卡塔尔世界杯常规比赛时间

today's features

solo practitioners step up marketing

soloist marketing trends, hi v lo — source: 卡塔尔世界杯常规比赛时间

high performing single-owner firms now focus on digital strategies.

with more than half of solo practitioners planning to step up their marketing activities going into busy season, they will be intensifying their efforts in networking for referrals, spreading word of mouth and providing the best service they can to current clients, according to a new 卡塔尔世界杯常规比赛时间 analysis.

the complete 179-page study, “marketing and business development strategies at accounting firms – 2012 survey report, with commentary and analysis,” is available for purchase from 卡塔尔世界杯常规比赛时间 parent bay street group llc. the study shows trends within the profession, but also distinguishes between high-performing firms and low-performing firms, based on time-tested proprietary 卡塔尔世界杯常规比赛时间 criteria. in this study, high performing firms are far more likely than low performing firms to enjoy marketing successes. the data for this report was gathered over the course of more than two years and includes the responses of about 588 practitioners. the margin of error is plus or minus about 3 percentage points at a 90% confidence level. click here to learn more.

outlook & analysis

david primes: mobile is where it’s at [video]

david primes, cpa.citp and a longtime technology trailblazer in the profession, talks about what’s next in mobile capabilities for cpas. we caught up with him at the 2011 cch users conference. as a speaker and consultant on computer topics, primes … continued

busy season management

tax season outlook: watch those extenders

mark luscombe, jd, llm, cpa , and cch principal federal tax analyst, tells practitioners what to watch out for in the busy season ahead.

outlook & analysis

you may be value-billing but don’t know it [video]

here’s how to find out.

don’t try to tell terry putney, ceo of transition advisors llc, your firm isn’t ready for value billing. in this video clip, he answers: you’re already doing it; and you’re probably doing it wrong. we caught up with putney at the cch 2011 users conference.

see ron baker’s comment below. read more →

outlook & analysis

why some firms thrive, and others don’t [video]

the key: always be evolving.

in a keynote address to over 1,200 accountants at the cch connections user conference in san antonio, cch president and ceo mike sabbatis called on the profession to brace for the challenges ahead by adopting “future-ready” processes today.

sabbatis revealed findings from the new independent “future ready firm survey,” based on interviews with 400 firms nationwide, here: new cch study: cpa firms lag broadly in technology, efficiency. download the full report here .

leadership

new cch study: cpa firms lag broadly in technology, efficiency

screen shot 2011-11-06 at 10.20.24 pm — most accountants say their firms are under-utilizing technologies.

most tax and accounting firms are falling behind in their operating practices and processes, according to a new survey.

and, astoundingly, they know it and admit that it may take them years to catch up.

outlook & analysis

cch rolls out free tax news phone app

iphone and ipad users can click here; androids here.

via cch

cch is launching a free tax news highlights app for iphones, ipads and android devices

the app was spearheaded by cch’s newly formed agile publishing solutions team, a rapid development prototype team.

for now, the cch tax news highlights app focuses solely on the most up-to-date federal and state tax news headlines – available at the touch of a screen icon. the app has the ability to grow into a much larger information content source designed for professionals, educators and students for all relevant tax and accounting news.

growth strategies

five lessons from the war for clients

bruce bailey, guild accountants, sydney, australia

hint: the secret weapon is communications skills.

by bruce bailey
guild accountants

while the victor in war is he who wins the last battle, every battle and every outcome is significant (even the battles you lose – we often learn more from our losses than our wins!).

about three years ago we looked at our war for clients by assessing: the nature of our troops, their skills and training, the battlefields on which we would operate and the armaments we would carry.

charts & graphs

accounting sector adds 2,000 new jobs

even as cpa firms shrink by 1,100.

the nation’s accounting and bookkeeping sector accounted for 2,000 of the 80,000 new jobs created in october, according to new preliminary and seasonally-adjusted data from the u.s. labor department.

for the nation, the jobs gain pushed the unemployment rate down to 9.0% from 9.1%.

for the accounting and bookkeeping sector, october’s performance represents a third straight month of gains and a year-to-year gain of 60,800 jobs, bringing the industry’s payroll to 932,200 employees.

management

how cpa firms make money in turbulent times

rosenberg survey uncovers the power of leverage.

by gary l. adamson
adamson advisory

the universal measure of profitability in accounting firms is average income per partner. another universal tool is the annual rosenberg national map survey. it’s a must-have for running your firm.

in the latest survey, rosenberg identifies his “elite” firms, which are the 54 that had income per partner of more than $500,000. not bad considering it is based on 2009 economic data—from the middle of the recession.

it’s interesting, if you dig into the data in the survey, you will find that these 54 aren’t just the biggest firms, although as rosenberg puts it, bigger is better in terms of profitability. in fact, 24 of them are in the $2-$10 million fee range and three are sole proprietors.

read more →

leadership

6 steps to improving accountability in your firm

start with planning and coaching.

by steve erickson
steve erickson llc

improving partner and staff accountability is essential in these economic times.

review notes and backward looking evaluations might well have some influence on future performance but do not have any impact on what has already taken place. there is a better way to get to get your partners and staff to take ownership and agree to be accountable.

here’s how you can immediately improve accountability and performance in your firm: read more →

outlook & analysis

6 ways youtube can jumpstart your marketing

it doesn’t need to be complicated or expensive.

by becky livingston

social media is everywhere, much like the web site craze back in the mid 90s. so, what is a cpa to do about it? you don’t have time to monitor all the various social media sites available today. you aren’t tech savvy to know which ones are the easiest or best to work with. and, you may not have the marketing expertise to know which platform will keep your services current in the eyes of your clients.

outlook & analysis