rebound led by growth in emerging nations.
the years 2009 and 2010 may have been tough years for the big four amid a global financial crisis. but they clearly rebounded in 2011. and, the authors of a new report say, “the outlook for 2012 and beyond is quite optimistic.”
four strategies for focussing on the win.
by gale crosley
crosley + company
eighty percent of lost opportunities are due to poorly qualifying a lead. countless hours and effort are wasted on prospects with odds to win near zero. firms with a thin pipeline pursue any potential buyer who has a pulse and fogs a mirror. in order to stop this insanity, discipline is necessary in lead qualification.
click here for more from cpa firm growth consultant gale crosley. or buy her book.
and how to prove they work.
by becky livingston
royal apple marketing
it’s a new day and you’re starting your marketing strategy with a welcome message to new clients. you want to engage them from the start, yet, know they might not remember how you got their name in the first place.
click here to see more from becky livingston on 卡塔尔世界杯常规比赛时间.
to help get you started, here are a few staples to include in your welcome message: read more →
poll shows what it takes to land the best students.
public accounting report’s 30th annual poll of college accounting professors shows that if their best student had a choice, that student would choose pricewaterhousecoopers to start their career.
(to subscribe to public accounting report for $476 a year,
call 800-248-3248, or email cust_serv@cch.com.)
ultimately, professional services marketing 3.0 is a new kind of partnership.
by bruce w. marcus
professional services marketing 3.0
today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process.
what’s more significant is that they begin to see the professionalism in marketing, and particularly the selling aspect of it.
four in five expect the same or better than last year’s busy season.
by rick telberg
as busy season 2012 gets into full gear, tax and accounting professionals are holding steadfast to their confidence that this year’s results could show a marked improvement over last year’s, according to current readings of the profession by 卡塔尔世界杯常规比赛时间.
with january 2012 just beginning, 55% of accountants expect 2012 to be overall “somewhat” or “much” better than 2011, which is relatively unchanged from readings in november and december. to be sure, 26% expect no change from last year, and 19% are bracing for “worse.”
in other findings from the 卡塔尔世界杯常规比赛时间 busy season barometer and related reports:
complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)
two days of smart marketing that can actually benefit your practice for the rest of the year.
by completing just two marketing tactics in january, you will be able to “touch” clients, prospective clients and referral sources throughout busy season even if your schedule doesn’t permit face-to-face communication. you will have been “seen and heard.”
marketing consultant debbie andrews at marketri, a philadelphia-area marketing agency, says:
1. youtube video series: film 6-10 short video clips that contain (1) planning advice and /or (2) tax news / law changes. these videos should be no more than 60-90 seconds in length. when developing the material for your shoot, think about the many questions that you were asked by clients throughout the year.
the eminent sage, august j. aquila (right), has an eminently practical to-do list to help firm managers get ready for tax season.
(related: click here for more about managing busy season.)
1. prioritize issues and work on the low hanging fruit first. do not try to fix all your problems at one time. read more →
state-of-the-firm vid lands rachel ray tv show appearance.
cpa firms account for 2 in 3 new jobs.
the nation’s tax, accounting, payroll and bookkeeping businesses added 3,100 employees in december, bringing the industry’s total headcount to 943,100, according to the latest government data obtained by 卡塔尔世界杯常规比赛时间. read more →
entry-level auditors at kpmg win class-action certification.
a new york federal court conditionally certified a national collective action lawsuit that alleges that kpmg llp violated the federal labor laws by denying thousands of entry-level audit employees overtime pay.
“denying associates overtime pay is a problem among all of the big four accounting firms, not just at kpmg,” says attorney justin m. swartz. “we hope that this case, as well as audit, advisory, and tax cases against deloitte, pricewaterhousecoopers, and ernst & young will reform the accounting industry.”