today's features

new client opportunities with mobile apps

sandi smith leyva
sandi smith leyva

the top apps accountants need to know

by sandi smith leyva

mobile accounting has definitely arrived. a great first question to ask clients who are asking for mobile accounting is to just double-check to see if they have already downloaded their bank apps. if not, that may be something you can help them get set up.

but don’t just think about the core accounting system. get them hooked up with their bank, credit card accounts, paypal, payroll, and any other peripheral support that has an app, like timesheets, field services, and project management. when you do, they will be ecstatic at your resourcefulness and you will be their latest mobile genius.

there are some great new apps that extend core accounting systems’ functionality into our mobile devices. let’s take a look at a few of them for accountants, from quickbooks to adp and a host of new applications: read more →

charting the evolution of the firm administrator

from personal assistant to true coo: how firms are delineating the job.

sophisticated cpa firms are adding the position of firm administrator at an increasing rate. but there is still little consistency in what that entails. some firm administrators have the authority and responsibility of a chief financial officer or chief operating officer. others may be little more than personal assistants to the managing partner.

after years of study at hundreds of cpa firms, practice management consultant marc rosenberg has formulated a 16-item checklist by which to gauge an fa’s role within a firm. in “cpa firm management and governance,” where his findings are spelled out, he plots the 16 criteria along a three-point scale of authority, showing how an fa’s duties evolve from the lowest level of authority to the highest level.

some things are predictable. it’s clear that one key measure of an fa’s role is the relationship to the managing partner (mp). at the lowest level, he or she is an aide de camp. at the highest, she operates as a coo alongside the mp as ceo.

but other things are less predictable, and this is where rosenberg’s study breaks new ground. rosenberg, for instance, has been able to chart the evolution of the fa role using more subtle criteria, such as their activities in mergers, partner meetings, budgeting and strategic planning.

here is his analysis, plotted on a grid: read more →

tax season survey data on top issues

seven hot topics that “pushed a button.”

bob jennings
bob jenning

tax guru bob jennings (cpa, ea, cfp, and rtrp) has been polling past attendees of his cpe seminars about tax season 2013.

clearly, tax professionals are still seething. “we sent our survey out and it must have pushed a button because the responses overwhelmed our servers,” says jennings, taxspeaker.com.

the results may not surprise you. but they are sobering nevertheless.

he offers new data on

  1. workloads,
  2. profits,
  3. software,
  4. volume of returns handled,
  5. exit strategies, and
  6. the use of engagement letters and
  7. portals.

here are the highlights so far: read more →

checklist: how the best managing partners and firm admins work in concert

in a 43-item checklist based on surveys of the best-run firms in the nation, marc rosenberg, author of “cpa firm management and governance: the managing partner’s guide to running a cpa firm like a business,” details the allocation of duties and responsibilities that distinguish the separate roles of the managing partner as ceo and firm administrator as coo.

it’s easy to see why the managing partner should be the executive most responsible for holding partners accountable. but other questions are not so clear: who manages the banking relationships? who works with partners to set goals? who’s responsible for profitability?

the answers may surprise you. if they don’t, then you’re already doing everything right.

here’s the checklist:

read more →

six questions to launch your summer strategy sessions

the end of tax season makes a wonderful time to gain the genius of hindsight before the memories fade.

to create your very own business season-in-review, ask yourself these five questions and prepare your answers thoughtfully.

  1. what were your major accomplishments for the season?
  2. what were you most proud of?
  3. what was your biggest lesson?
  4. what person in your life was most helpful or motivating for you?
  5. is there a negative person in your life you need to spend less time with?
  6. how will you celebrate or reward yourself?

– sandi smith, cpa

12 must-do items for your partner retreat agenda

august aquila
august aquila, ceo of aquila global advisors

and 12 retreat topic no-no’s.

by august aquila
author of “leadership at its strongest

the purpose of the retreat should be clearly thought out early in the year. articulate one or two goals for the retreat. you need to be very specific as to what you want to accomplish. for example, the purpose of the retreat is to develop a succession plan for the firm. you many not know exactly what it will look like, but you know what the end product of the retreat will be.

if you cannot do this, don’t hold the meeting. ask yourself this one question: “what would happen if we did not hold this retreat?” if the answer is “nothing,” you’ll know what to do.

retreat topic no-no’s

let’s look at common retreat topics that should not be discussed at a retreat. you may or not agree with the list, but i urge you to strike the following items from your retreat agendas. read more →

with busy season ended, it’s time for new resolutions

the end of every busy season means a new beginning for practitioners, which is why we thought this q-and-a was particularly timely.

by ed mendlowitz

question: do you have any suggestions for the new year?

answer: checklist of things to do in the new year:

  1. stop marking saly next to your new year’s resolutions.  make one or two big time life goals resolutions that you will do. read more →

advertising as a marketing tool that sometimes works

and why it sometimes doesn’t.

with:

  • five generic reasons to advertise
  • the 15 basics of accounting advertising
  • the 18 benefits advertising can provide an accounting firm

by bruce w. marcus
professional services marketing 3.0

advertising in cpa firms services has a strange history. more words and more dollars have been wasted on it, and less seems to have been learned from its mistakes than from any other marketing tool we currently use. read more →

busy season survey shows four key findings

updated with responses from may 2013.

the latest update to the topline results for the 卡塔尔世界杯常规比赛时间 busy season barometer shows additional confirmation of four key findings, beginning with the across-the-board problems of a late-starting season and buggy software.

how did your season compare? we’d love to hear. send your comments, rants raves, ideas, or questions to me here. – rick telberg

key finding #1: most practitioners, across all size firms, report a tougher 2013 than 2012. (see chart below for comparisons by size of firm.) read more →