卡塔尔世界杯常规比赛时间

today's features

the essence of cpa firm profitability

what mickey mouse can teach accountants about accounting.

by marc rosenberg, cpa
author of the rosenberg map survey

it has been said that organizations should never have profitability as a goal. why? because profitability should be the result of an organization’s efforts, not its goal. profitability is a measure of success in accomplishing core business goals. the disney corporation probably says it best in their mission statement, which is short and sweet, but very powerful: “our mission is to make millions happy.”

disney super-pleases parents by creating hundreds of quality movies and lovable characters children grow up with and adore, and by creating theme parks that tap into our fantasies and imagination.

mergers & acquisitions

what’s a tax practice worth today?

five key ingredients in the calculation.

by ed mendlowitz
the practice doctor q&a

question: how much can i sell my practice for? and how do you value a tax practice for sale?

more mendlowitz: why selling your practice is not a retirement strategy | congratulations! you bought a tax practice. now what? | how accountants can keep the business when a client wants to sell theirs | 10 reasons clients don’t pay, and what to do about it | 13 reasons timesheets will never die

response: good questions and ones i get all the time. here is a listing of some of the things that need to be considered in the pricing. when you sell your practice, the elements that need to be dealt with are: read more →

outlook & analysis

is your marketing program really a program?

the tools of marketing are not a program – they are simply tools.

by bruce w. marcus
professional services marketing 3.0

a marketing program is not simply a catalog of tools. it’s a plan — a strategy and a tactical plan. it’s the sum total of all relevant activities, supporting one another, and not just random activities designed without objective, nor relevance to the needs of the prospective client.

it begins with a realistic understanding of the needs and opportunities of the markets you serve. it defines your abilities to meet those needs. it develops a strategy to persuade your market that you can serve its needs. and it formulates the tactics needed to make that strategy functional.

more on professional services marketing 3.0 by bruce w. marcus:

nine things we know for sure about how to grow an accounting firm
the cpa’s castle is crumbling
my address in space: the dynamics of change at accounting firms
six quick reasons why cpa firms will never be the same
14 steps to find the right “value price”
it’s not just accounting anymore. today, everyone’s in marketing

by defining the target audience first, you can devise the strategy to address that audience, by… read more →

outlook & analysis

15 off-the-hook ideas for accountants to dream big

start your business ‘bucket list’ today.

by sandi smith, cpa
卡塔尔世界杯常规比赛时间 / accountant’s accelerator

do you have a business bucket list?

did you see the movie “the bucket list?” morgan freeman and jack nicholson played men who didn’t have too long to live. they each wrote up a bucket list, a list of things they wanted to do or accomplish before they kicked the bucket (as we say in the south).

why not apply the concept to your business? you can do this whether you have your own business or a job, although you have a bit more control when you’re the boss. what do you want to do before you retire or sell your business?

here are some ideas: read more →

humor

another bad accountant joke

http://baystreetgroup.com/store/instant-classic-the-accountants-bad-joke-book/ — order here

an accountant applies for the position of chief financial officer.

there are a number of candidates and he is called in for an interview.

they ask him a number of questions and one of the panel suddenly says “what is eight times five?”

he thinks quickly and says “forty.” read more →

outlook & analysis

the essence of cpa firm profitability

what mickey mouse can teach accountants about accounting.

by marc rosenberg, cpa
author of the rosenberg map survey

disney super-pleases parents by creating hundreds of quality movies and lovable characters children grow up with and adore, and by creating theme parks that tap into our fantasies and imagination. they create the disney magic by operating their entertainment facilities with fastidious devotion to efficiency and cleanliness, and fanatical attention to the tiniest details, and by countless other efforts. disney’s customers not only pay for their access to disney, but they do so with a smile on their face, and they keep coming back for more. at disney, the philosophy is clear: create and maintain a world-class organization that satisfies the customers’ needs, and the profits will come as a result.

the same theme is true with cpa firm profitability. to be truly profitable, firms need to achieve successfully business goals other than profitability. then, and only then, will firms be profitable.

outlook & analysis

if business development is a circus at your firm…

…then shouldn’t you be the ringmaster?

by nick keseric

what job would you like in a circus? selling tickets to enter the circus knowing that the people purchasing tickets from you will be treated to a great show? a clown? acting like a kid and making people laugh? a lion tamer? thrilling the crowd with your nerves of steel? a high wire artist? silencing an entire venue while you walk across a razor thin wire?

more on practice development by nick keseric at 卡塔尔世界杯常规比赛时间: my attitude??? what’s wrong with my @#$%! attitude? | curious minds want to know: are you helping or selling? | the six-step roadmap for cpa change agents | 20 biz dev ideas for your career and your firm |

i’m thinking the ring master would be a pretty good gig. many people might look good in a black top hat and a red coat with tails. i on the other hand would look like a bad imitation of a member of a 1970 british rock band. however, the ring master does have the perception of someone with a good chunk of control.

outlook & analysis

sevenkeys cpa research: accounting firms step up marketing efforts in new battle for clients

responses are pouring in for the latest sevenkeys cpa study of marketing trends. (if you haven’t already received an invitation, you can join the survey here. participants get a special report of the the top-line results.) the preliminary results are eye-opening.

the findings will be revealed in the first session, sept. 20, of the four-part turbocharge series of webinars by the seven keys to successful cpa firm management.

accounting firms are rapidly escalating their business-building efforts: read more →

outlook & analysis

why selling your practice is not a retirement strategy

what are the guarantees?

here at 卡塔尔世界杯常规比赛时间, ed mendlowitz answers some of the toughest questions practitioners can throw at him. he’s the right one to ask. after more than 40 years in the business – building his own practice, running the firm, and eventually selling it to a major regional firm, withumsmith+brown, where he remains a senior partner and consultant to professional services clients – he has the answers. we’re happy to have him at 卡塔尔世界杯常规比赛时间. send your questions for ed here, or chime in with comments below.

meanwhile, browse more from ed here: when a partner is unwilling to help | congratulations! you bought a tax practice. now what? | how accountants can keep the business when a client wants to sell theirs | 10 reasons clients don’t pay, and what to do about it | 13 reasons timesheets will never die |

— rick telberg
president / ceo

question: i’ve heard you say that you shouldn’t count on anything from your practice when you decide to retire. are you serious?

read more →

outlook & analysis

six metrics for marketing roi

what you should expect from an effective marketing campaign.

by bruce w. marcus
professional services marketing 3.0

tactics are the most difficult part of a professional firm marketing program, because so much of what must be done depends upon the scarce, non-billable time of partners and professional staff.

if the firm’s management hasn’t made clear that participation by every professional in the firm is an integral part of recognition and growth within the firm, you can scrap the marketing program. it can be helpful if the non-billable hour was renamed the investment hour, because if those hours are spent on marketing, investment hours are exactly what they are.

more on professional services marketing 3.0: how to formulate the right marketing goals for your firm | 15 questions for achievable growth | if you don’t know where you’re going, how do you know how to get there? | eight tips for staying one step ahead of the competition (and maybe the client, too)

the marketing professional can do a great deal. he or she may be able to write an article or a brochure, but needs the input of the practitioner. the marketing professional may be able to design and run a seminar, or arrange for a speech, but the practitioner must supply the content. the marketing professional may be able to place the story in the media, but the practitioner must supply the story.

management

3 money leaks that may need plugging in your business

why we do it and what to do about it.

by sandi smith, cpa
accountant’s accelerator

everyone is looking on the income statement to find places to cut their business expenses. but the best place to look is not on a report.

it’s in the habits, processes, and procedures that you and your team do through your work day. it’s also in the mindsets, the inner game you bring to your work.

here are my top three money leak sources for you to look at and see what you can find:

read more →

outlook & analysis

another bad accountant joke

an accountant is having difficulty sleeping and goes to see his doctor. “doctor, i just can’t get to sleep at night.”

“have you tried counting sheep?”

“that’s the problem – i make a mistake and then spend three hours trying to find it.”

management

how to identify your firm’s core values

and some examples to consider.

by marc rosenberg, cpa
author of how to operate a compensation committee

core values are the attitudes and beliefs that define a firm’s culture and a critical ingredient in a successful compensation plan.

more marc rosenberg practice management trends and guidance: three ways to break partner gridlock in an accounting firm | what partners are entitled to, and what they’re not entitled to | how to make partner? | why accounting firm partners are “popping prozac like m&m’s” | the 15-item checklist for your next partner retreat | five key responsibilities for a new partner | planning a partner retreat for real results | 6 steps to get your business to the next level | the 10 biggest mistakes in reading map statistics | re-engineering partner accountability | marc rosenberg: why cpas aren’t making more money [video] | marc rosenberg: slow learners need not apply | 10 to-do’s for a partner buyout

partners talk about the firm’s core values all the time, pointing out instances when someone’s behavior has clearly been impacted by them. these values are incorporated in processes throughout the firm, such as in the development and evaluation process, in the way income is allocated to partners, and in what raises are given to staff.

when identifying your firm’s core values, consider: read more →