special

rate your personal purpose

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young man facing image of himself

bonus: experts discuss challenges for new leaders.

by martin bissett
passport to partnership

the passport to partnership study collated a number of responses in a conversational style. the need for commitment is showcased below and was repeated many times in various different ways.

so many use us as a stepping stone and we’re now trying to determine who those are at the interview stage.

more: nine checkpoints before every prospect meeting | thirteen ways to show commitment | clients can’t grow without you | seven mistakes in winning new fees | how to develop your communication abilities | five questions for measuring partner potential
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proof – if any were needed – that long-term commitment is not a given in the next generation of accounting professionals.

one question we ask is: would we want to pass our firm on to someone like this?
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staff wages hit record high

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line chart
payroll services staff hourly earnings

their bosses aren’t seeing the same increases.

by beth bellor
卡塔尔世界杯常规比赛时间 research

going into the new year, the average american is doing somewhat better. earnings are up a bit; unemployment is down a bit.

more: despite staffing crunch, firms freeze pay raises | tax & accounting firms grow for 9th straight month | tax & accounting profession grows, but wages don’t | tax and accounting pay advancing at 5.9% pace | accounting jobs up 4% for year
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for employees in the tax, accounting and bookkeeping business, things are more complicated. pay for employees overall? usually down, way down. but pay for staff in every sector? all-time highs.
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47 types of business valuation to provide

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serious woman working at two screens

there are great money-making opportunities, but don’t overlook the difficulties in getting started.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i am exploring the business valuation credential as a way to expand our practice. i’m still (relatively) young to the profession and would (i think) love to expand into this niche area.

a few things:

more: referral fee? forget it | should you offer financial services? | ready to retire? selling your practice is no strategy | 20 things you need for a business valuation
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1) we don’t do any bv now so my ability to acquire the abv credential would be difficult w/o the experience aspect.
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eight questions for estate planning

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woman speaking across desk to couple

difficult conversations: it’s difficult to talk about wealth transfer, but it’s vital.

by anthony glomski

many accomplished entrepreneurs are looking beyond their own financial needs. they want to ensure that their heirs, parents, children and grandchildren are well taken care of in accordance with their wishes – with minimal difficulty and cost.

more: check tax effects before liquifying | control the level of risk | how to flip the switch to wealth preservation | three ways to work together on wealth | five challenges of liquidating a business
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according to vanguard, more than half of affluent americans say they are highly concerned about their kids’ (and grandkids’) financial situations. and yet, too many successful entrepreneurs have outdated estate plans or charitable giving plans that are not in sync with their current life circumstances and needs.
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put the ethics code to work for your clients and your firm

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accountant searching for laws

future audits will yield far more information much faster.

by alan anderson, cpa
transforming audit for the future

some cpas say that auditors can’t provide any kind of advice without harming our independence and violating our professional ethics. but remember, the pillars of our ethics as cpas are objectivity and integrity. independence is the measure chosen by our profession to measure our objectivity.

more: is audit in crisis because of definitions? | stop sending the wrong message to audit teams | the big issues in audit: frustration, inconsistency and technology | talent retention: five tips for an audit adjustment | the ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if we remind ourselves of those pillars and make our decisions from that viewpoint, we’ll be fine. you can offer advice and options for a client, but they must be the ones who make the management decisions. the decision-makers at the client must be the ones who choose an option and who implement that option. we can’t choose and we can’t implement.

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firms must choose best workplace model

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man sitting at desk in otherwise empty office, facing glass wall

what will help you move forward?

by kristen rampe
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

the obvious: staffing challenges will continue. firms that are stuck in their old ways must add younger talent with the ability to influence leadership ranks. senior partners who are seeking an internal buyout, or better priced external sale, need to recognize how essential this is.

more: tech, capital will drive accounting profession growth | new energy comes from new ways of doing business | ai for accounting automation will be significant | a 40-hour workweek is feasible | it’s time for a new business model
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

less obvious: workplace models will continue to be varied, and there is no one-size-fits-all. i have clients who hardly went home during covid-19, and their staff have to be asked to work from home to free up office space for a growing team. i also have clients with thousands of square feet of vacant office space because no one has returned. of both groups (and those in between), some have critical failures in productivity. some are crushing it.
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seven benefits of trade show marketing

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woman holding tablet and smiling, talking to man at trade show

plus eight tips.

by august j. aquila
price it right: how to value accounting services

trade shows have once again become popular since the end of the covid-19 pandemic. they are great marketing opportunities, but you need to know how to work them.

more: sixteen marketing activities to try | make your practice better | eleven marketing strategies for smaller firms | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i recently attended a trade show, and it amazed me how “un-marketing” many of the people behind the booths were. what a waste of time and money for their companies!
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ten things small firms can do to compete

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six people in business clothing lined up at start of athletic track

what you need to know and why.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present. 

great turbulence in the accounting profession, as well as in the business world itself, make these difficult and unusual times. public outcry against the misdeeds of a few accounting firms, corporations, investment bankers and others in government and the business community is tarring the innocent as well as the guilty.

more: how and why client service teams work | when clients think they know marketing | how to put target marketing into context | everyone in your firm is marketing | professional services marketing requires flexibility | how to set marketing objectives | nine fundamentals for a healthy marketing culture in an accounting firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in the meantime, the loss of arthur andersen and the consolidation of the now big five can alter the competitive landscape for firms of any size. it’s likely that the major firms will accelerate a long-standing practice of reaching into the low end of the market – the very market of the smaller firms. for the smaller firm, competition will come from unaccustomed quarters.

can the small accounting or law firm successfully compete? history says yes, if the firm follows at least some of the following points…
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the when, what, how of cas

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weave review actions into your processes.

by hitendra patil
client accounting services: the definitive success guide

why review your client accounting services offering periodically?

most accounting firms ultimately optimize their internal processes and resources that produce their services. the measurement of such optimization is the profitability of the firm. when firm owners/partners feel the pressure on profitability, it is natural for them to measure the factors that contribute to profitability, and the cost thereof.

more: your sales success is your proof | three keys to developing your cas sales process | your clients’ words = your new cas marketing | price by outcome, not time spent | your cas engagement letter needs a reset option | help your clients run their businesses better | cas tech stack depends on cloud use | five ways to profit from cas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you can measure the performance of your cas offering in similar ways. but there is a difference that makes cas performance measurement processes somewhat unconventional. it is not just for the cost and profitability parameters you will measure, but because cas is about outcomes your cas clients (are supposed to) receive/experience, measuring the “promise fulfillment” of cas is a necessity. and if you do not do it periodically, at pre-decided intervals, it can be challenging to course-correct when it is too late.
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voting on ownership basis? three better methods

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four people seated around conference table, one with thumb pointed down

maybe one-partner, one-vote isn’t working.

by marc rosenberg
the rosenberg practice management library

most firms vote on a one-person, one-vote basis despite varying ownership percentages.

but is that always the best way? here are three better ways.

more: what partners do and don’t deserve | tell potentials what partnership takes | fifteen big questions for your next strategy session | five steps to transition to partnership | disturb the present to improve the future
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voting done on an ownership percentage basis:

  1. essentially “disenfranchises” the minority owners. their vote doesn’t mean much, and it becomes tantamount to not having a vote at all. when they have no vote, they tend to get disenchanted and cease acting like partners. they may eventually leave.
  2. gives too much power to the majority owners.

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eight ways to build busy-season stamina

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attitude is key, but can only do so much.

by sandi leyva
the complete guide to marketing for tax & accounting firms

busy season is just around the corner. can you feel the excitement? or the dread?

here are eight ways to boost your stamina and minimize burnout for those of you who are working long hours in the weeks ahead.

more: five things that clients don’t know about accountants | are your revenue projections realistic? | six strategies to make more without working more | the art of prompt engineering for accountants | calculate your business relationship ratios | five ways to acquire more clients | five stages of any business | put your linkedin profile to work | what’s in a (domain) name? plenty
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1. understand the physical limitations of “willpower.”

according to scientists, our willpower is replenished every morning after a good night’s sleep. it’s strongest in the morning (even if you’re an evening person like me), and it wanes throughout the day. the more stress you’re under, the faster it depletes during the day, and sometimes your willpower runs out before the day does.
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tech, capital will drive accounting profession growth

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business hand holding hot chart in crystal ball

how much? faster than the rest of the economy.

by terry putney
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

the private equity model is still unproven in the minds of many cpa firm partners as there are no examples of a secondary market for the investors of cpa firms. private equity investors in other professional disciplines like veterinary, dental and engineering have experienced success with attracting secondary and tertiary investors.

more: new energy comes from new ways of doing business | outsourcing, remote work will help firms grow capacity, revenue | private equity leading to corporate-style cpa firms | pe, consolidations to keep impacting accounting profession | a 40-hour workweek is feasible | five ways staff shortages are changing firms forever | soft skills are front and center
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

until we see that happen in accounting, there will remain some skepticism about the viability of this business model. it is not my skepticism. but accounting firms that are considering private equity are expressing that as one of their concerns.
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