ethics question: commissions and contingencies
follow the standards.
by august j. aquila
cpa billing rates
make the value curve work for you
does your position match client perception?
how to fire a client
bonus: sample client disengagement letter.
by sandi leyva and michelle long
how utility and value affect pricing
eight kinds of utility and four perceptions of value.
how competitors drive pricing
you need to know the four types of competition.
how to tell who fits cas
then give your pricing “why.”
by hitendra patil
client accounting services: the definitive success guide
how to leverage demand in your pricing
implementing service differentiation, direct sales and promotion.
by august j. aquila
the four phases of service life
plus the effects of a late mature market.
what we know about pricing strategies
where penetration comes in.
make the most of your marketing mix
updating the five p’s.
fine-tuning the subscription fee model
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how cpa jamie lopiccolo’s subscription pricing models manage client expectations and the firm’s cash flow
with steven sacks
marketing orientation is what firms need
production orientation is where too many rest.
by august j. aquila
when hourly-billing hurts profits
the rule of three algorithm vs. the new cost-plus worksheet.
by august j. aquila