your one-stop-shop for all your accounting news.
by becky livingston
@bm_livingston
twitter is not a new medium, though many people feel like it is. in fact, twitter was launched at south-by-southwest in 2006 and quickly went mainstream shortly thereafter. today, twitter has over 300 million users.
strong showings in payroll agencies, tax prep offices and cpa firms.
the accounting and bookkeeping sector added 2,000 net new jobs in november, extending to four months a string of gains, according to new government data.
learn a lesson from how the payroll market evolved.
by patrick bonnaure
www.proledge.com
twenty years ago, the vast majority of accounting firms provided payroll to their small business clients. then came payroll specialists like paychex and adp, and the rules of the game changed. nowadays, if your firm provides payroll, you’re the exception. bookkeeping is following the same trend, with a lag of a couple of decades. if your accounting firm is providing bookkeeping, it is time to look at it strategically and understand how it fits in the bigger picture.
this is ‘professional services marketing 3.0.’
by bruce w. marcus
professional services marketing 3.0
today, we are entering a new phase of marketing, in which marketing is not only integrated into the practice, but actually helps shape the nature of the practice itself. this is marketing 3.0.
new workflows require new labor models.
by steve erickson
steve erickson llc
i have been giving quite a bit of thought to the cost/price squeeze facing many cpa firms. salary and benefit costs are at an all time high as a percentage of net revenue and profit margins have been decreasing for a number of years.
now is the time to use that knowledge for a little crm tlc.
by becky livingston
this is a great time to schedule a touch-base with your clients. but, oh, what to touch base about?
here are four customer relationship management tips for cpas to consider: read more →
after a conservative 3.2% price increase last year.
complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)
tax and accounting practitioners are again cautiously raising prices this year, prompted by years of little or no rate hikes and continuing step-ups in labor and technology costs, according to new 卡塔尔世界杯常规比赛时间 survey data.
becky klotz, the head of small local firm of tax consultants in oregon, says that, with an economy where “i don’t see much improvement in the near future,” her firm will be raising pricing, but “just a bit.”
on the other hand, wray rives at rives cpa in coppell, texas, is holding the line. “we believe we are priced at the right level for our market,” he says.
small but measurable advances.
preliminary results from a survey by 卡塔尔世界杯常规比赛时间 suggests that tax and accounting professionals are expecting a better busy season this year than last year.
last year at about this time, practitioners rated the then-upcoming 2.35 on a five-point scale with 5 being “much better” than the year before and 1 “much worse.”
in other findings from the 卡塔尔世界杯常规比赛时间 busy season barometer and related reports:
complete findings are published in the 卡塔尔世界杯常规比赛时间 practitioner’s tax season performance review and outlook report. (learn more here)
new and preliminary data rate the outlook a 2.42, a scant but perceptible improvement.
practitioners and experts seem to agree this coming tax season should be markedly better than last year’s.
and last year, for most, was better than the year before. we caught up with a few of the best-informed people in the business at the 2011 cch user conference.
click on this video to start the playlist:
survey reveals widening gap with men.
only 48 percent of women are satisfied with their careers, compared to 59 percent of men — a gap that has only widened from year to year, according to a mergis group survey.
and nearly three-quarters of women in accounting and finance believe they face a tougher set of obstacles than their male counterparts.