what do clients really want?

think about how well you know their aspirations.

by gary bolinger

most cpas believe that they have the answers to clients’ most pressing questions, but often miss the mark on what clients really want.

more: how accountants are profiting in disruption | ask the right question(s) | seven elements of engagement for cpas | true advisory work isn’t just consulting
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we think they want advice on how to:

  • make more money
  • establish a successful business
  • gain more customers or clients

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wealth is a state of mind

businessman holding two papers with happy and angry face each on themtwo clients, one rich and one poor.

by ed mendlowitz
call me before you do anything: the art of accounting

some time ago i had breakfast with a client who was not able to make ends meet but was fortunate to have his brother-in-law send him monthly checks so he and his wife could get by without any pressure.

more: one hour a year since 1972 | finding new business in sustainability | 14 simple, easy tips for a better tax season | how to recoup staff training costs | 10 ways to stay in control | advice to new accountants | clients don’t lose sleep for overpaying taxes | when time-based pricing works
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i had a very pleasant time talking with him and he was a truly happy and content man. it was a pleasure to be with him.
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how to attract the super-rich

money tree growing in the middle of green meadowmake the boom in tax services work for you.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

tax planning is in very high demand by the wealthy, growing exponentially in importance as you move up the wealth hierarchy.

more: smaller firms can excel as family office practices | trendwatch: new revenues in financial stress testing | become a thought leader | working with the super-rich and single-family offices | the family office model | the new way to get the best clients
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for a large percentage of the super-rich (net worth of $500 million or more) with various private company interests, astute tax planning is the most valuable expertise – far exceeding other services such as investment management.

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don’t fire that staffer on may 18!

midsection of businessman moving out with cardboard box from officefour reasons not to let people go after tax season.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: i am planning on letting go of some staff after tax season and will hire replacements at a higher level. any suggestions?

more: what to do with a lousy client? | stop drowning in client documents | make more money starting now | the wrong way to look for staff | strategic planning for the small firm | before you sell your practice | work the client needs … but won’t pay for
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answer: 1) your implication is that you will hire replacements at a higher level.
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how a few of the wealthiest skate around the irs

and the irs is looking the other way.

by 卡塔尔世界杯常规比赛时间

the internal revenue service isn’t supposed to consider a taxpayer’s income or wealth when prioritizing taxpayer delinquent accounts. rather, the service is supposed to focus on balances due, pursuing collection of higher amounts.

more: pros tackle 49% of e-filed returns | survey: tax season swings into the red | another tax season from hell? | pros process 44% of tax e-filings | tax professionals report tough slogging | busy season 2021 gets off to weak start
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obviously, many of those higher balances are owed by taxpayers (or tax dodgers) in the higher adjusted gross income brackets, and the irs believes that pursuing high balance dues effectively addresses high agis.

but the treasury inspector general for tax administration says that focusing on the balance due is increasing the risk of high earners skipping out on what they owe.

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when cyber-crime hits close to home

financial services are a prime target.

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with steven sacks
the new fundamentals: thriving in disruption

with cyber-crime growing by leaps and bounds, accountants are caught in the cross-hairs, cyber-security professional jill cagliostro tells steven sacks for 卡塔尔世界杯常规比赛时间.

more: effective networking is an art | business development activities shouldn’t be a chore | cpa’s best role: leveraging knowledge, not just process | avoid last-minute deal making | five common negotiating mistakes | the myths of performance management | business is about relationships | reaching for authenticity in client service |

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cagliostro, senior product manager with splunk, a data management and security company, says “cybercriminals are getting more advanced. they’re finding new avenues and new ways to get in every single day.”

“and beyond that,” she says, “they’re also communicating with each other. so they’re able to share these new tactics and techniques amongst each other to become more proficient together.”

key takeaways

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7 signs your accounting firm agreement falls short

will it work and does it make sense?

by steven e. sacks
the new fundamentals

earlier i discussed that engaging in what is considered conflict avoidance can undo the progress a firm has made. this can be because of complacency, frustration, intimidation or a host of other issues.

more: effective networking is an art | avoid last-minute deal making | business is about relationships | can a cpa firm be different in a changing market? | a rapidly changing business environment requires flexibility | another meeting?!?! … sigh | organizational trust: top-down and bottom-up | how can change management really produce change? | trust: one building block of success
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some things are intuitively understood, but it’s those occasional sticky matters that tend to make situations unravel. establishing and keeping agreements helps to avoid confrontation; the one typically arising from someone promising to do something in a timely and complete manner and within a specified budget. even if the firm’s board casually agreed on a matter, something can go awry and threaten the direction of the firm.
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how to decide on your firm’s cas pricing

businessman and tablet with the word "pricing" above.make sure your midlevel offering is as profitable as possible.

by hitendra patil
the definitive success guide to client accounting services

when your prospects shop for client accounting services, what they find out about pricing methods and trends defines their expectations. if you follow very different approaches to price your cas offering, it will take significant effort on your part to educate the prospects (and existing clients) about why you are pricing cas the way you are.

more: cas pricing and the accounting profession | how cas communications are different | your firm’s processes can set you apart | technology and your cas clients | top five cas killers and how to overcome them | 21 ways to adjust your practice in 2021
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as they say, it’s easier to ride the horse in the direction it’s going. it is good to first conform to the perceptions of prospects when it comes to your cas pricing. once you ride the horse, you can direct it to the destination you want to take it to. once you conform to the pricing method (not the dollar value) expectations of the prospect, their anxiety and perception of risk (what value will they receive in the price they are willing to pay) reduce. after that, they are more open to evaluating the choices you present to them.
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why your firm’s core values matter

two partners celebrating business success outsideyou have to know your culture to know whether potential hires will fit.

by jody grunden
building the virtual cfo firm in the cloud

a company’s core values are the cornerstone of its culture, and people are the biggest asset a company can have.

more: when value billing eliminates guesswork | make tech your ally in protecting clients | not all employees want the same perks | what running a virtual cpa firm really costs | give your leadership team time to lead | hate billing? use a different method
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defining your core values and hiring the right people is essential for the success of your business.
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173% increase in irs correspondence backlog

who knew?

by 卡塔尔世界杯常规比赛时间

we all know how the irs works. they send a letter to a possibly delinquent taxpayer who, in quivering fear, returns a response that is slipped through the mail slot in the irs door, where it falls into a shredder that feeds into a massive onsite incinerator. the letter’s ashen remains are then loaded onto a rocket and shot toward alpha centauri, never to be seen again.

more: hunker down: the irs backlog isn’t going away anytime soon | the irs studebaker bomb | imagine irs ‘concierge’ service. just imagine. | irs has recruiting problems, too
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actually, that’s not entirely true. in 2019, irs compliance services collection operations managed to respond to 25 percent of its “inventory” of taxpayer delinquent account correspondence. the other 75 percent was considered “over-aged” after not being dealt with within 45 days of receipt.
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