special

gadget simplifies multiple screen use on the go

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turn your travel laptop into your all-in-one portable workstation.

by rick richardson
technology this week

a device from rollingsquare named the edge kit could be that standout stocking stuffer for that special someone who works from home or for a deserving college student.

more: the cheapest clean energy might be lunar | only 19% of firms host email | 52% of firms look outside for it support | firms battle disruptions in communications and workflows | pandemic changed work for 64% | pandemic? what pandemic? | m&a looms large for 30% of firms | today’s top 3 tech problems: security, client onboarding and workflow | today’s top 3 problems: staffing, workflow and tech
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billed by its makers as “the first modular work-from-home kit,” the edge kit consists of a phone and tablet mount for your laptop that allows the convenient use of dual screens and efficient study and work.

here’s how it works:

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a list is not a pipeline

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golden vintage tap with money flowing outbonus checklist: 5 points for grading prospects.

by martin bissett
business development on a budget

so you’ve done all the work to get yourself composed and prepared to go out and generate new opportunities, find new business and new clients. now what? how will you know who to contact for the first step?

answer: your pipeline.

more: what the next generation of practice leaders faces | consistency is key to business development | comfort vs. complacency | how are you showing your commitment? | five questions about your network | seven things that good advisors skip
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many partners think they have a pipeline, but they don’t. what they actually have is just a list of prospects they’ve

  • met with,
  • would like to meet with or
  • have worked with in the past.

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so you think you know accountants?

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make no mistake about it: the face of accounting is changing.

 


accountants at work

by seth fineberg
at large

many accountants today have lives that aren’t quite as sedentary as the career and personality an accounting professional may have once dictated. the old guard has been passing the torch to the new. technology has permeated every aspect of accounting work, and even the skillsets have evolved.

more fineberg: what bogs down accountants | your classic business model won’t allow growth

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so, you think you know accountants? let’s start with the members of the canadian metal band ken mode (short for kill everything now mode). they’ve been a band for over 20 years, have toured, and produced multiple albums; nearly all are accounting professionals. the group’s founding members, brothers shane (drums) and jesse matthewson (guitars and lead vocals), as well as their newest member kathryn kerr (saxophone, synth, piano, percussion, backing vocals), are all accountants.

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donny shimamoto: future firm growth requires a mindshift

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we can’t keep going the way we’re going.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

donny shimamoto, cpa.citp, cgma, says that one of the covid pandemic’s benefits is accelerating technology adoption.

more: jennifer wilson: empower young workers to build the firm everyone loves | mike whitmire: re-think your hiring and training practices | hector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be free| private equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinson | when financial statements go extinct with corey schmidt | can geraldine carter save accountants from themselves? | re-inventing accounting with tyler anderson

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with the ongoing talent crunch, technology is one of the ways firms can get the work done with fewer people, as firm owners seek to create a sustainable balance “because we can’t keep going the way that we’re going.”

pro members always get all the top takeaways, details on the guest, and the full transcript.

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the 12 big questions for 2023

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accounting leaders say these are the issues firms must face.

by 卡塔尔世界杯常规比赛时间 research

as gale crosley of crosley+consulting notes in the 2022 rosenberg survey, we are in the midst of “an unusual year of high uncertainty, unpredictability and sapped energy among our profession’s leaders.”

more trends & outlook for 2023: the biggest change in accounting? personnel | look who’s making money now | merger minded? go out on top! |  capacity strategies drive change | who wants to be partner? not enough | private equity heats up m&a | top five trends |  compensation gets creative | cpa partners rejoice on surging fee growth | the office is over | accounting firms face up to private equity | irs hires will add pressures | consolidation brings challenges, opportunities |

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yes, indeed. the profession, once characterized as staid and stable, has been hit by a confluence of what crosley calls “four major thunderbolts,” to wit:

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18 ways to boost billings and collections

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happy hispanic businesswoman making a gesture of successdaily timesheets, change orders and other ways to ease your load.

by august j. aquila
price it right: how to value accounting services

is the phrase “effective billing philosophy” an oxymoron? i’m beginning to believe that it is. analysis of the results of current billing and collection procedures and policies reveals that, for the most part, they aren’t working very well.

more: get clients to accept your new pricing philosophy | getting partners to accept a new pricing philosophy | ethics question: commissions and contingencies | how competitors drive pricing | what we know about pricing strategies | when hourly billing hurts profits
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the fact is, they have not worked well for decades. while it is true that most firms have some sort of billing procedure and some even have a billing philosophy that is taught to each new biller, the fact is they are seldom followed. hence, very few firms have an effective billing and collection philosophy.
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how weekly cas reports help businesses

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traditional reports stop short. here’s the difference.

by hitendra patil
client accounting services: the definitive success guide

if you are wondering whether cas needs a different set of reports, you are in the right place. at the same time, it may be confusing how you can produce reports that are different than those your software provides out of the box.

more: six ways that cas processes are different | nine ways to measure client experience | twelve clues it’s time to outsource or offshore | six steps to spreading cas awareness | cas is an upgrade pitch | hook your firm on cas | can you identify real cas prospects? | the big money in cas for small firms
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cas is about the outcomes of your work, from the clients’ perspective. cas outcomes are useful, insightful, and advise clients in ways that routine, traditional reports cannot deliver. the outcomes you provide from your cas offering need to relentlessly focus on the relevance, usability and importance from your clients’ point of view. one of my ex-clients, an experienced and expert cpa from san diego – who had mostly high-net-worth individuals with multiple businesses as his clients – told me, “after 19 years in practice, i realized that small to medium business entrepreneurs are not really concerned with managing their balance sheets. it is the job of the accountant.”
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three questions for the new year

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young black woman sitting in front of laptop looking thoughtfulbring some clarity to your next steps.

by sandi leyva
the complete guide to marketing for tax & accounting firms

with 2023 upon us, it’s a good time to take stock of where we stand for the year, plus regroup as needed before the busy season begins. with so many changes in software, politics, tax laws and global standards, it’s pretty easy to feel a little disorganized.

more: five lessons my clients taught me | five tests: how open are you to change? | maybe price isn’t the problem | three thoughts for a quiet morning | the seven-step plan for marketing by spreadsheet | why your social media is a flop | beyond quickbooks: wowing your clients
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here are three steps to help us take stock of our foundational business goals, re-evaluate our big picture and get us centered as we enter this new phase.
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merging? protect your staff

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five young business people at work in an office setting.if your people matter, show it.

by marc rosenberg
cpa firm mergers: your complete guide

when a cpa firm acquires or merges in a smaller firm, it is common for the seller’s staff to be employed by the buyer.

more: cherry-pick your merger partner | 34 steps to implement a merger | m&a: the six types of due diligence | why solo cpas need pcas | where mergers go wrong
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in this situation, there are two very important documents to be executed between the buyer and the seller’s staff:
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outlook 2023: irs hires will add pressures

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incentives will bring new opportunities.

by julio gonzales
the rosenberg map study

the current tax changes from the inflation reduction act include 87,000 irs hires to bolster tax return audits for small business.

more: outlook 2023: look who’s making money now | outlook 2023: capacity strategies drive change | outlook 2023: top five trends | outlook 2023: compensation gets creative | outlook 2023: the office is over | 2023 outlook: accounting firms face up to private equity
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i believe the additional irs agents will create significant pressure on accounting firms to increase staff and costs associated with client audits. this will create pressures to take advantage of tax credits and incentives, but firms must do this with third-party providers with impeccable reputations.

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going viral: today’s top marketing strategies

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when did you last optimize?

by penny breslin
it’s not just the numbers

the global pandemic has significantly impacted every aspect of business and our society, including digital marketing and how we do business. accounting firms had to pivot and shift their practices to increase their online presence to stay connected with clients, find a way to stay relevant, and increase their client base.

more: marketing? know your goals first | pick your favorite clients | keep the accountants focused on accounting | what do you want advisory services to be? | meet the new bos | why ai is not the enemy
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the pandemic initially muted and almost eliminated traditional marketing, such as in-person meetings, conferences, and other events, and it amplified the importance of digital marketing in growing accounting practices.

many turned to social media, producing more relevant content, increasing their paid ads budgets, and launching webinars and podcasts. digital marketing is here for good, and firms must embrace it to grow. whatever business goals you have, you can utilize several digital marketing strategies and platforms to achieve them and significantly impact the future of your practice or firm.
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what the next generation of practice leaders faces

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woman's hand pressing words "ask an expert"“now, more than ever before firms need to be clear regarding their roi proposition to clients.”

by martin bissett
passport to partnership

the passport to partnership study collated a number of responses in a conversational style. the need for professionals who can remain calm in the storm is showcased below and was repeated many times in various different ways.

more: consistency is key to business development | prepare the next generation now | are you committed to your firm? | nine points to check before hello | why clients struggle with growth | nine biz-dev metrics for making partner | communication isn’t about you
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the expert council

what is going to be the single biggest challenge for the next generation of practice leaders?
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