly different

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your firm’s processes can set you apart.

by hitendra patil
the definitive success guide to client accounting services

if you were to define in three sentences how your firm is different, what would those three sentences be? write them down.

more: is it time to outsource? | your firm’s cas team: who and how many | two tech approaches to cas | when to start building your cas tech stack | stop derailing cas | show your priciest cas package first | your firm needs a cas champion
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

read those the next day and judge for yourself if your competitors can say the exact same three sentences to differentiate their firms. if yes, you will see why this is a significant challenge for your firm’s growth aspirations.
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ready for tech transformation?

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bar chartmany say yes, but the facts say no.

by donny c. shimamoto

most accountants may feel as though they’re keeping up with the rapid changes in technology, but many may be fooling themselves.

more: automate busy season with apps you already use | can tax automation make the 2022 busy season less grueling? | non-cpa “cpa” firms? really? | covid-19 turns cpas into first responders | accountants: unleash your secret superpower | focus on cyber risk, not just security
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a survey of more than 600 cpas just confirms the dichotomy i’ve seen many times. people say they are ready. but upon closer investigation, they haven’t taken the actions to ensure adoption of the new technologies and the business practices needed for transformation.

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cross-selling by spreadsheet

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start with two easy steps.

by sandi smith

here’s a great spreadsheet exercise you can do to identify what i call “low-hanging fruit,” which means added revenue that will not take too much time or money to go after.

more: why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas | beyond quickbooks: wowing your clients | five ways to get better clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

open excel, and start a worksheet from the sales numbers in your accounting system.
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opportunities within covid-19

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your path to higher net worth.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

we have presented the following equation:

conviction + process + expertise + the covid-19 crisis =

$5 million high-net-worth practice built quickly

more: clients who prefer obscurity | four steps of stress testing | the smart way to handle financial products | three types of family offices for the wealthy | virtual workshops guide clients through covid
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

so, let us review. working backward …
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what do you expect from your senior associates?

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expectations graph.do they know?

by kristen rampe

we polled a group of senior associates recently and asked what they believed the top five expectations of their role were. that is, what do the partners of the firm expect these seniors to do all day? they were not given time to research answers from any company documents describing expectations of seniors, just a moment to jot down what they felt was most important.

more: rewarding partners for seniority: pros and cons | what if founders don’t want to buy each other out? | when cpa partner votes go wrong | why billing less may mean earning more | what smaller firms must do to become firms of the future | when managing partners can’t | don’t let exiting partners double dip | the 13 signs you have a partner problem
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

before reading further – what are your top five expectations of your senior associates?

write them down on a piece of paper or blank word doc and you can compare them to their responses below. looking at your list, how consistent would these expectations be across different partners or managers at your firm?
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the case for video marketing

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smiling businesswoman talking on camerawhy your firm should explore these strategies.

by kelly schuknecht

many of us walked away from 2020 with a laundry list of new experiences, among those: how to appear on video for dozens of hours each week without doing anything (too) embarrassing.

more: communication isn’t about you | why your social media is a flop | the biggest seo secret of all |  turning client service into new revenue | what sets your firm apart … if anything? | do you ask the right questions to deepen client relationships? | eat that frog: asking for a prospect meeting | business development and sales aren’t scary | growing revenue through client service | five ways to get better clients | the six essential kpis for managing partners | google ads for new tax season clients | your marketing sucks: six reasons why

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

video was already becoming a standard tool for businesses to communicate before 2020, but it’s undoubtedly proven its staying power.

despite the amount of time you might spend on video, your business should be using the form for more than just zoom calls and conferences.

how you market your business with videos is not always intuitive and getting it right may require a copious amount of practice. as a fully remote accounting firm since 2013, we came into video marketing almost naturally, but not without a plan.

here are some ideas on how an accounting firm can jumpstart its video marketing strategy to help develop authentic relationships with potential clients and generate solid leads.
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stop complaining and start innovating

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the pandemic requires new thinking with new business models.

by tamera loerzel

considering the many long-term ramifications from the pandemic on the accounting profession, i would start with a “clean sheet of paper” to position your firm for future success,

more: private equity at the gates | 12 shifts to ensure firm success | how to reinvent the firm for the covid age | why it’s time for an acquisition | three ways the accounting profession has changed | ramping up for the year ahead
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

firms today require new thinking, new business models, and new ways of operating, staffing, managing work, and measuring success.

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four issues with ‘quick’ tax questions

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businessman is dialing phone for advicesometimes things aren’t so simple.

by ed mendlowitz
tax season opportunity guide

i keep a few of the one-volume tax guides in my office so i could look up a quick answer when i need to. recently a golf buddy emailed me a question that i thought i could answer quickly. he wanted to know that if he was in the “zero” percent capital gains tax bracket, did that apply to an unlimited amount of capital gains? sounds like a simple question.

more: when to pick up the phone this tax season | these five procedures will simplify your tax season | 11 steps to better client tax instructions | get your team ready for tax season | 12 ways to squeeze fun into tax season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

well i looked it up online and then in three one-volume tax guides. only one source had thorough coverage of the issue. i ended up spending an hour on this “simple” question including my emailed response. nothing is simple anymore.
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is it time to outsource?

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four businessmen standing on world maptwelve signs to watch for.

by hitendra patil
client accounting services: the definitive success guide

when you are the key person to make things happen at your firm, you want to invest as much time in “business development” (not just marketing and sales) as humanly possible. your firm’s growth will make you feel that producing and delivering your services is an essential core business function for you, but some of it is not.

more: your firm’s cas team: who and how many | two tech approaches to cas | show your priciest cas package first | how cas drives virtual cfo billings | the roi on identifying clients for cas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

freeing up yourself to spend more time focusing on the things that add value to your practice and help set it apart from the competition is the most essential differentiating growth strategy you will ever deploy. the same principle applies to your experienced, talented staff.
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five tough-love strategies for 2022

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can you follow the same advice you’d give your clients?

by art kuesel

over the past few weeks, i have been working on some thoughts that i wanted to share with you. they have finally been penned with a clear mind mostly free of distractions. like many of you, i am inspired by the amazing clients i have the privilege to serve.

more outlook 2022: survey: tech is the path to a better tax season | private equity at the gates | 20 predictions for the year ahead | 12 shifts to ensure firm success | why it’s time for an acquisition | how to reinvent the firm for the covid age | accounting will never be the same | 10-point plan for the year ahead | competing for talent in a private-equity world | your best advice: get smart, get tech, get moving | survey: worries for small business clients |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while i see considerable fatigue out there, i also see brilliance, resilience, and optimism. while some of you need a pep talk, some of you need an “atta boy” or “atta girl.”

please take a moment to read and reflect on the five factors that will dominate our future in 2022.

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