today's features

what, exactly, is “change?”

hint: it’s not an “event.”

bruce w. marcus

by bruce w. marcus
professional services marketing 3.0

in the context of professional services practice and marketing, change is alteration of a process, practice, or condition that varies from the past.

first, for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in itself. in fact, change is not an event that’s arbitrarily made to happen, but a process — the result of which is that something changes. most often, and with rare exceptions, that process leads to an evolution, and sometimes, even revolution (such as professional firm advertising, long forbidden – now common).

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a&a report: risks and uncertainties

also: new auditor independence and yellow book developments.  listen free to the current podcast here. by dr. tom ratcliffe, ph.d, cpa plain-english accounting bi-weekly report executive summary: fasb asc 275 includes the authoritative accounting guidance associated with risks and uncertainties that … continued

end the 40-hour work week

blumer
blumer

count your passions, not your hours.

by jason blumer
blumercpas.com

did you see the video where mike rowe of the “dirty jobs” tv show was talking about the importance of work?

if not, here it is again:

mike discusses how wall street and madison avenue have helped us define work into something it is not really. this is one of my favorite ted talks.

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