special

cas or caas? getting clarity

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cpa judy trepeck explains why client accounting services (cas) should really be called client accounting and advisory services (caas).

follow 卡塔尔世界杯常规比赛时间 podcasts on apple podcasts or grab the rss feed here.

if providing value-added services is the motivating factor, then why not identify, define and structure it so cpas understand what they can deliver and so clients will understand what to expect from their cpa?

with steven sacks
the new fundamentals

key takeaways: read more →

if you can’t explain it, no one will buy it

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woman working at desktop computerwhat’s your advisory process?

by gary bolinger
profit in disruption

every firm that is serious about advisory services needs one client-facing advisory process that you can articulate to the market, but that is also consistent with how you deliver advisory services and of course operate internally. there is no need to “customize” the advisory process based on the client.

more bolinger on advisory: you can’t separate the business from the client |tell managers what ownership means | clients: what accountants don’t understand | why accountants fail at consulting | advisory vs. low-value clients | what + who leads firms to better service | how accountants are profiting in disruption | ask the right question(s) | seven elements of engagement for cpas | true advisory work isn’t just consulting

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the value in advisory services is not just in fees from strategic reviews but from all of these services, and often the fees from consulting can be very significant. for this reason, your advisory services need to be structured and not ad hoc. it is important that you have an articulated, repeatable advisory process, which must be client-facing, not just a list of technical services.
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the big battles ahead for corporate finance

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advisory board members say it’s happening “whether a cfo chooses to do it or not.”

by the center for accounting transformation
improvetheworld.net

according to a group of corporate finance professionals, one of the most significant issues facing corporate finance teams is refocusing team members toward higher-value work such as interpreting data and advising on issues and solutions rather than allowing them to continue performing rote, manual tasks.

related:  top issues for 2022: talent, time, and transformation

learn more about the center’s audit advisory board or view the center’s transformation courses.

“the biggest risk that is clear to me is to continue the antiquated and outdated people strategies, performance, process, understanding, lagging platform adoption, and not understanding the deep relationships that we need to build instead of keeping the status quo,” offered chris ortega, ceo of fresh fp&a. “to me, that is 100% the biggest risk that we now face in the accounting and finance  space.”

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must-knows about stock-based comp

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portrait of kei morita
morita

new rules make it easier, but traps remain for awards that are not carefully structured.

by kei morita
holthouse carlin & van trigt llp

kei morita is a principal in the los angeles office of holthouse carlin & van trigt llp.

with the war for talent at a fever pitch these days, stock-based compensation (sbc) is one of the most effective ways for private companies to attract and retain valued workers. it’s also a very effective way for early-stage companies and other private entities to preserve cash flow while allowing key employees to share in the company’s growth. but the sbc accounting rules and calculations can be very complex.

more tax practice: new small firm cost seg opportunities  |  what gig workers want  |  avalara crush set for may 17-18  |  accountants agree: the top five ways to fix the irs  |  can the r&d tax credit be used to offset the amt?  |  how the r&d tax credit has expanded over the years

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while fasb and the private company council (pcc) issued guidance late last year to make it somewhat easier for private companies to account for share-based awards, many challenges still remain. if you’re a cfo, controller, treasurer, hr director or another stakeholder in a privately held company – or have clients that are privately held companies – it’s critical to follow the sbc accounting rules correctly.
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when an employee’s growth has gaps

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older man and younger man in meetingwhere did all that experience go?

by ed mendlowitz
call me before you do anything: the art of accounting

we hired sam out of school and he worked for us for two and a half years and then we split up our firm. this was ages ago and sy and i left our third partner to form our new firm on jan. 1.

more: my first trainee | the growing pains of a small firm | giving clients the best you’ve got | why map programs are essential | how to become a specialist | secrets in specialties | making sure the son got proper credit | yes, shirt logos can matter | 10 more reasons cpas quit public accounting | family trees of clients | preparing for the worst (thanks to my wife)
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

however, there is a valuable lesson here and i think it is worth sharing. it changed the way we hired staff.
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the three types of advisory services clients need today

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how to use the whole-of-client approach.

by gary bolinger
profit in disruption

planning for positive change and why people do what they do (or don’t) is fundamental to advisory services.

more bolinger on advisory: you can’t separate the business from the client | tell managers what ownership means | clients: what accountants don’t understand | why accountants fail at consulting | advisory vs. low-value clients | what + who leads firms to better service | how accountants are profiting in disruption | ask the right question(s) | seven elements of engagement for cpas | true advisory work isn’t just consulting

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

your clients have both personal and business goals. over time you should assist the client in achieving both business and personal goals.
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blake oliver: why tax work yearns to be free

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disruptors: the business model isn’t broken yet, but the pyramid scheme is crumbling.

follow 卡塔尔世界杯常规比赛时间 podcasts on apple podcasts here or grab the rss feed here.

with liz farr for 卡塔尔世界杯常规比赛时间

the accounting firm is a pyramid scheme destined for collapse, according to podcaster and enfant terrible blake oliver in this exclusive interview with liz farr for 卡塔尔世界杯常规比赛时间.

more disruptors: private equity explodes in u.k. | brannon poe: the status quo must go  |  accounting nerds, unlock your super powers  | private equity vs. the cpa firm partnership the fintech flood: accounting will never be the same  |  think small to think big with matt wilkinson | your sales tax headaches are only just beginning | when financial statements go extinct with corey schmidt  |  can geraldine carter save accountants from themselves? |  re-inventing accounting with tyler anderson |  turning client service into new revenue

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

in this exclusive interview with liz farr for 卡塔尔世界杯常规比赛时间, oliver says the system is simple and simply devious: bring in staff, work them a ton of hours, and the profits flow to the top, blake says.

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don’t confuse marketing with biz dev

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or your revenue growth could get stuck.

by sarah johnson dobek

marketing and business development. when these two functions work in tandem, accounting firm growth can soar. however, too often, misaligned – or unclear – goals and expectations lead these two revenue generators to work independently and become counterproductive.

more: do you ask the right questions to deepen client relationships?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

many professionals get tripped up trying to do both at the same time, so understanding the goal of each is key to a successful growth strategy for accounting firms:

  • marketing: as a one-to-many activity, marketing amplifies your message to build brand awareness and help generate new leads. this includes, but is not limited to, creating thought leadership that feeds the website, social media, and email communications; advertising; event management; identifying potential buyer groups and understanding their personas; and researching new areas for service line and industry growth. these strategies and tactics bring potential new clients and existing clients into your firm’s orbit, allowing you to develop and nurture those relationships into sales.

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how much cas profit per person?

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survey reveals the top four pricing strategies.
price and value balanced on scale above a tablet computer

by hitendra patil
the definitive success guide to client accounting services

pricing your services correctly to ensure reasonable profitability is a significant decision you will make in your client accounting services practice.

more: five reasons the top 100 loves cas | look backward for your cas processes | make sure your differentiation is truly different | is it time to outsource?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

our survey results revealed how cas firms price their cas offering:

  • the topmost method of pricing cas offering was fixed/flat fee, which 41 percent of the respondents used.
  • the following most common pricing method was a mixed method of pricing (a mix of hourly, fixed, and value pricing), charged by 36 percent.
  • hourly billing was used by 33 percent.
  • about 28 percent used value pricing.

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five skills that spell success

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and none are tax or accounting.number 5 drawn in sand

by sandi leyva
the complete guide to marketing for tax & accounting firms

we’ve worked hard on gaining our accounting tax and auditing skills. those skills alone will keep us working as employees for someone else, but what if we want to go out on our own or grow our business beyond what we have now?

more: the seven-step plan for marketing by spreadsheet | five things clients have taught me | beyond compliance: what more you can provide
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are five skills to consider adding to your toolbox to get ahead faster.

how do you rate in each of these areas?

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the art of leadership: empowerment

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but there has to be accountability.

by anthony zecca
leading from the edge

editor’s note: zecca’s new book, “leading from the edge – creating a standout, high-performing organization,” focuses on the leadership needed for accounting firms to succeed in a future of seismic disruptors. in this special series, he addresses key aspects of “edge leadership” and the challenges most accounting firm leaders (all leaders for that matter) are facing today. the first article in this series focused on strategy because leading a firm without a strategic roadmap is like walking on a treadmill – no matter how fast you move or how long you tread, you end up just looking at the same wall.

a characteristic of a great “edge” leader is the ability to empower everyone, understanding that your responsibility is to lead and not manage as a leader. if a leader does not have the confidence in their leadership and/or their leadership team to empower those who they lead, the result is managing everything versus leading everyone.

more: the art of leadership, lesson one: strategy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

why is empowerment the second leadership concept in this series? a characteristic of a great “edge” leader is the ability to empower everyone, understanding that, as a leader, your responsibility is to lead and not manage. if leaders do not have the confidence in their leadership and/or their leadership team to empower those who they lead, the result is managing everything versus leading everyone.
read more →

new small firm cost seg opportunities

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portrait of brian coddington
coddington

accountants’ top five questions answered.

by brian coddington
source advisors

brian coddington is the director of tax accounting methods and credits in the fort worth, texas, office of source advisors.

cost segregation is a highly beneficial and widely accepted tax compliance strategy utilized by commercial real estate owners and tenants to accelerate depreciation deductions, defer tax and improve cash flow.

more: can the r&d tax credit be used to offset the amt? | how the r&d tax credit has expanded over the years | the nine-point plan for handling §179d
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1 — who uses cost segregation?

once used only by the largest accounting firms and real estate owners, this practice has now become routine for commercial property owners of almost every size.

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