five tips for cross-selling and upselling
packages make the process easier.
by august j. aquila
price it right: how to value accounting services
marketing & sales
when clients think they know marketing
… but don’t. what they should know.
by bruce marcus
professional services marketing 3.0
bissett bullet: culture eats strategy for breakfast
today’s bissett bullet: “we all use the same technology and the offer is very consistent so what sets us apart is our people.”
by martin bissett
see more bissett bullets here
make biz dev feel less like selling
five tasks that will take some reflection.
by martin bissett
business development on a budget
karen reyburn: fix your marketing and fix your business
you don’t need more clients, you need better clients
the disruptors
with liz farr
attract clients through facebook groups
plus six more marketing avenues you might not have thought of.
by hitendra patil
client accounting services: the definitive success guide
bissett bullet: beyond compliance
today’s bissett bullet: “some of us are compliance providers only …”
by martin bissett
see more bissett bullets here
six keys to getting a proposal accepted
plus seven things not to do.
by martin bissett
business development on a budget
the four steps of your personal marketing process
you’re not done once you land a client.
by august j. aquila
price it right: how to value accounting services
bissett bullet: don’t put all of your eggs in one basket
today’s bissett bullet: “identify your major form of marketing but …”
by martin bissett
see more bissett bullets here
keep clients from “balance due” shock
with just a little advanced marketing, you can get paid year-round and have more satisfied clients.
by frank stitely
the relentless cpa
internal communications are underrated
ten categories of information your firm needs to manage … and how to make it happen.
by bruce marcus
professional services marketing 3.0
six ways to beat the competition
stop losing business to others.
by sandi leyva
the complete guide to marketing for tax & accounting firms