卡塔尔世界杯常规比赛时间

today's features

give clients three reasons to love you at the next meeting

dazzle them with the pre-meeting meeting.

by joey brannon, cpa
axiom cpa

there is an old saying that “no man is an island unto himself.” this is certainly true in the world that i live in. i am nothing without my clients. so when we have time with them it is important that we use it to maximum advantage. and having an agenda in place well before the meeting starts exponentially increases the productivity and value of the experience. read more →

outlook & analysis

will today’s succession crisis create tomorrow’s buyers’ market?

screen shot 2012-09-19 at 11.11.01 am — source: succession institute, aicpa

crisis? what crisis?

by rick telberg

the profession may consider cpa firm succession a crisis, but you’d hardly know it from how little cpas are doing about it.

some 79% of cpa firms surveyed say succession will be an issue for them within the next 10 years.

but only about 1 in 4 are doing anything about it.

sure, 46% of multi-partner firms now say they have a succession plan. and that’s better than the last such study. but, says dominic cingoranelli at the succession institute, which delivers succession-planning strategies to cpa firms and authored the study, “the idea is still is not getting all that much traction.”

management

the 10 biggest mistakes cpa firms make in reading map statistics

do the math.

by marc rosenberg, cpa
author of the rosenberg map survey

reading map surveys and analyzing the statistics they contain can be challenging, but when used properly these surveys can be valuable tools to improve firm performance. here’s a list – in no particular order – of the 10 biggest mistakes partners make in reading and computing map statistics.

avoid these common pitfalls and you’re well on your way to improving your firm’s performance.

outlook & analysis

what accounting firms need to understand to grapple with radical change

hint: and it won’t get any easier.

by bruce w. marcus
professional services marketing 3.0

in planning for both a firm and its marketing program, there are three factors that should be understood:

the nature of the cpa firm, static for so many generations, is undergoing radical change. this process is influenced by a vast array of factors, many of which are new, some of which are unforeseeable.
where once cpas were isolated from marketers and marketing, they are now becoming active participants in the process, and many of them are themselves becoming astute marketers.
the driving force of this evolutionary process is the need to compete, imaginatively and innovatively. it’s enhanced and accelerated by technology, which itself is in a constant state of innovation and flux.

more professional services marketing 3.0: six reasonable goals for cpa firm marketing | the tools of marketing are not a program – they are simply tools | is your marketing program really a program? | six metrics for marketing roi | how to formulate the right marketing goals for your firm | get real: 15 questions for achievable growth | if you don’t know where you’re going, how do you know how to get there? | eight tips for staying one step ahead of the competition (and maybe the client, too) | nine things we know for sure about how to grow an accounting firm | the cpa’s castle is crumbling

these factors, then, add up to the reality that if cpas are to compete successfully in today’s marketplace – if they are to function successfully in the changing arena of professional services – there must be a shift in emphasis from the tenets of the old marketing to the realities of the new. read more →

management

partner accountability: seven signs your firm may be in trouble

do you have the courage to change the firm’s culture?

by august aquila

accountability, according to the merriam-webster on line dictionary, is “the obligation or responsibility to accept responsibility or to account for one’s actions.” let’s explore what this definition means.

first, there is an obligation. an obligation is a promise to do something. if a company has a financial obligation and fails to meet it, it may go into bankruptcy. if individuals fail to meet their obligations they also fall into a state of bankruptcy – i.e., failure.

outlook & analysis

the ten most common mistakes on accounting firm websites

you only have eight seconds to make a first impression. don’t waste it.

by sandi smith, cpa

you can indeed get more business, more clients, and more profits from your web site. but not if you make these common mistakes!

sandi smith

whether creating a new site or updating your existing site, here are some common pitfalls to avoid. read more →

management

should i really spend the time making checklists?

only if you think errors and omissions are good things!

humor

another bad accountant joke

http://baystreetgroup.com/store/instant-classic-the-accountants-bad-joke-book/ — order here

q: how many accountants does it take to change a light bulb? read more →

outlook & analysis

[a&a update] llc and llp accounting and reporting issues

also: new fasb plan on private company decision-making framework; and au-c section 320: planning and performance materiality issues

listen to the 10-minute a&a update podcast by dr. tom ratcliffe, ph.d, cpa… … … read more →

outlook & analysis

thank you, accounting today

we’re honored.

rick telberg, president and ceo, 卡塔尔世界杯常规比赛时间 research, has been named one of “the top 100 most influential people” in the profession by accounting today.

accounting today writes:

“at one time, telberg was ineligible for the top 100 people list — because he created it. but he’s not here because of anything he did at accounting today over a decade ago. he’s here because since then he’s made 卡塔尔世界杯常规比赛时间 a leading source of information for — and about — the practitioners who make up the vast majority of the accounting profession.”

it’s a distinct privilege to be in such good company.

thank you,
— rick telberg

management

five skills that separate winners from losers in the accounting business

super-successful firms are experts at achieving one or more these…

by marc rosenberg, cpa
the rosenberg map survey

if cpa firms did everything “right,” they could easily double or triple their income. doing things right includes effectively bringing in clients, charging high billing rates, maintaining strong realization, high leverage of staff to partners and keeping expenses down. it’s the rare firm that does well in all of these categories.

more practice management strategy: compensation issues for the new managing partner | 20 decisions for your firm’s new partner compensation committee | three ways to break partner gridlock in an accounting firm | what partners are entitled to, and what they’re not entitled to | how to make partner? | why accounting firm partners are “popping prozac like m&m’s” | more…

the path to profitability is different for every firm. but the truly profitable firms are successful at achieving one or more of the following: read more →

outlook & analysis

six reasonable goals for cpa firm marketing

but will your tactics do the job?

by bruce w. marcus

tactics are the most difficult part of a professional firm marketing program, because so much of what must be done depends upon the scarce, non-billable time of partners and professional staff.

more bruce w. marcus: the tools of marketing are not a program – they are simply tools | is your marketing program really a program? | six metrics for marketing roi | how to formulate the right marketing goals for your firm | get real: 15 questions for achievable growth | if you don’t know where you’re going, how do you know how to get there? | eight tips for staying one step ahead of the competition (and maybe the client, too) nine things we know for sure about how to grow an accounting firm | the cpa’s castle is crumbling | my address in space: the dynamics of change at accounting firms | six quick reasons why cpa firms will never be the same | 14 steps to find the right “value price”

if the firm management hasn’t made clear that participation by every professional in the firm is an integral part of recognition and growth within the firm, you can scrap the marketing program. it can be helpful if the non-billable hour was renamed the investment hour, because if those hours are spent on marketing, investment hours are exactly what they are. read more →

management

why 9% of firms flourish even in bad times

a four-pronged approach to weathering any economic storm.

by sandi smith, cpa

according to an article published in harvard business review, three scientists, ranjay gulati, nitin nohria, and franz wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times.

more small-firm success tips at 卡塔尔世界杯常规比赛时间: ‘there is no such thing as a time problem’ • 15 off-the-hook ideas for accountants to dream big • 3 money leaks that may need plugging in your business • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table