special

eight questions to hold yourself accountable

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what are you selling on?

by martin bissett
business development on a budget

the secret to overcoming failure to correctly implement a successful business development strategy is by “winning your first client” and this starts by being accountable to someone for your performance.

more: experts: what it takes to become partner | business won’t come to you | forged in fire: the pains of leadership | a lesson in customer service and reputation | prioritize your prospects | good enough is not enough
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now that “someone” may be your fellow partners in the firm. if you are a senior manager, that may be the partner to whom you report.
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dustin wheeler: for serious cas success, hire tech teams

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and six more success tips.

click to play the video. turn up the volume. | > play the podcast and follow 卡塔尔世界杯常规比赛时间 podcasts on apple podcasts or grab the rss feed here.

transformation talks
with donny shimamoto
center for accounting transformation

center for accounting transformation
center for accounting transformation

many accounting graduates dream of joining large firms right out of college. that dream became a reality for dustin wheeler. however, it didn’t last long.

more: dustin verity: keep an open mind and constantly learn | secret to success? a growth and abundance mindset | o.d. lanier: stepping into advisory | from tax to transformation | early adopters gain an edge in audit | why the future is in risk advisory | four strategies for a future ready firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

“right out of college, i moved to las vegas and got a job with the largest local firm,” wheeler explained. “and my job there was pretty much strictly tax.”

“after a short stay there, i left for an opportunity with a smaller firm of about 16 people, which was a good change for me. it allowed me to develop some other talents that i couldn’t use at the previous firm,” he explained.

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how to prepare business plan financial projections

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businesswoman at desktop computerinside: a checklist of the five essential elements in projections. a table of basic assumptions. a sample accountants’ report for compilation of a projection.

by ed mendlowitz
77 ways to wow!

a key element of a business plan is the financial projections. basically, these should show how much will be made and how much is needed to accomplish the goals.

more: what’s more profitable, raising or lowering prices? | three ways to run a break-even analysis | price not always the top consideration in a sale | when an owner dies without a buy-sell agreement | due diligence is in the details | manage better with the right financial tools
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putting these together is a much harder task. the projection period is usually five years, although shorter periods are not so uncommon. to prepare the projections a mindset must be established that puts the preparer five years into the future and has them looking back on the five-year history of what has been done.
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why tax planning matters so much to the wealthy

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money tree growing in the middle of green meadowmake the boom in these services work for you.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

tax planning is in very high demand by the wealthy, growing exponentially in importance as you move up the wealth hierarchy.

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

for a large percentage of the super-rich (net worth of $500 million or more) with various private company interests, astute tax planning is the most valuable expertise – far exceeding other services such as investment management.
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raise client expectations with cas

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businessman pressing virtual "automation" buttonthey see what can be automated.

by hitendra patil
client accounting services: the definitive success guide

we know that cas generally constitutes three key service segments:

  • after-the-fact financial statement preparation, i.e., “write-up,”
  • business transaction processing and
  • outsourced cfo and controller services.

more: launch cas in just eight steps | get sticky with cas | the why behind your cas why | who is the professional?
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tax planning/tax strategy services may also become part of your cas offering if you have interest/expertise in that segment.
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rate managing partners in six areas

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blue pencil on survey formincluded: six tables to help you do just that.

by august j. aquila
what makes a great partnership

according to marc rosenberg, managing partners should focus on the following six areas:

  • leadership
  • profitability
  • strategic planning
  • team building
  • learning/training
  • asset protection

more: eight ways managing partners make a real difference | ten steps to a new managing partner | what managing partners must be doing | do your partners pay their own way? | how to create firm accountability
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each of these areas is important and worthy of further discussion. the size of your firm, number of partners/owners and the existing management team will influence the areas of importance. the following rating scale applies:
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have you planned how to service your new revenue?

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two businessmen discussing a projectsix marketing considerations. also: nine goals beyond getting new clients.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

firm objectives are the context for marketing programs, which are, in turn, the blueprints for achieving firm objectives. to think of marketing otherwise is to court marketing programs that are irrelevant and unproductive.

more: how to set marketing objectives | nine reasons that prospects say yes | how marketing evolved to 3.0 | accountants don’t sell soap.
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the word market warrants some clear definition. a market is a group, of any size, with a common need or purpose. a market is a group that can be reached by common media. a market group is dynamic, subject to change, to reorganize, to respond to such external forces as the economy, law and regulation, and social factors.
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cyber insurance costs rise in health care as attacks soar

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just how will that affect health care costs for employers?
illustration of man pushing padlock button

by rick richardson
technology this week

health systems – having already been hit by labor and supply chain costs and broader economic woes – have another unwieldy financial problem: the soaring costs of cyber insurance.

moody’s investors service notes that, while it’s not sexy, the sheer size of cyber-crimes and insurers’ reluctance to cover losses brought on by ransomware attacks are seriously impacting hospitals.

more tech this week:  chatgpt: what it is. why you need to know. | russia-linked ransomware back with a vengeance | amazon aws: the mainframe killer? | amazon launching its first internet satellites | russian solarwinds hackers at it again | nasa finds a $10 quintillion asteroid | firms must balance benefits, risks of emerging technology | microsoft and google go to war
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

“the timing of the insurance price increase is bad for health care. there isn’t much room for error, ” said matthew cahill, a moody’s analyst. there have been double-digit increases in premiums over the past four years, often more than tripling in a single year. according to a recent analysis from property casualty 360, the industry’s insurance costs have finally started to stabilize in the first quarter of 2023.

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four philosophies for managing a cpa firm

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closeup of businesswoman writing on a flipchartbonuses: org charts for small, medium and large firms, plus 25 best practices.

by marc rosenberg
how to bring in new partners

when we discuss how cpa firms are managed, there are two kinds of firms.

more: how partner and staff actions impact profits | the business side of cpa firms | it shouldn’t take so long to make partner | three types of skills you need to become a partner | seventeen basic expectations of partners | nine ways to woo a prospective partner
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the first kind of firm argues that there is not much that needs to be managed at a cpa firm. these cynics might say, “come on. running a cpa firm isn’t rocket science. you hang out your shingle. you get clients. you hire staff. you do the work. bill and collect. what needs to be managed?”
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find an extra set of hands for time-consuming tasks

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get personal and professional help at a fraction of the cost. man with head down on desk, sticky note with "help" writte on it on baseball cap

by beth ziesenis
app of the week

admins around the globe keep the world spinning, and administrative professionals day is the day to sing their praises (okay, you should be thanking them all day, every day, but especially at the end of april).

more apps of the week:  make your computer a clean slate | recycle and repurpose old devices | enlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in order | app of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination | 
see all: apps of the week here |
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we could all use a little more support, and you have outsourcing options galore in today’s tech-connected world. here are a few of my favorites:

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twyla verhelst: how firms get creative to compete

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that includes hiring non-accountants.
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the disruptors
with liz farr
for 卡塔尔世界杯常规比赛时间

you have to be intentional about creating the firm you want, said twyla verhelst, cpa. the head of accountant channel at freshbooks and creator of women in accounting mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally.

more: clayton oates: one way to keep clients for life | randy crabtree: follow these three rules to keep employees happy | erik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshift | jennifer wilson: empower young workers to build the firm everyone loves | mike whitmire: re-think your hiring and training practices | hector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be free| private equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinson | when financial statements go extinct with corey schmidt | can geraldine carter save accountants from themselves? | re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

she said cpas should be asking, “why is it that a particular goal appeals to you?” “is that the right thing to be working toward now?” “what will you do to get there?”

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