tax season 2012: lessons learned
score your firm on eight critical success factors
what, exactly, is “change?”
hint: it’s not an “event.”

by bruce w. marcus
professional services marketing 3.0
in the context of professional services practice and marketing, change is alteration of a process, practice, or condition that varies from the past.
first, for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in itself. in fact, change is not an event that’s arbitrarily made to happen, but a process — the result of which is that something changes. most often, and with rare exceptions, that process leads to an evolution, and sometimes, even revolution (such as professional firm advertising, long forbidden – now common).
busy season 2012 ends on a high note
for first time in six years, clear majority enjoy a “better” season.
how often should small business clients see you?
what’s the most ridiculous thing you’ve heard in tax season?
fun, funny and sometimes just pitiful.
here are some of the funniest (sometimes saddest) answers. enjoy! then feel free to add yours either in the comments below or at the 卡塔尔世界杯常规比赛时间 linkedin group.
tax pro e-filing rate slows again
what’s the roi on putting people first?
busy season is winding down, but can kyle?
jump off the career ladder… and onto the career “lattice”
a&a report: risks and uncertainties
end the 40-hour work week

count your passions, not your hours.
by jason blumer
blumercpas.com
did you see the video where mike rowe of the “dirty jobs” tv show was talking about the importance of work?
if not, here it is again:
mike discusses how wall street and madison avenue have helped us define work into something it is not really. this is one of my favorite ted talks.