卡塔尔世界杯常规比赛时间

today's features

practice development is no longer optional

“you can’t not try.”

by marc rosenberg, cpa
author of what really makes cpa firms profitable?

certainly, one of the most obvious ways to increase revenues is by bringing in more business. firms usually find that most or all of this additional business falls directly to the bottom line. so why don’t so many firms at least try to do it?

more marc: 10 good ways the achieve partner accountability • pick your partners right to begin with • the first nine questions your partner team needs to embrace for optimal profitability • profitability and the value of strategic thinking • the five essential building blocks for creating a strong accounting firm • the seven signs of great leadership in a cpa firm • compensation issues for the new managing partner •

marketing is certainly one of the biggest, if not the biggest, ways the cpa industry has changed over the past 30 years. many years ago, a client of mine told me that all that is needed to be successful is to hang out your shingle and have good technical skills and reasonably good interpersonal skills. sooner or later, clients would come. read more →

outlook & analysis

10 ideas to keep your firm moving forward

attract and retain the best and the brightest.

by jean caragher
capstone marketing

daniel burrus, considered one of the world’s leading technology forecasters and business strategists and author of six books including “flash foresight: how to see the invisible and do the impossible,” was the opening speaker at the 2012 cch user conference held this week in my new hometown of san diego.

complete conference coverage: cloud & mobile technologies drive change in tax and accounting | how apple is changing your business | 10 ideas to keep your firm moving forward |

given the rapidly changing world in which we work, burrus challenged us to look into the future to determine those hard trends (those that will happen whether we want it or not) and soft trends (those trends over which we have control) that will impact our business. then, he encouraged us to use flash foresight – the ability to trigger a burst of accurate insight about the future – and to use it to produce a new and radically different way of doing things. read more →

busy season management

seven smart ways to make this your best tax season ever

how to make tax season work for you and not just your clients.

by ira s. rosenbloom, cpa

tax season is a fantastic business cycle for accounting firms but too few leverage all of their hours to capitalize on its value. the time has come to maximize the value of tax season and make this your best tax season yet.

here are seven vital agenda items to achieve the kind of success you deserve: read more →

outlook & analysis

a&a report: accounting for long-lived assets; au-c section 520; planned nonattest services changes

[free podcast]

practical accounting and auditing guidance from the plain-english a&a update service by dr. thomas a. ratcliffe, phd, cpa

executive summary:

accounting for long-lived assets: addressing impairment issues

when events or changes in circumstances indicate that carrying amounts of long-lived assets might not be recoverable, it is important to remember that these assets need to be evaluated to determine if impairment losses should be recognized.

au-c section 520: analytical procedures

as auditors implement the clarified auditing technical literature in calendar-year 2012 and subsequent period engagements, they need to understand and implement new guidance associated with use of analytical procedures in audit engagements.

planned nonattest services changes: preparing statements

both the aicpa professional ethics executive committee and accounting and review services committee have exposure drafts with comments due by the end of november where the plan is to include preparation of financial statements under the umbrella of nonattest services performed for clients.

click read more to get the free 10-minute podcast. read more →

pro member exclusive

how apple is changing your business

outlook & analysis

cloud & mobile technologies drive change in tax and accounting

pro members: get the full 28-page report instant download.

[jwplayer mediaid=”24246″]

cloud and mobile top the list of emerging technologies transforming the tax and accounting profession, according to a new cch survey.

screen shot 2012-11-06 at 12.13.18 pm — pro members click read more to download complete report

“we’re now at a point where all the benefits that have been talked about from emerging technologies are here – firms using these technologies today are seeing tremendous benefits in productivity and the value they can deliver to clients,” says kevin robert, president and ceo for wolters kluwer tax and accounting, which runs cch.

complete conference coverage: cloud & mobile technologies drive change in tax and accounting | how apple is changing your business | 10 ideas to keep your firm moving forward |

according to professionals surveyed, improved client service is the driving force behind their adoption of these emerging technologies, along with improved productivity and profitability.

pro members get the full 28-page report instant download:

read more →

busy season management

the real election day winners? accountants

what the election means for busy season: join the survey, get the answers.

by rick telberg

the re-election of president obama may sweep away a few uncertainties in tax and economic policies that have been stymieing business decision-making. but it also sets the stage for a very busy busy-season, complete with last-minute changes in code and forms.

and i’d be surprised if the partisan gridlock in congress suddenly loosens. read more →

outlook & analysis

the three degrees of risk

r-i-s-k: it’s amazing that so simple a four-letter word can be so complicated.

by bruce w. marcus
professional services marketing 3.0

there are risks with dire consequences and risks with negligible consequences. there is risk in every human enterprise; in every trade or endeavor. we take risks, in varying degrees (and sometimes unwittingly) every day or our lives. there is even risk inherent in getting out of bed in the morning. but what – on any level – does risk really mean? can risk be tamed?

more professional services marketing 3.0: • the four cornerstones to building a marketing culture • the nine hallmarks of a marketing culture • getting the client is only half the battle • practice development: it’s not rocket science • nine fundamentals for a healthy marketing culture in an accounting firm • what accounting firms need to understand to grapple with radical change • six reasonable goals for cpa firm marketing •

there are different degrees of risk, depending upon how great the opportunity to profit if you succeed, how dangerous if the risk you take portends the possibility of failure, how much is at stake if you fail. read more →

outlook & analysis

his and her brains at work in tax and accounting

three things that are different.

by sandi smith, cpa
accountant’s accelerator

are men’s and women’s brains different, when it comes to the workplace? the answer is a resounding yes, and more importantly, science is finding that men and women work differently. when a woman works like a man does, her health suffers

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

here are three things that are different in men’s and women’s brains. read more →

management

10 good ways to achieve partner accountability

remember: strong levels of partner accountability lead directly to higher levels of firm profitability.

by marc rosenberg, cpa

accountability. a word that strikes fear (unnecessarily, i might add) in the hearts of partners.

we see this constantly in the free-agent age of professional sports. athletes sign a lucrative, long-term contract, and promptly start producing less. partners in firms are no different.

more marc: • pick your partners right to begin with • the first nine questions your partner team needs to embrace for optimal profitability • profitability and the value of strategic thinking • the five essential building blocks for creating a strong accounting firm • the seven signs of great leadership in a cpa firm • compensation issues for the new managing partner • 20 decisions for your firm’s new partner compensation committee • three ways to break partner gridlock in an accounting firm • what partners are entitled to, and what they’re not entitled to | how to make partner? • why accounting firm partners are “popping prozac like m&m’s” •

here are 10 good ways to achieve partner accountability. every one of these measures is time-tested and works well. some work better for some firms than for others. the key is not simply to provide for the accountability measure, but to do it well. read more →

management

what do you think you’re doing?

effective management doesn’t just happen.

here at 卡塔尔世界杯常规比赛时间, ed mendlowitz answers some of the toughest questions practitioners can throw at him. he’s the right one to ask. after more than 40 years in the business – building his own practice, running the firm, and eventually selling it to a major regional firm, withumsmith+brown, where he remains a senior partner and consultant to professional services clients – he has the answers. we’re happy to have him at 卡塔尔世界杯常规比赛时间. send your questions for ed here, or chime in with comments below.

question: sometimes i get stuck doing work that the client did not ask me to do, that is not chargeable and simply a waste of time, but i get trapped (by myself). any words of wisdom to avoid this? read more →

charts & graphs

what new accounting grads want from your firm

survey of college professors provides clues for successful recruiting.

internships and social networks speak loudest when new college accounting graduates weigh their first jobs offers, according to a new public accounting report survey obtained by 卡塔尔世界杯常规比赛时间.

the study ranks the relative importance of factors to students when choosing a job offer, including:

access to latest technology
compensation and benefits
desirable location or geographic base
long-term career opportunities
technical reputation
the firm’s long-term business outlook
the firm’s quality of life in terms of an employee-friendly environment
whether the offer is from a big four firm
workplace diversity

and the survey reveals the companies and cpa firms soon-to-be graduates are hoping to join:

a company in private industry
any big four firm
any top 25 firm
a local firm
bkd
deloitte
e&y
grant thornton
kpmg
pwc

the survey also shows how many undergrads have actually worked in a public accounting firm before graduation, and the top 10 corporations would recommend as employers. but the most closely followed part of the survey are the rankings of the top 25 undergraduate accounting programs.

the responses are tabulated in the following charts with analysis by the survey’s author:

outlook & analysis

the accountants’ first look at microsoft surface

microsoft ceo steve ballmer introducing the surface tablet

and the plethora of new tablets.

by randy johnston
network management group

microsoft surface has shipped, and i was one of the lucky people to get one of the very first units. we are going to see many new tablets released this fall including the ipad mini, which i have on order ($634.99), as well as the new ipad4 and replacements for the google nexus7 and samsung galaxy tab 2 that i own, like and use. the tablet operating systems, usability and applications improve daily. i am the most productive on a tablet with a keyboard, but that may not be true for you. my skin type requires touching a screen multiple times for the touch to be recognized. for example, it is normal right now that i have to touch my iphone 5 2-5 times for each character i type. this past friday, i counted 17 touches to type a single letter. interestingly, though, is that the microsoft surface has not required me to touch the screen multiple times. i’m not sure if there is a technology difference that makes this touch actually work, or if it is something else, but it is fun to have a correctly working touch surface!

it is helpful for you to know that i have used every apple ipad and every apple iphone since release. i “get” how apple’s technology is supposed to work.

for business purposes, the microsoft surface may be a better product.
but should you wait?