today's features

what gen z wants from business | arc

the future is watching.

 

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accounting arc
with arpan grewal
center for accounting transformation

more arc: analysis, reaction, comedy

in the latest student led conversations episode of accounting arc, high school student arpan grewal hosts a dynamic dialogue with esg advisory senior manager tiffany huey from bpm, showing how accounting is becoming a surprising tool for tackling global challenges like climate change and social equity.

more accounting arc: firm differentiation depends upon client service | ron baker: surviving tariff turmoil | are we ready for the hidden risks of ai in accounting? | the research imperative: why data drives accounting successhow coaching can unlock professional successdemystifying accounting governancetop 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accountingaccounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting professionangie grissom: next gen inspo for accountantsdoes accounting belong in stem?rose wang: where numbers meet strategy and creativitytiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbersrachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education

huey, who transitioned from nonprofit work into esg consulting, now leads bpm’s esg advisory practice. “i wanted to understand how systems work,” she says. “how do businesses make decisions, and how can we make those decisions more values-aligned?”

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accountants see a host of woes for businesses

two worried businesspeople having coffee and looking at computer

capital, technology and the federal government are just some of the concerns.

by 卡塔尔世界杯常规比赛时间 research

the 卡塔尔世界杯常规比赛时间 busy season barometer sure opened a can of worms when it asked what will be “important” for businesses over the next 12-18 months.

more barometer: top three issues for business: tariffs, taxes and inflation | accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the survey offers a list of nine issues to choose from but then asks an open-ended question about what else will be important in the near-term future.

it turns out a lot of things will be important. here are a few in the voices of accounting professionals across the country.
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top three issues for business: tariffs, taxes and inflation

businessman talking on phone in the office

clients will need your help sorting through it all.

by 卡塔尔世界杯常规比赛时间 research

back in the good ol’ days of december and january, 55 percent of accountants and tax practitioners were identifying technology as the most important issue for business over the next 12-18 months.

tariffs weren’t even on the radar, and inflation ranked third.

more barometer: accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

three months later, and so much has changed. the april results of the 卡塔尔世界杯常规比赛时间 busy season barometer show tariffs and inflation tying at the top of nine issues at 66 percent. technology has dropped to fifth.
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bissett bullet: threat vs. opportunity

today’s bissett bullet: “there’s always something on the horizon with the potential to negatively impact the economy. if it’s not a global pandemic, it’s the threat of war or a general election.”

by martin bissett

there is also always opportunity. according to a report by accountancy age, even during the covid-19 pandemic and ensuing lockdown, the accounting profession grew and not just in terms of necessary compliance work. advisory services are seen as business critical in uncertain times and clients are happy to pay for additional support. we need to understand that they will look to us for certainty, for security and to point the way forward.

don’t see threat, see opportunity. learn to be the rock in the storm, find a way to deliver new value to your clients and thrive while the competition is listening to the media and worrying about how they’ll survive.

today’s to-do:

what is being reported in the news right now that could be cause for concern to some or all of your clients? what opportunities could it present? pick up the phone; find out what value you could offer your clients.

see more bissett bullets here

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boost retention by reducing repetition

staff are hard to find. change your processes.

by jody padar
the radical cpa

if you’ve posted a job for an accountant in the past few years, you know people are hard to come by. the number of responses you received was likely down if you were lucky enough to find any at all.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

according to a recent aicpa trends report, the number of people graduating with a bachelor’s degree in accounting is down, and we’ve seen a steady decline since 2015. all this while half of u.s. cpa firms have increased the number of new graduates they want to hire. a lot of us are looking for staff that simply does not exist.
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art werner: shift gears post-tax season | quick tax tip

start with proactive planning instead of reactive reporting.

sponsored by “turbocharge your profits: how to thrive in the new economy,” by frank stitely, cpa, cva  – see today’s special offer

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quick tax tip
with art werner
cpe today

as tax season winds down and the dust settles, many cpas are eager for a breather. but in the latest quick tax tip with art werner podcast, the seasoned tax educator offers a powerful—and timely—reminder: now is not the time to coast. instead, it’s the perfect opportunity to pivot from tax historian to tax strategist.

click here for more art werner

drawing on decades of experience and his trademark candor, werner explains how the very tax returns just filed can be the launchpad for a more impactful advisory relationship with clients. “what i would look at,” he begins, “is the tax return you just prepared—and use that as a script.” read more →

tax refund totals up 4%

data table

 

electronic filings take a dip.

by beth bellor

in the last days of tax season 2025, processed returns and e-filings by tax professionals both slipped back into the negative.

more: refunds up 5% as tax returns top 100 million | tax pros rev up filing pace as diyers lag | tax returns nearly match 2024 rates | tax pros edge diyers in e-filings | tax refund totals up 7% | tax pros handle 46% of e-filings | tax refund totals up 10% | tax refunds plummet, but no worries | tax refunds up 18% early on | first tax filing reports are in
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

as of april 11, the internal revenue service had received 117.6 million individual income tax returns, down 1.7 percent from the same period in 2024. it had processed 116.3 million returns, down 1.5 percent.
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dump the ‘selling’ stigma

several businesspeople talking and shaking hands, silhouette against city skyline

five tasks for business development.

by martin bissett
business development on a budget

over the years, many partners have told me about their struggles to grow their firms proactively, the main one being that they feel they must sell, which goes against the grain for them. have you ever felt that way?

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

perhaps you’ve never had to sell before, and it is taking you way out of your comfort zone. you are entering into unfamiliar territory, that alien landscape called “selling.”
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debbie kilsheimer: stop thinking small | the disruptors

“too often, we’re stepping over dollars to pick up pennies.”

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by 卡塔尔世界杯常规比赛时间 pro membership, where accounting pros go pro  – see today’s special offer

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the disruptors
with liz farr

by age 25, debbie kilsheimer was already disrupting the traditional accounting mindset. at her first job, she questioned why clients were billed by the hour when speed and efficiency weren’t rewarded.

“the smarter i get, the more efficient i become, the less you make,” she told her boss. “i don’t understand that. plus, the clients don’t know what anything will cost—so they’re afraid to call.”

more podcasts and videos: dave kersting: collaborate with co-firming | ashley francis: ai’s a partner, not a replacement | richard roppa-roberts: collaboration over competitionira rosenbloom: m&a numbers are easy – culture fit is hardroman villard: ditch the suit & shinemonique swansen: align firm values with servicestina mcgill: how to create lasting client impactstefan van duyvendijk: develop operational mindsetsteve evans: why traditional hiring methods fail | roger knecht: can you be an accountrepreneur?beth whitworth: focus on outcomes not hours |mike sylvester: learn to say nosalim omar: identify your client’s $100,000 problem | jackie meyer: earn more with fewer clients | jack fleherty: don’t be a ‘yes’ person | greg adams: from finance to storytelling | the disruptors | jody padar: make radical changes now if you want to be relevant in 2030 | rebecca driscoll: amplify reach by helping other firm owners | rory henry: create the return on relationshipsmike maksymiw: be the leader you wish you had |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

her suggestion to switch to flat-rate pricing was met with disbelief, but she knew she was onto something. two decades later, kilsheimer and her husband, hal, run a million-dollar firm built on premium service, not time sheets.

“i’m going to be starbucks. i’m going to be louis vuitton,” she says. “i’m going to be the most expensive accountant they talk to—and i’m going to deliver on that promise.”

read more →

accountants reporting a pretty good year

woman and man in office high-fiving and giving thumbs up

revenue and profit both higher.

by 卡塔尔世界杯常规比赛时间 research

in terms of client lists, revenues and profits, accounting and tax prep firms are reporting a pretty good year – maybe not as good as they expected four or five months ago, but still, not bad.

back in december and january, the early results of the 卡塔尔世界杯常规比赛时间 busy season barometer survey showed respondents somewhat optimistic about their upcoming year.

  • 15 percent expected their client lists to grow by 10 percent or more. another 34 percent were hoping for a growth of 5 to 10 percent.
  • a mere 9 percent were anticipating any kind of decrease in clientele.
  • 41 percent didn’t see much change coming one way or the other.

more barometer: concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

but now with firms looking back over their season, the stats are shifting again, with a big increase in those experiencing a decrease.
read more →

use innovation to rethink client service

businesswoman opens door to brick wall

six roadblocks to avoid.

by alan anderson, cpa
transforming audit for the future

“we cannot solve our problems with the same thinking we used when we created them.” – albert einstein

when most auditors hear the word “innovation,” they think it has to do with getting more technology. but that’s only a small part of what innovation means. innovation isn’t just throwing more technology at your audit processes. that approach is often just replicating with technology what you have done in paper for decades.

more by alan anderson
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

according to an article in forbes, “innovation is the rethinking or reimagining of a business process that already exists.” applied to audit, innovation is reimagining what audit is and what audit can be. it’s the transformation of audit from a commoditized compliance-only function to a sought-after and highly valued service that produces benefits to the clients who use that service and to the firms who provide that service.
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chris farrell: id your hidden bottleneck | the concierge cpa

optimizing the client experience is the real key to growth and profitability.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by “turbocharge your profits: how to thrive in the new economy,” by frank stitely, cpa, cva  – see today’s special offer

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the concierge cpa
with jackie meyer
for 卡塔尔世界杯常规比赛时间

on a recent episode of the concierge cpa, liscio founder and ceo chris farrell joins host jackie meyer to challenge the conventional wisdom about workflow systems in accounting. his core message? firms don’t just need better systems—they need a client-first approach to technology.

“most of the problems firms are facing stem from one thing,” said farrell, a cpa and veteran software innovator. “you’re always waiting on the client.”

more jackie meyer

farrell knows both sides of the equation: as a former arthur andersen accountant and cfo, and as a serial entrepreneur who’s spent 15 years building tools specifically for accountants. with liscio, a client experience platform, he’s tackling a key pain point: fragmented communication. “when clients don’t know where to send documents or how to respond, the firm grinds to a halt.”

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