special

discover 5 free software faves

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young businessman thinking, software icons in thought cloudreplace costly subscriptions with free alternatives to popular programs.

by beth ziesenis
app of the week

february is free and open source software (foss) month! we nerds celebrate the programmers and developers who share their creations so that we all benefit.

more apps of the week:  make your computer a clean slate | recycle and repurpose old devices | enlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in order | app of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination | 
see all: apps of the week here |
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to celebrate, check out these free open-source options that hold their own against the well-known paid versions.

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five methods to show your firm’s marketable value

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man's hand drawing upward arrow with words "value for money"plus four tips for content creation.

by hitendra patil
client accounting services: the definitive success guide

your firm’s value proposition is not what you say. it is what your clients and prospects perceive. perception is reality. here are some proven ways to identify your firm’s real marketable value.

more: seven ways to market your cas offering | 12 cas profitability killers | cas involves true communication | how weekly cas reports help businesses | cas: much more than bookkeeping | matching your tech to your cas clients | six steps to spreading cas awarenessgoprocpa.com
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  • ask your clients: it is not so easy to “be in the customers’ shoes.” you will be surprised how you can gain immense insights from your clients – about how they perceive and experience your service and how they feel; what they find of value and what they feel frustrated about. don’t guess, don’t assume, just ask them. it is easy to conduct customer surveys online (e.g., surveymonkey has a free version that allows you to collect 100 responses; google forms are also free to use). identify the most common positives and negatives that emerge from survey data to be able to improve your marketing and customer experience.

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leadership must focus on talent, talent, talent

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red rocket rising above white hot air balloonsacquisition vs. recruitment.

by anthony zecca
leading from the edge

in my recently published book, “leading from the edge – creating a standout, high-performing organization,” i focus on the leadership accounting firms need to succeed in a future driven by seismic disruptors.

more: teamwork drives firm success | the two sides of the culture coin | four accountability steps for firm success | how to build a standout team | five keys to becoming a high-performing firm | assessing your firm | the 4 traits of great cpa leaders
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leadership has a responsibility and impact on creating the standout, high-performing talent necessary to drive the firm’s long-term strategy. we all understand and believe that at the end of each day, the firm’s greatest asset walks out the door (or in today’s world, disconnects). the quality of a firm’s talent directly relates to the success and performance of the firm.
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how to create firm accountability

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businesswoman talking to businessman over tabletit’s a culture, not a checklist.

by august j. aquila
what makes a great partnership

traditionally, becoming a partner in a cpa firm meant the end of a long, hard slog of grunt work and extended hours. but in today’s competitive environment, making partner is only the beginning of a new chapter of risks and challenges. and the work isn’t getting any easier.

more: eight criteria for partnership | how to achieve partner unity | five questions to ask your partners about accountability | how you can get partners to change | the seven building blocks of a great partnership
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today’s top cpa firm leaders are looking for new ways of building successful, enduring organizations. the culture of collegiality that gave way to a culture of entitlement is giving way to a new culture of performance and accountability.
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how marketing evolved to 3.0

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blue glowing new technology background with particleschange is a result; evolution is the process.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

it’s not difficult to understand, in this economic environment, why the word change looms so large in professional services dialogue. the nature of the professions, rooted as they are in history and tradition, can be fairly rigid, and resistant to innovation. but the times seem to have accelerated the need for new ideas and structures to cope with new economic and social problems and opportunities.

more: why value pricing works | accounting marketing 3.0: new rules | accountants don’t sell soap. | why competition matters most
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the accounting profession, even as we know it today, is practically prehistoric, and is now so bound by traditions, rules, regulations and laws that any suggestion of serious structural change is seen as a virtual assault on the professions. the codification of laws and the legal profession go back about as far, and are just as resistant to innovation. in both cases, the rigidity in the professions is designed to maintain integrity and probity, as well as efficiency in firm governance. if the nature of products allows for constant and rapid change to match changing tastes and fashions, the nature of professional services requires a measure of uniformity and predictability. but now, there are cracks appearing in the wall. the potential for conflict between the ethical rules and their protection of integrity, and the need for successful competitive marketing, can be intense.
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why we all hate the tax code

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angry businessman with document shouting at somebodybut fixes are possible.

what are the top trends and issues this year?
join the survey. get the answers.
start here.

by 卡塔尔世界杯常规比赛时间 research

here’s something that almost all americans can agree on: the internal revenue code is too complex. worse: it’s becoming irrelevant.

more tax: how bullish are you this tax season? | accountants’ top problems for tax season 2023 | tax season 2023: better or worse? | tax: the procedural checklists your firm needs  |  stop tax return review shortcuts  |  offers in compromise aren’t for everyone  |  trump’s tax returns: read the originals here  |  survey: tax software favorite keeps crown

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

how complex?

  • the code contains 9,834 sections.
  • many of the sections have detailed subsections.
  • on top of the code is a six-volume set of corresponding regulation.
  • many of the sections, drafted decades ago, are irrelevant to today’s world.

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four tips for tough times

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calm balanced businessman sitting outdoors on bench in yoga lotus pose meditating, with office building and blue sky in backgroundchange your thinking to prevail over the most difficult circumstances.

by sandi leyva
the complete guide to marketing for tax & accounting firms

perseverance is a skill that anyone can learn to not only survive, but thrive through life’s curves. when adversity strikes, it’s not what happens to you but how you respond to what happens to you that has the greatest impact on your life.

more: now’s the time to clean up your email list | transform your marketing with crm | five kinds of small thinking | five tests: how open are you to change? | maybe price isn’t the problem | three thoughts for a quiet morning | the seven-step plan for marketing by spreadsheet | beyond quickbooks: wowing your clients | 11 ways to boost billings and impress clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are four specific ways you can change your thinking to persevere in the toughest of circumstances.
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sixteen duties of a partner

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green cast iron sign with white 16 painted on itplus seven things that partners are entitled to … and 12 that they’re not.

by marc rosenberg
how to bring in new partners

there are a number of realities that go along with being a partner in an accounting firm.

you’re an owner. as such, you get paid based on the firm’s earnings, not as an employee.

more: seventeen basic expectations of partners | the four essentials for every new partner | five people to keep out of partnership | nine ways to woo a prospective partner | tell potential partners what it takes
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you pay for your ownership. new owners in any business must pay money to acquire their ownership. at cpa firms, this is called a new partner buy-in. because cpa firms have a substantial street value, it’s reasonable that new partners should be required to purchase their interest in the firm.
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how bullish are you this tax season?

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tax pros see gains in clients, revenue, and profits.

rosy scenario: 75% forecast increases in revenue per client. more work, or higher fees, or both?

join the 5-minute survey. get the answers. start here.

by 卡塔尔世界杯常规比赛时间 research

if the early results of the 2023 卡塔尔世界杯常规比赛时间 busy season barometer are any indication, tax practitioners can look forward to a lucrative year.

more tax season ’23:accountants’ top problems for tax season 2023 | tax season 2023: better or worse? | tax: the procedural checklists your firm needs  |  stop tax return review shortcuts  |  offers in compromise aren’t for everyone  |  trump’s tax returns: read the originals here  |  survey: tax software favorite keeps crown

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

over 46 percent of respondents expect a five to ten percent expansion of clientele, and another 13 percent say theirs will swell by more than ten percent.

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how to develop procedures for bos

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process touch screen showing workflow designevery client needs a playbook.

by penny breslin
it’s not just the numbers

as back office support, you assist your clients in making timely and accurate business decisions. in the past, you worked on hourly billing doing compliance management. everything was about time.

more: proper workflow demands consistency | tips for getting clients started on bos | the best tech for your team and clients | marketing? know your goals first | eight things to stop doing now | you don’t have to do everything | why ai is not the enemy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you did work for a client, you may have billed out an $18-per-hour employee at a rate of $60 per hour. when your employee took the time to call the client for the documents, walked down the hall to ask someone how they had previously handled a transaction, then waited for a document to show up with nothing to do until it showed up – all of this time was billed hourly.
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chatgpt: what it is. why you need to know.

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open.ai

and why google is worried.

by rick richardson

chatgpt was created by the technology company openai. microsoft is now testing the ai language to enhance its office suite of products, including word, outlook and powerpoint.

more tech this week: russia-linked ransomware back with a vengeance | amazon aws: the mainframe killer? | amazon launching its first internet satellites | russian solarwinds hackers at it again | nasa finds a $10 quintillion asteroid | firms must balance benefits, risks of emerging technology | microsoft and google go to war
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openai has had a lot of press lately given that their ai products chatgpt and dall-e 2.

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how small firms can win the talent wars

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three young people working in an officegetting creative can bring in better talent and better clients.

by frank stitely
the relentless cpa

one afternoon, the partner group of our outsourced accounting practice met for a state of the practice meeting conducted by our director of outsourced accounting. our prior director left and we were looking for someone when one of our newbies asked if he could be considered.

more: easy ways to avoid ‘done but’ tax returns | six ways to create a millennial-friendly firm | do you know your turnaround time? | why hiring out of school works | leadership growth is a two-way street | quiet quitting: are employers culturally aware? | how to guide students into accounting | three strategies to keep emerging leaders engaged
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the 25-year-old had one year of experience, and we were chasing a controller-type person. the whole outsourced practice was in shambles. revenue was nil and any clients we had were unsatisfied.
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