special

cas is a value pitch

by

two businesspeople meeting over coffeetell clients what they will lose if they decline.

by hitendra patil
client accounting services: the definitive success guide

when you pitch client accounting services to your existing clients and new prospects, your communication and messaging changes quite a lot. it is no more packages, hourly rates and standard deliverables mentioned on your website, in your emails, engagement letters and sales brochures/materials.

more: convince your firm of cas value | how much can automating bank feeds save you? | wants vs. needs: why not fill both? | get sticky with cas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

cas is not a sales pitch to your existing clients. it is a value pitch, an upgrade pitch.
read more →

five ideas for more summer revenue

by

number 5 drawn in sandbonus: you could make busy season easier.

by sandi leyva
the complete guide to marketing for tax & accounting firms

for some of you, summer can be a slow time in your business. if you do taxes, all the action is during busy season and in september if you have a lot of extensions. if you’re a bookkeeper, your busiest month is january. and if you do software consulting or training, it slows down in july and august.

more: eight things to give new clients | five ideas for summer focus | leverage your client list today | need leads? try a quiz | now’s the time to clean up your email list | don’t let prospects fall through the cracks | five lessons my clients taught me | how to fire a client | five tips for virtual team member happiness
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if you have a good relationship with your clients, you might be able to move some of your busy season work to off season. and if you have clients who are ready to take advantage of new technologies, there are lots of opportunities in the cloud. here are five quick ideas to stir up some revenue in the slower summer months.
read more →

time management rule #1 for accountants

by

the “one big thing” you can do to take back control.

by seth fineberg
at large

accountants are constantly being told about “the one thing” they need to do to improve their professional lives, and in my view, the simplest and most powerful is to firmly adhere to deadlines that you determine for your clients. not the irs’s deadlines, not any governing body… you!

more seth fineberg:  plan to go ‘live’ post tax season |  why vc is a bigger threat than ai  |   what does taking control of your firm mean? | accountants need each other more than ever | marchternity: just say ‘no’ | some thoughts on in-person events | so you think you know accountants? | what bogs down accountants

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the one change tax pros need to consider making going forward is setting their own deadlines – for themselves, for their firms, and, especially, for their clients.

all signs seem to indicate this year’s tax season was, comparatively, the most “normal” over the past three years. but tons of tax pros continue to stress, struggle, and even reconsider staying with tax work at all. while it may seem like a huge step, you would be surprised that by just having clients adhere to your deadlines, and no other due date, the level of stress will be reduced exponentially. this may not be a new tactic, but firms i’ve spoken to who decided to engage in telling clients about their deadline, and not the irs’s, experienced a sense of relief not felt in years, if ever.

read more →

automate captions for videos

by

as many as 80% of consumers say they watch entire videos if captions are available. screenshot of captioned zoom meeting

by beth ziesenis
app of the week

according to a survey from verizon media and publicis media, 69% of people watch videos with the sound off in public places and 25% watch with the sound off in private places. further, the research showed 80% of consumers are more likely to watch videos to completion if captions are available.

sounds like (forgive the pun) adding captions to videos is a marketing no-brainer, right?

more apps of the week:  make your computer a clean slate | recycle and repurpose old devices | enlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in order | app of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination | 
see all: apps of the week here |
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s a good time to recognize that your viewing audience may not be listening to your audio, either because of preference or impairment.

fortunately, technology has made captioning automatic and painless.

read more →

questions for after tax season

by

question markseleven ideas that warrant following up.

by ed mendlowitz
how to build a stronger tax practice

many times we have important preliminary discussions when we obtain a client’s tax information.

more on marketing: help heirs with tax issues | seven questions to suggest estate planning | 28 data points for a financial planning discussion | every client can use financial planning | four reasons to perform tax projections | four additional services to suggest
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

skilled interviewing, or effective follow-up techniques, can make these into an additional engagement.
read more →

joe montgomery: find the sweet spot of the right clients, right services and right prices

by

an engaged team with a great culture is better than landing at the perfect ratio of payroll to revenue.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr
for 卡塔尔世界杯常规比赛时间

before joe montgomery started his firm, he had an epiphany.

he asked himself, “why would i ever want to own a firm, if that’s what it looks like?”

he saw firm leaders chained to their desks, working long hours and dealing with waves of turnover.

“there’s got to be a different way to do it,” he thought.

after too many 100-hour weeks with a wife and three kids he never saw, he reached his breaking point and exited his family firm to start his own firm and his coaching business, groupup.  

more: megan genest tarnow: hire for curiosity rather than compliance | clayton oates: one way to keep clients for life | randy crabtree: follow these three rules to keep employees happy | erik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshift | jennifer wilson: empower young workers to build the firm everyone loves | mike whitmire: re-think your hiring and training practices | hector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be free| private equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinson | when financial statements go extinct with corey schmidt | can geraldine carter save accountants from themselves? | re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

his focus in his accounting firm and in groupup is finding that sweet spot of the right clients, right services and right prices. the first step is “making sure we have the right people in the right structure with the right motivators behind it. those three components can build an unstoppable team,” montgomery explained. next, he said, “on the client side, we do the right service that’s in our wheelhouse, that we can consistently deliver to the right client…and for the right price, so we have enough money coming in the door.”

with that structure in place, montgomery said, firm owners “can get out of production and lead the firm,” changes that can lead to “you running a firm that gives you more freedom.”

a key to making those changes is to be willing to delegate and empower. “we advise our clients to outsource and grow and scale their business,” montgomery said. but many firm owners fail to practice what they preach. by failing to build out an empowered team, he explained, “we have a bunch of worker bees, and we become extremely busy, too.”

12 more takeaways from joe montgomery

read more →

make cybersecurity a client service option

by

illustration of computer security threatscheck your own system first, then help others.

by penny breslin
it’s not just the numbers

in 2020, like many businesses, we went remote. my remote team of excellent ladies in chennai, india, had to go even more remote than they already were. when india shut down, i figured i was out of business. we promise our cybersecurity is job number one to our accounting and financial firms. we have a highly controlled work environment, except for the day care and under 3’s occasionally looking for mum. i did not think sending our employees home would work.

more: how to safeguard client information | how to create effective communication systems | set expectations with an anticipatory set | four steps for controlling source documents | how to use onenote to create a firm playbook | how to develop procedures for bos | top tech tools for building your new bos business
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

but thank the universe, many of our clients had no problem as long as we could figure out the security. they had been working with the same team of ladies. they saw them on zoom and communicated daily on slack. so, in 48 hours we went through an internal change to allow that to happen.
read more →

cpas warn small businesses to beware

by

bonus: how do you rate your firm? how does that compare?

by 卡塔尔世界杯常规比赛时间 research

cpas are getting increasingly worried about the economy and its impact on small businesses, according to the 卡塔尔世界杯常规比赛时间 busy season barometer.

more: clientele and revenues rising, but … | have no fear, april is here | survey: busy season looking good | on business outlook, cpas are confident … and concerned | tax pros offer advice for small businesses
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

even though inflation’s lessened substantially, supply chains are getting back in order and just about everybody who wants a job has a job, respondents to the survey are more pessimistic in the warm sunshine than in the dark days of late winter.
read more →

four reasons it’s hard to sell

by

businessman with head in handswhat to focus on instead.

by martin bissett
winning your first client

let’s take a look at the last 16 years of my experience and my research as to where new clients come from in an accounting practice. i don’t think there are going to be too many shocks here.

more: don’t think of it as selling | success in business comes second | business won’t come to you | forged in fire: the pains of leadership | a lesson in customer service and reputation | prioritize your prospects
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

what i’ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. this may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.
read more →

what your wealthy clients aren’t telling you

by

//www.g005e.com/2020/10/14/maximizing-wealthy-client-relationships/you need to listen between the lines.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

take a moment to consider:

how hard is it to find and bring on a wealthy client?

what does it take to keep a wealthy client highly satisfied and doing more business with you?

more: here’s where your next $5 million is coming from | four steps to a high-net-worth practice | three ways the wealthy use life insurance | help clients avoid fallout from personal complications | why tax planning matters so much to the wealthy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it commonly takes a lot to win a wealthy individual or family as a client. it takes a lot of effort to keep the wealthy as clients, let alone do more business with you. not only must you deliver top-quality expertise, but you often need to create a sensational experience. you must build a high level of rapport. yet, a great many accountants are not maximizing their relationships with their wealthy clients.
read more →

wow clients with trend analysis

by

//www.g005e.com/2021/11/17/business-development-and-sales-arent-scary/comparing the statement of operations with the balance sheet. bonus: the five numbers needed to run a better business.

by ed mendlowitz
77 ways to wow!

the sample statement of operations report below was created using excel to better illustrate and highlight the differences. this also enabled entering selected percentages, which cannot be done on most computer-generated financial statements. most computerized reports can be exported to excel with a couple of clicks.

more: trends are all around us | six kinds of loan covenants | what’s more profitable, raising or lowering prices? | solos need plans for death, disability | five ways to ward off fraud in not-for-profits
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

besides the percentages included below, a helpful percentage would be increase or (decrease) in monthly sales, or any other item you want to track. in the illustration, monthly purchases to sales and cost of goods sold percentages were tracked.
read more →

convince your firm of cas value

by

three happy businesspeople looking at laptopdon’t just introduce, reinforce.

by hitendra patil
client accounting services: the definitive success guide

unless you become the “cas champion” or make someone accountable to be one, your client accounting services practice will not take off the starting blocks.

more: how much can automating bank feeds save you? | accountants are perfect for virtual cfo roles | raise client expectations with cas | the why behind your cas why
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

and the single biggest initial challenge for the cas champ is how to communicate the value of cas to the firm’s future fortune to every stakeholder – be it partners, staff, clients and prospects. for this post, i will assume that your cas champ absolutely “gets it.”
read more →