special

smartwatch saves two lives

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a watch that can detect trauma could get er help asap.

by rick richardson
technology this week

the health functions of the apple watch are in the news again and are said to have saved at least two lives – one in minnesota and one in ohio. the feature taking the spotlight was fall detection.

more: first e-road charges electric vehicles as they drive | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar | phishing attack hackers have a new trick
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apple watch user michael brodkorb was struck by a car in minnesota before it fled the scene. when he could not react, his apple watch used fall detection to identify the impact and called 911. “i was just shocked,” he said. “i mean, just the sheer force of what it’s like to get hit by a vehicle.”
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how everyone can win

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high-net-worth business development in four steps.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

when it comes to working with the wealthy, all your expertise and all your firm’s capabilities and all the other top-notch experts you can bring to the table are “givens.” put another way … they are table stakes, and you must have table stakes to play. you absolutely need a top-of-the-line high-net-worth practice.

more: five questions for your high-net-worth practice | take time to tune your practice goals | nurture referrals from wealthy clients | what your wealthy clients aren’t telling you | here’s where your next $5 million is coming from | why tax planning matters so much to the wealthy
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as for your expertise, if you have a wealthy entrepreneur who wants to sell her business in a couple of years, there are some ways to mitigate capital gains and estate taxes. tax mitigation could come from the use of selected trusts or establishment of an offshore pension plan. the fact that you can do all these things does not inherently differentiate you from another quality accountant and many other high-caliber professionals. it most likely will separate you from many possible competitors, but they are not really the competition.
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the role of strategy in pricing

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businessman and tablet with the word "pricing" above.consider the value conferred to the customer.

by ed mendlowitz
77 ways to wow!

pricing strategies need to vary based upon what is being sold.

products sold range from commodities all the way to highly customized products or services. factors determining the pricing and value to the customer are the product and its classification, the perception of use and value, the impact of branding in creating the quality, ease of availability or degree of scarcity, how delivered and timing and cost of delivery, volume and frequency of orders, inventory needs and type of customer.

more: how to react to trends | where is your firm in its lifecycle? | wow clients with trend analysis | trends are all around us | six kinds of loan covenants | 26 ways to wreck a financial projection | how to prepare business plan financial projections | what’s more profitable, raising or lowering prices? | three ways to run a break-even analysis
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cost is also a factor in the pricing, but it is unrelated to the value to the customer. no business can sustain itself if the pricing does not permit a profit.
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think cas isn’t for your firm?

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portrait of a cheerful businessman smiling at the cameraif you’re hesitating, consider these solutions.

by hitendra patil
client accounting services: the definitive success guide

why fall into the same trap that other firms have fallen into during their client accounting services journey? if you know what those traps are, you will save significant money and time in establishing your cas practice.

more: which clients are best for cas | cas is a value pitch | accountants are perfect for virtual cfo roles | raise client expectations with cas
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fortunately, the 卡塔尔世界杯常规比赛时间 cas survey identified which are the top five cas killers, for firms of different sizes, that the accounting profession has experienced.
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firms must plan ahead for partner retirement

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bonus: six steps for transitioning clients.

by august j. aquila
what makes a great partnership

the biggest danger facing the future of accounting firms today is not the economy. it is the lack of planning for partner retirement. you would think that this would be one of the most important strategic issues for firms, but unfortunately it is not.

more: retiring partners are valuable assets | how to deal with underperforming partners | when ‘quiet quitting’ hits the partner ranks | nine ways to handle partners with strong views | nine standards for partner compensation
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

without proper retirement/succession planning, the firm is left directionless. and, it is not only planning for the succession of the managing partner that is essential. planning for the retirement of other key partners and non-partners in the organization is important, as well. planning for retirement becomes even more critical when the retiring partner is a founder or a key rainmaker of the firm. often, these individual do not want to leave the firm and remain working at the firm longer than necessary.
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how to build a marketing culture

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//www.g005e.com/2016/06/11/adopt-a-marketing-mindset/and the role it plays in client retention.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

how do a firm and its people become part of professional services marketing 3.0?

more: professional services marketing requires flexibility | what your marketing program can and can’t do | have you planned how to service your new revenue? | how to set marketing objectives | nine reasons that prospects say yes | how marketing evolved to 3.0 | accountants don’t sell soap. | why competition matters most
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

part of the answer resides in building a marketing culture within a firm, which means that everyone in the firm understands that he or she has an active role in marketing and practice development and understands what that role entails.

it means that professionals have an attitude that grants enthusiastic hospitality to marketing.
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when you don’t know what you don’t know

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blindfolded at computerhazards at every stage.

by sandi leyva
the complete guide to marketing for tax & accounting firms

early in my career, one of my favorite things to teach was maslow’s four stages of learning. i still think it’s one of the most valuable and profound pieces of information i have come across in my learning.

more: five stages of any business | five ideas for more summer revenue | eight things to give new clients | five ideas for summer focus | four ways small firms can beat large ones | put your linkedin profile to work | leverage your client list today | why you need a link-in-bio tool | what’s in a (domain) name? plenty | need leads? try a quiz | five emotional skills for entrepreneurs
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

maybe you recall, too:

  1. unconscious incompetence
  2. conscious incompetence
  3. conscious competence
  4. unconscious competence

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what the wealthy getting wealthier means for your practice

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young businesswoman using smartphone and tablet at outdoor cafeclient referrals are not enough.

by russ alan prince

the phrase “the rich are getting richer” is right on point. but, in today’s economy, it is a little deceiving.

more: growth during a recession? here’s how | wealthy drive expansion of family offices | does wealth management make sense for your firm? | five business models for wealth management | the life insurance that your firm needs | create family dynasties and add value, roi | four core principles for elite wealth management
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looking at what’s happening, we find that the affluent are under pressure while the wealthy and especially the ultrawealthy, and even more so the super-rich, are still financially distancing themselves from everyone else. what we are seeing is a greater bifurcation of the wealthy.
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three things that rich accountants do

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businessman looking at calendar on tabletsoon they’ll become second nature.

by martin bissett
winning your first client

you may be thinking right now, “well, very good, martin, but we have finite time. we’re very, very busy people and we need to get business in the door, and therefore creation of opportunity becomes the issue.”

more: make your expertise a new-client magnet | attract clients, don’t chase them | success in business comes second | business won’t come to you | win your first client: yourself | perception is reality, client version | 10 questions for reconsidering your prices | would you make yourself a partner? | what the next generation of practice leaders faces
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

regardless of whether we’ve got 20 opportunities on our plate today or none, when the next one comes along we can’t afford to be anything other than confident, comfortable, assured relationship builders who have tremendous value to offer. because people will see that body language, those voice tones and hear those words and it will be attractive. they will want to get to know more – they’ll want to be able to look at options. they’ll want to know what you’ll charge, and they’ll want to know what they’ll get for what you charge.
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help clients with basic budgeting

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couple meeting with investment advisor.some of them might need a reality check. use these worksheets.

by ed mendlowitz
how to build a stronger tax practice

assisting clients who need help with their spending is a valuable service.

more on marketing: help clients manage their investments | when clients remarry | seven questions to suggest estate planning | four reasons to perform tax projections
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clients indicating they are high in debt and particularly credit card debt need help. following are some worksheets you can use to assist clients.
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get clients to bring tax docs early … yes, early

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the secret? humor, sarcasm and shame.

by frank stitely
the relentless cpa

there are easy ways to get clients to do what we need them to do. in our office, we call the process “training” clients. one of our biggest headaches is the late delivery of tax materials. so, we train our clients to bring their tax documents in early.

more: you train your clients, whether you mean to or not | train your clients before they train you | why time tracking still matters | business owners face one of three exits | don’t let clients dictate tax workflow | make fewer mistakes, increase revenue and capacity | how small firms can win the talent wars | easy ways to avoid ‘done but’ tax returns | six ways to create a millennial-friendly firm | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we accomplish this through a series of e-blasts explaining our deadlines. the e-blasts start in december, and we call them “countdown to tax season.” they cover much more than our deadlines for clients to provide business and personal income tax returns documents.

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first e-road charges electric vehicles as they drive

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electrified roads could cut heavy-duty vehicle emissions in one country by 1.2 million tonnes by 2030.

by rick richardson
technology this week

as europe attempts to transition away from fossil fuel, sweden is working on the first permanent electric road in the world, which will allow electric cars and trucks to charge while traveling.

more: stanford scientists 3d-print heart tissue | chatgpt unlikely to replace accountants | looking for investments? check out smart home technology | solar sensors detect wildfires early, saving lives, money | the top hotspot router – and why you need it
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the e20 motorway has been chosen for the project by trafikverket, the swedish transport administration. in particular, it will construct the electric road system (ers) along the 21-kilometer route between hallsberg and rebro, which is part of the route between sweden’s two largest cities, stockholm and gothenburg.

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