greg kyte’s monthly a&a update
cpa comedian greg kyte's monthly fun and funny look at new developments in accounting.
today's features
how smart firms use market research
the strategic method of growing your firm.
by gale cosley
crosley+company
when it comes to business building in cpa firms, most partners are too comfortable with random acts of networking.
traditional banker breakfasts, lawyer lunches and chamber cocktails might have been good enough when the economy was soaring, but not anymore.
the cloud won’t make you into a superhero
and it won’t rescue the accounting business.
by edi osborne
mentor plus
“is it a bird? a plane? no, it’s an accountant!”
we can all relate to the desire to be a superhero, to swoop down from the clouds in superman/woman-like fashion to rescue the damsel in distress. however, if the accounting profession is banking on mobile or cloud technology to make them a superhero in their client’s eyes, clients should not hold out much hope of being rescued.
innovation, collaboration, and opportunity
a new movement is stirring within the cpa profession, led by a new tech- and social-savvy generation. last week in a chicago suburb, we met for a first-of-its-kind un-conference, organized by jody padar of new vision cpa group and titled i c opportunities, which stands for innovation + collaboration = opportunities. the meetup was fun, engaging, challenging and inspiring. to learn more, check out some of the notes, videos and compilations posted on social media here, here, here, here and here. tweet me at @cpa_trendlines with hashtag #iccpa if you’d like to know more.
–– rick telberg
卡塔尔世界杯常规比赛时间
a&a report: update on recession-related going concern issues
also: goodwill and nfp fair value. listen free to the current podcast here. by dr. tom ratcliffe, ph.d, cpa plain-english accounting bi-weekly report executive summary: going concern assessments: alerts + authoritative guidance – given the continuing challenges faced by many reporting … continued
six ways to give yourself a raise
start by knowing your “opportunity number.”
by sandi smith, cpa
the accountant’s accelerator,
a 卡塔尔世界杯常规比赛时间 affiliate
when i worked in the corporate world, it was always great to get a raise. now that i am an entrepreneur, raises are replaced by increases in revenue and profits. more revenue and profits are nice, as long as we’re not working correspondingly more hours. so how can we give ourselves a true raise: work the same amount of hours or less and make more? here are a few strategies for your consideration:
1. take on more profitable work by knowing your opportunity number.
fight racism: make discrimination a ‘discreditable act’
state boards should add a new tenet to ethics and licensing rules.
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nathan garrett, a former president of the national association of state boards of accountancy, is calling on his beloved profession to make prejudice and racial discrimination a matter of the profession’s ethics code and licensing rules.
running off to the circus isn’t a succession strategy
are you building a business or buying a job? hoisted from comments: in “the profession’s four biggest dilemmas,” i talked about succession, staffing, commoditization, and the information glut. here, joe eckelkamp at eckelkamp and associates in st. louis, submits his … continued
cpa firm headcounts show a rebound
20 years of ups and downs, now up again. the number of people employed by cpa firms in the u.s. has topped 400,000 for the first time since last february, according to the latest data available to 卡塔尔世界杯常规比赛时间. total … continued
11 things you take for granted today that technology will kill within six years
and what it means for accountants and the client of the future.
by david bergstein
wolters kluwer
the digital future is coming faster than you think.
blockbuster, a store featuring rental videos and dvds, once had over 4,000 locations in the united states. they filed for bankruptcy in 2010 and were eventually sold to the dish network, which kept about 500 stores open.
kyle’s big debut
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michael bowlan, marketing director at brown smith wallace cpas in st. louis, is launching a new video blog featuring the deadpan delivery of one of the firm’s more distinctive personalities, kyle dodwell, a staff cpa in the firm’s insurance practice.
the purpose: “to stand out and get people to our quite good serious content on our website,” he says.
how listening to clients can shape success
…and change how firms work.
by bruce w. marcus
professional services marketing 3.0
typical proponents of professional services marketing 3.0 are lawyers and accountants who have learned to think and act like marketers, lawyers and accountants who have developed new kinds of law firms and accounting firms, and new kinds of governance structures.
it’s a system that in at least one aspect draws upon a product marketing practice – in that the marketers participate in designing aspects of legal and accounting practice. it’s a system in which lawyers relate to clients in more constructive ways, and in dialogues rather than monologues. in law firms and accounting firms in which the barriers between partners and associates who are skilled and talented have eroded, and client service teams that not only serve clients better, but function as marketing instruments, by virtue of developing better ways of demonstrating the possibilities of extended service.
david urbanik is one such individual functioning under professional services marketing 3.0. neither a lawyer nor a trained professional marketer, no lawyer or marketer better understands both the legal profession and its practices, as well as the art of practice development. read more →
accounting posts new record jobs number
what recession? more accountants with jobs … ever.
by rick telberg
in the same jobs report that drove the nasdaq to an 11-year peak, the accounting and bookkeeping sector recorded more people employed in the industry than ever before.